Manoj Razdan

Business Development Executive

Indore, Madhya Pradesh, India12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving business growth.
Expertise in managing large teams and budgets.
Successful launch of E-Com initiatives.

Stackforce AI infers this person is a Sales and Business Development expert in the FMCG sector.

Contact

Skills

Core Skills

Business DevelopmentTeam LeadershipSales ManagementBudget ManagementMarket ResearchMarket StrategyE-commerceMarketing StrategyProduct Visibility

Other Skills

BudgetingData AnalysisDemand ForecastingFinancial AnalysisGo-to-Market StrategyPnL ManagementPromotional Budget ManagementRTMRural DevelopmentStrategic PlanningTrade Marketing

About

A Team Player with strong leadership and communication skills both verbal and written who is able to effectively work within limited resources and tight deadlines. Experienced in Rural, Urban and Metro Business Expansion along with an expertise in leading Top Retail chains like Big Bazaar, D-Mart, Vishal and Reliance Retail. Piloted and Rolled out an E-Com Site "Humara Shop.com" while working with HUL.

Experience

Britannia industries limited

3 roles

BM Central Region (BHR, JKD, MP & CG)

Promoted

Apr 2023 – Present · 2 yrs 11 mos

As BM (Central Region) Accountable for below through a Team of 80+ ASEs/Sr ASEs, 8 ASMs, 4 SHs, 1 Rural/Urban Distribution Manager
Business : Dairy, Adjacency, New Launches, GTM Business for the Central Region (Bihar, JKD, MP & CG)
Distribution : Extending the Urban and Rural Distribution by an Xtra Mile for Central Region. Upgrading and improving the efficiency of Current Distribution Models (in Urban & rural)
GTM : Smooth execution of GTMs for the Central Region
Budget Spends : Ensuring the Optimal Utilisation of Allocated Regional Budgets
Training/Development : Training & development of Regional Sales Stakeholders.
Loyalty Programme Penetration : Improving Rural & Urban Loyal P Penetrations.
Brand Building/Penetration Activities : Designing Blueprint for brand expansion & Extractions , Energisers etc.

Business DevelopmentTeam LeadershipBudget ManagementStrategic PlanningDemand Forecasting

State Head (ZSM)

Mar 2021 – Mar 2023 · 2 yrs

Driving Biscuits, Cakes, Rusk, Adjacency and Dairy Portfolio accounting 225 Cr Annual turnover for MP State along with a Top-Notch Team of 4 ASMs , 1 Management Trainee and 25 Area Executives/ Sr. Executives.

Sales ManagementBudget ManagementStrategic Planning

Area Sales Manager

Dec 2017 – Feb 2021 · 3 yrs 2 mos

 Consistent Top performer in all parameters for last three years nationally. Ranked #1 ASM for last 3 years.
 Responsible for Biscuits, Cakes, Rusk, Adjacency and Dairy Business Portfolio of Rs.240 Cr annually in Central & South Maharashtra through GT.
 Strengthening the distribution network & infrastructure of stockiest, carry and forwarding agents (CFA) to increase the width and depth of availability of all Britannia products including new sales channels.
 Develop sales and marketing strategies to drive sales growth in the assigned area
 Effective management of Sales Officers through motivation, training & development & productivity enhancement.
 Conduct market research to understand competitors and market trends
 Managing annual promotional budget calibrated to joint business plans.
 Sourcing services of promotion agencies and purchasing fabricated material for executing visibility programs.

Sales ManagementMarket ResearchPromotional Budget Management

Hindustan unilever limited

2 roles

Key Account Executive

Promoted

Sep 2014 – Nov 2017 · 3 yrs 2 mos

 Responsible for HUL Business Portfolio of Rs.120 Cr annually in Delhi NCR through GT and MT retail Stores.
 Managing annual promotional budget calibrated to joint business plans finalized with MT and GTM accounts
 Sourcing services of promotion agencies and purchasing fabricated material for executing visibility programs.
 Promo offers for consumers, including calendar for the Summer season and Todu offers
 Successfully ensured the Knor Masala and Lifebouy Lemon Fresh Re-launch in Delhi NCR.
 Successfully rolled out Humara Shop ( E-Com Site of HUL) and Darwin in Gurugram and Delhi.

Promotional Budget ManagementMarket StrategyE-Commerce

Sales Officer

Mar 2011 – Sep 2014 · 3 yrs 6 mos

 Responsible for Detergents, Personal care and Food n Beverages Business in Satara, Kohlapur, Raigard and Ratnagiri.
 Handling 24 distributors in Mumbai outer and Pune Outer.
 Devising marketing & volume plan for my territory for HUL Portforlio
 Ensuring Primary and Secondary Number achievement.
 Successfully launched the Project “SBI Tiny” and Project “ Express” in the Shakti Channel (Rural Distribution)

Sales ManagementMarketing Strategy

Agro tech foods limited

Sales Officer

Mar 2011 – Mar 2012 · 1 yr · Mumbai, Maharashtra, India

 Responsible for GT and MT retail chains like Food Bazaar, Big Bazaar, D-Mart and Reliance Mart.
 Steering business development and handling overall distribution in the area.
 Involved in product visibility and strategizing various branding activities
 Striving to attain targets to reach maximum outlets (distribution Expansion).
 Handling distributors and motivating sales team

Business DevelopmentProduct Visibility