Mar 2019 – Feb 2020 · 11 mos · Bengaluru Area, India

Nov 2014 – Feb 2019 · 4 yrs 3 mos · Ahmedabad Area, India

• IDprop.com, an URL owned by Designomix Infotech Private Limited, was started as an e-commerce marketplace dedicated to the online sale of home and living products. Poised to be the pioneer of online B2B transactions in India and facilitator of online interaction of service professionals and product manufacturers, IDprop.com later pivoted into being a service provider to home improvement professionals (Interior Designers & Architects) by providing them with tools to organise their business and also provide them with project leads/enquiries to grow their business.
• Core responsibilities include Business Development, Marketing, Finance, and Tech
• Actively vouching to secure investments for the next phase of growth
• Closely involved in Sales, Operations & HR

May 2014 – Apr 2016 · 1 yr 11 mos · Ahmedabad Area, India

• An organic personal care brand launched with an aim to offer genuine organic products devoid of any harmful chemicals.
• Strategised the entire business plan including the revenue model, positioning and go-to-market strategy
• Conducted market research and defined the product range with ingredients, sourced manufacturer and suppliers for the product packaging, and spear headed the entire product development
• Launched the products in the market via e-commerce channel with a presence on 10 e-commerce portal
• Reasons of failure – couldn’t educate customers on difference between organic, herbal and ayurvedic and couldn’t compete ‘Patanjali’ on price-point

Dec 2012 – Apr 2014 · 1 yr 4 mos · Jaipur, Rajasthan, India

• An e-commerce portal dedicated to the online retail of environment friendly products offering health and environment conscious alternate to all life style products and hence, promoting ‘green consumerism’
• Worked directly with the co-founders, provided key inputs on business strategy and finance handling
• Aggressively drove sales for the company
• Planned, executed and monitored marketing strategies to successfully to achieve 6x YoY sales growth in the F.Y. 2012-13
• Devised a marketing campaign that was copied by the competitors
• Added 12 new sales channels, and tied-in 5 new marketing affiliates
• Instrumental in strategizing the increase in traffic flow on website, registrations and conversion into sales
• Developed long term marketing and co-branding relationships with other businesses that has complimentary customer bases
• Designed and implemented marketing strategies to increase brand awareness & recall
• Promoted from being Manager to Senior Manager of the department within 6 months of service
• Recognized as a valuable asset to the company with ‘best rating’ on completion of one year of service
• Volunteered in onboarding suppliers at best margins (~50%) and modeling finance and accounting practices

Jun 2012 – Nov 2012 · 5 mos · Jaipur, Rajasthan, India

Apr 2011 – Jun 2011 · 2 mos · Kolenchery, Kochi