Priyesh Goswami

Business Development Executive

Mumbai, Maharashtra, India5 yrs 11 mos experience

Highly Stable

Key Highlights

6+ years of experience in E-commerce and Digital Marketing.
Expert in translating business needs into actionable insights.
Proven ability to bridge gaps between business and technology.

Stackforce AI infers this person is a Business Data Analyst with expertise in E-commerce and Digital Marketing analytics.

Contact

Skills

Core Skills

Data AnalysisDigital MarketingBusiness IntelligenceBusiness AnalysisAgile Methodologies

Other Skills

AWS LambdaAmazon AthenaAmazon CloudWatchAmazon S3Amazon Web Services (AWS)Analytical SkillsAndroid DevelopmentBusiness Intelligence (BI)CollaborationCollaborative Problem SolvingCommunicationCritical ThinkingCustomer Relationship Management (CRM)Customer ServiceData Cleansing

About

I am a Business Data Analyst with 6+ years of experience specializing in the E-commerce and Digital Marketing domain. My expertise lies in translating complex business needs into actionable insights and strategies, leveraging data to drive decision-making, and fostering seamless collaboration between technical and business teams. With a strong foundation in business analysis, I excel in Agile methodologies, product insights, and data analysis. I thrive on uncovering opportunities, optimizing processes, and delivering solutions that align with business goals and enhance customer experiences. Currently, I am expanding my skills to transition into a Product Owner role, where I can utilize my analytical mindset, stakeholder management expertise, and deep understanding of Agile principles to deliver impactful and innovative products. If you’re looking for a proactive professional with a proven ability to bridge gaps between business and technology, let’s connect and explore opportunities to create value together.

Experience

Ignitho technologies

2 roles

Business Data Analyst

Feb 2023 – Aug 2024 · 1 yr 6 mos

Gathering data from various digital marketing platforms such as social media platforms, email marketing software, and advertising platforms
Analyzing the collected data to identify patterns, trends, and insights related to customer behavior, marketing campaigns, website performance, conversion rates, and other key performance indicators (KPIs)
Monitoring and tracking the performance of digital marketing campaigns and initiatives. This includes measuring the effectiveness of different marketing channels, identifying areas of improvement, and providing recommendations for optimizing campaigns
Creating regular reports and dashboards to communicate key findings and insights to stakeholders
Ensuring data accuracy, consistency, and integrity by performing regular data cleansing and validation processes. Collaborating with Data Engineering Team & DevOps to maintain data infrastructure and resolve any issues related to data collection or storage
Collaborating with cross-functional teams, including marketing managers, designers, developers, and executives, to understand business objectives and provide insights that drive decision-making. Communicating complex data findings in a clear and concise manner to both technical and non-technical stakeholders
Staying up-to-date with the latest trends, tools, and techniques in digital marketing analytics

Data AnalysisData VisualizationDigital MarketingData CleansingCollaboration

Business Data Analyst

Nov 2020 – Aug 2024 · 3 yrs 9 mos

Work across all products and business divisions of the company to analyze data and
summarize for easy consumption by business decision-makers
Provide actionable insights for company business decisions using data analysis,
visualizations, and reporting
Develop a state-of-art analytics environment using statistical methodologies
Develop data pipelines for analysis in the AWS environment, bring disparate data sources
together to provide multi-dimensional reports and new insights
Explore analytical tools and adopt best practice methodologies and approaches
Work closely with partners across the organization through all stages of business
development and provide recommendations for reporting future tests and next business
steps
Advance Business Analysis by incorporating best practices and new technologies
Communicate results of the analysis through storytelling and democratization of the data
analysis
Other focus areas include creating a foundational data layer of customer-level behavior
data, advancing audience understanding and building data products

Data AnalysisData VisualizationStatistical MethodologiesData PipelinesReportingBusiness Intelligence

Belagam.com

Business Analyst

Mar 2015 – May 2017 · 2 yrs 2 mos · Mumbai, Maharashtra

Documented process flows and developed requirements for functional and technical improvements and enhancements
Performed a comprehensive research analysis of the market and competitive mapping with peer companies to understand the business
Collaborated with Technical team, QA, Marketing team, Vendors, and Customers to resolve any issues in system and business workflows
Successfully deployed Agile Business Intelligence to enhance company’s flexibility resulting in quick response to business demands
Developed business architecture using requirements such as scope, processes, alternatives, and risks and helped launch new initiatives
Created product marketing communications objective and Resource allocation and worked with Sales Team to devise sales strategies
Organized, planned development tasks, released plans for multiple products. Improved existing products based on Customer reviews

Business AnalysisAgile MethodologiesProcess DocumentationMarket ResearchCollaboration