Jun 2019 – Present · 6 yrs 9 mos · Mumbai Area, India

• Songfest is a music content and IP company specializing in conceptualizing and creating innovative marketing campaigns for consumer brands and telling brand stories through music-based content.
• We have in the recent past conceptualized and executed projects (music videos and music IPs) for
• 1. Brands such as Hike Sticker Chat, Mars-Wrigley (an award-winning IP; Brandwagon Ace Awards), Magicpin, Domino's, Oppo, and many more
• 2. Production houses; ALT Balaji, Applause Entertainment, Balaji Telefilms, Onboard Films etc,
• 3. Ad agencies; BBDO India, Rainshine Entertainment, Bang In The Middle
• Our strength lies in understanding the brand or the product along with its positioning, TG and values to create original and engaging music-based campaigns.
• "MUSIC IS THE HIGHEST CONSUMED FORM OF DIGITAL CONTENT"

May 2018 – Jun 2019 · 1 yr 1 mo · Mumbai Area, India

• YesssWorks is a leading coworking in the mid-segment space providing workspace solutions.
• Handling multiple divisions in the company under the Marketing & Sales department; Social Media Team, Inbound Sales Team, Community Management Team and the PR Team.

Apr 2018 – May 2019 · 1 yr 1 mo · Bengaluru Area, India

Dec 2014 – May 2018 · 3 yrs 5 mos · Ahmedabad Area, India

• Planning the direction of all marketing activities and using creativity and expertise to think of new ways of delivering the message to the customer and encourage them to become the ultimate brand advocates
• Researching and analyzing market trends
• Managing the team to handle end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, payment collection and troubleshooting
• Allocating leads, tracking and monitoring the work of each team member along with ensuring the efficiency and effectiveness of their work
• Directly involved in B2B sales
• Identifying target markets and how best to reach them
• Identification of new business opportunities by monitoring of inbound marketing channels and activities
• Maintaining existing clients and creating new business opportunities by provision of any necessary support and recommendations
• Ensuring a high-performing customer service system
• Monitoring of performance and analysis of reports in order to drive improvement plans
• Designing and executing marketing strategies
• Planning campaigns and managing budgets
• Designing and maintaining social media marketing strategies
• Keeping track of online traffic metrics
• Attending trade shows, conferences and sales meetings
• Monitoring and reporting on the effectiveness of strategies and campaigns
• Managing design and implementation of company website along with maintaining and updating the content
• Creating a cohesive brand image

Nov 2013 – May 2014 · 6 mos · Ahmedabad Area, India

• India's leading rDNA therapeutics company specialising on both E Coli and Mammalian CHO expressed poteins and mAb's. Intas Biopharma is also the first and as on date, the only EU certified Biotech facility in India that has a Biologic in Phase 3 trials in the EU.
• As an intern, Meghna handled the Protein purification and characterization and worked on various chromatographic techniques

May 2013 – Oct 2013 · 5 mos · Mumbai Area, India

Jan 2013 – Jun 2013 · 5 mos · Pune Area, India

• Lupin is a USD 1.83 billion innovation led transnational pharmaceutical major producing and developing a wide range of branded and generic formulations as well as biotechnology products and APIs globally. The Company is a significant player in the Cardiovascular, Diabetology, Asthma, Pediatric, CNS, GI, Anti-Infective and NSAID space and holds global leadership positions in the Anti-TB and Cephalosporin segment.
• Carried out last semester thesis work under the guidance of Dr. Nagnath S. Mandi at Lupin Pharma Ltd.( Biotech division) for six months.
• The thesis was titled as “Expression of Fab region of an Antiangiogenic Antibody”.