Ankit Mahindru

Co-Founder

Bengaluru, Karnataka, India7 yrs 6 mos experience

Key Highlights

Expert in scaling user acquisition for startups.
Proven track record in performance marketing and growth strategies.
Hands-on experience with analytics and conversion optimization.

Stackforce AI infers this person is a Growth Marketing Expert specializing in EdTech and digital marketing strategies.

Contact

Skills

Core Skills

Growth MarketingPerformance Marketing

Other Skills

Digital MarketingFacebook AdsSEMConversion OptimizationUser ResearchContent MarketingYouTubeInfluencer MarketingSEOPPCDigital StrategyE-commerceE-commerce SEOMarketing StrategyWeb Analytics

About

I thrive on solving complex marketing problems and helping startups grow quickly and sustainably. Early-stage startups disrupting existing markets or creating new ones have a special place in my heart 🙂 As a hands-on operator, I’m comfortable switching between daily execution and strategic planning—that comes with being a part of scaleups. I have to admit, I love the craft and the atomic-level execution that comes with it. From finding the right product/market/channel fit to running perf marketing campaigns, creating high-converting content, and optimizing funnels, I’m deeply involved in every aspect of the marketing process. My areas of expertise include: Growth Modelling Performance Marketing Search Engine Optimization Product Analytics Conversion Rate Optimization Customer Journey Optimization Product Marketing Let’s connect if you’re working on something exciting & looking for a fractional / full-time head of growth. I’m always up for a challenge and love collaborating to solve the next big growth marketing puzzle.

Experience

Stealth startup

Co-Founder

Jan 2025 – Present · 1 yr 2 mos · India · On-site

Building on the intersection of marketing x AI.

Leap

2 roles

Digital Marketing & Growth

Promoted

Oct 2021 – Jul 2024 · 2 yrs 9 mos · Bangalore Urban, Karnataka, India

Owned growth marketing & user acquisition for Leap’s college admissions vertical from $0 to $XX Million ARR.
Scaled qualified signups from 0 to a xxxK run rate.
Worked across paid & organic channels (Performance Marketing & SEO)
Scaled perf marketing from 0 to $X Millon in annual spends (SEM & Meta Ads)
CAC reduced by ~60% across Y1 & Y4, while scaling volumes
Pulled levers across media buying, landing pages, product flows, ad creatives & messaging
Worked with analytics to enable tracking, build dashboards, and streamline RCAs

Growth MarketingPerformance MarketingDigital MarketingFacebook AdsSEM

User Acquisition & Growth - Fractional

Oct 2020 – Sep 2021 · 11 mos · Bangalore Urban, Karnataka, India

Growth MarketingDigital MarketingPerformance MarketingSEMFacebook Ads

Learnapp

Head of Growth - Fractional

Nov 2020 – Oct 2021 · 11 mos · Bangalore Urban, Karnataka, India · Remote

Zerodha-backed B2C subscription product --- partners with top traders, hedge-fund managers, and investors to create movie-style courses.
North Star: Revenue growth ($$)
ARR jumped 4x over the year (with some help from strong tailwinds in the space because of COVID).
Scaled perf marketing by 5x, improved ROAS from 1.1 to 2 (Meta, YouTube, SEM)
Ran pricing experiments, boosted AOV by 3x
Built tons of landing pages, ran A/B tests, moved paid traffic conversion from <1% to ~2%
Set up marketing, CRM, and product analytics infra (Mixpanel, Hubspot, WebEngage)
Owned creative strategy, wrote few ad scripts, and collaborated with a stellar production team.

Performance MarketingDigital MarketingGrowth MarketingConversion Optimization

Multiple companies

Fractional Consultant - Growth & Marketing

Apr 2020 – Oct 2021 · 1 yr 6 mos · Bangalore Urban, Karnataka, India · Remote

Questioned life choices, and survived an existential crisis. Had a short stint with a startup, followed by a series of very interesting consulting projects across 5 startups.
Highlights:
1. AbleJobs(YC 20) - Unlocked 2 unique acquisition channels.
Drove app installs via YouTube content, grew channel from 10k to 100k subs in 5 months with under < $2000 in production costs.
Launched influencer campaigns that drove quality installs at ~$0.12/install (~1/5th of perf marketing)
2. Madras Trader (YouTube Channel) --- Helped grow the channel from 30K to 250K subscribers, a few million $$ in course sales, by using a largely unknown YouTube ads format.
3. Analytics Startup - Helped a startup evaluate a new product line in the marketing SaaS space. Spoke to prospective users, mapped the competitive landscape, and presented possible directions.

User ResearchContent MarketingYouTubeInfluencer Marketing

Cred

Growth & Marketing

Jan 2019 – Jan 2020 · 1 yr · Bengaluru, Karnataka, India · On-site

Contract Role. Was brought on to solve for organic acquisition (ASO & SEO). Did that & worked on some interesting problem statements on the perf marketing side.
Was surrounded by some of the smartest in their crafts, and learned a ton through osmosis!
Developed SEO strategy, identified keywords, and collaborated with engineering on implementation.
Improved App Store rankings for top-priority keywords.
Ran experiments across 20+ long-tail perf marketing channels, and found a few winners
Improved % the age of high LTV users through META ads.