Jan 2024 – Present · 2 yrs 2 mos

• Led Product Roadmap, Strategy & Design for the following key products/features:
• a) B2B SAAS Platform for Advertising Arbitrage supporting an annual spend of $100M+
• b) Healthcare practitioner ad server support adding revenues of $4M annually
• c) Lead Management ads platform supporting multiple businesses with $6M in annualized revenue
• d) Pinot (OLAP Data Store) implementation, reducing user reporting load times by 80%
• MNET's Display Ads Product, creating an additional $4M revenue stream
• Publisher ad server implementation for Media.net's largest customer, scaling spends to $15K/day
• Collaborated with design to perform extensive customer research on new ad products and UX improvements across multiple product consoles
• Mentored 5 product analysts to ensure seamless issue resolution related to advertiser setup, conversion tracking, and analytics
• Led a team of 6 campaign managers, with a P/L of $22M and a 24% QoQ traffic quality improvement and 100% IO completion rate.

Jan 2022 – Dec 2023 · 1 yr 11 mos

• Product Lead: Contextual Product for improving the relevance of all user interactions in the end-to-end ads funnel
• Leading a 4 person performance and brand marketing team focused on delivering high-value campaigns to advertisers

Nov 2020 – Dec 2021 · 1 yr 1 mo

• Designed and deployed an end-to-end mockup tool to assist all sales conversations reducing sales cycle lead time by 36 hours. (Product Owner)
• Led the redesign of creative management tools estimated to save 7+ hours weekly per ad copy created
• Worked on deploying a new ad rotation algorithm realising a 1.5x increase in ad spends
• Tested and deployed an improved traffic exploration tool resulting in 1.3x higher spends and 50% increase in conversions
• Worked closely with sales teams to provide insightful data points to improve sales conversion ratios
• Solving problems of bid and campaign optimisation for digital marketing
• Building and scaling new business opportunities
• Actively involved in pre-sales, Product demos and sales and business strategy

May 2019 – Nov 2020 · 1 yr 6 mos

• Led a 3 person team working on cross-functional projects focused on supply side business growth, restructuring and marketing strategy
• Partnered with business leadership in-person at our New York office to help drive business transformation by defining vertical-specific
• strategies for top publishers
• Reduced response times by 80% (5 days to 1 day) in managing account fluctuations by implementing an early warning system for key supply
• and demand changes using Google Apps Script
• Evaluated ~15B clicks segregated by industries to identify annual advertising trends on Media.net servers to inform Product and Operations strategy with expected revenue growth of ~$5M
• Improved customer revenues impacted by COVID-19 within 2 weeks of downturn by 30% using strategic insights from market tools outlining shift in ad spends