Aug 2020 – Jun 2022 · 1 yr 10 mos · Hyderabad, Telangana, India

• Work on high impact, strategic and consumer acquisition-focused projects (related to paid digital marketing, growth levers, partnerships).
• Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives, driving tangible growth through efficiencies.
• Responsible for tracking the performance of all campaigns that are run.
• Designing and developing the campaigns– International Business and E Commerce, Brand Managers and E Commerce Key Account Managers.
• Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc.
• Influence the brand positioning, feature prioritization and go to market strategies through data.
• Devising and executing the performance marketing strategy.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Generate Media performance and build data visualization, analysis and insights.
• Manage marketing budget and monitor usage for all platforms.
• Working closely with Media and Creative Agencies

Jul 2017 – Aug 2020 · 3 yrs 1 mo · Gurugram, Haryana, India

• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Internal reporting and other duties as assigned.
• Lead Generation & Sales Enablement
• Create effective, compelling positioning, messaging, and sales tools that are understood and used Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
• Project management
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures.
• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
• Market Research and Competitive Intelligence

Aug 2014 – May 2017 · 2 yrs 9 mos · United Kingdom

• conceptualizing innovative digital marketing strategies for maximizing the competitive strength for long term success
• Implemented measurable marketing strategies that realized marketing goals and increased awareness by showcasing the brand in most differentiated ways
• Experienced in managing e-mail marketing campaigns to generate business leads for clients with activities involving work allocation and productivity management of the team
• Successfully managed marketing programs across various media including paid search, display, content, e-mail, SEO and SEM
• Excellence in analyzing market trends, competitor positions & economic factors to develop key programs for organization and facilitating closure of deals
• Highly skilled in analyzing detailed data including Cost-Per-Click (CPC) impressions, Click-Through-Rate (CTR) and conversions to reach desired Cost Per Acquisition (CPA) levels, increase Return on Investment (ROI) and lead generation.
• Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances.

May 2012 – Aug 2014 · 2 yrs 3 mos · Bangalore

• Organizational Development, Operations of multi-national corporations and start-ups.
• Leadership has been established in corporate and entrepreneurial environments. Established strategic plans, created processes, lead customer satisfaction and operational overhauls to enhance growth opportunities.
• Recent activities are linked with brand creation & marketing in Training - compliance and E-commerce-Internet-Web services. Hands on Experience in all aspects of operations, marketing, sales, recruitment, finance & accounting, business development.

May 2010 – Jun 2012 · 2 yrs 1 mo · Bangalore

• ● Developing and implementing optimization strategy for various websites.
• ● Developing and generating keyword lists by using various keyword tools like word tracker, keyword discovery for various event and general domains by analyzing competitor websites.
• ● Depending on the keywords developed, implemented various on page and off page SEO strategies by working closely with web development staff, web designers and copywriters.
• ● Identifying and implementing strategies for increasing traffic through organic search listings.
• ● Continually monitoring organic search rankings to maximize traffic.
• ● Carrying out various link strategies including directory submission, link exchange, article submission, Blogging, forums submissions, RSS submissions, social book marking, social networking etc on daily basis.
• ● Maintaining a traffic track reports for all assigned domains by using Google Webmaster tool & analytics.
• ● Analyzing visitor behavior to improve traffic accordingly.
• ● Generating weekly, monthly and quarterly SEO reports for all the assigned domains by depicting the progress on traffic.
• ● . Communicating with the clients to understand their requirements and timeline to accomplish their needs

Jun 2006 – Apr 2011 · 4 yrs 10 mos · Coimbatore, Tamil Nadu, India

• ● Developed an SEO Action plan for penny stock site website for Advanced Link building and various other submissions to increase back links.
• ● Monthly Weblog Traffic Reports.
• ● Google analytics monthly traffic reports, Keyword ranking reports.
• ● SEO Copywriting by embedding the keywords on the content of the pages.
• ● Developed and modified Meta tags, Alt tags, 301 redirect, interlinking, anchor tag etc of various pages.
• ● Website optimization by modifying the site architecture, interlinking structure and various others on page SEO modifications.
• ● Social media optimization.
• ● Worked on various Social Networking & micro blogging platforms for www.narutotoyshop.com to increase their popularity over the web.
• ● Promoting pages according to their various departments and hospitals on various places.
• ● Developed and implemented strategy to promote www.pennystocksite.com on various sites.