Anjali Singhal

Business Development Executive

India5 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Achieved 6x business growth in under 3 months.
Led performance transformation projects with measurable improvements.
Recognized with multiple industry awards for excellence.

Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and growth strategies.

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Skills

Core Skills

Growth MarketingGo-to-market StrategyClient Relationship StrengtheningPerformance MarketingGoogle Ads

Other Skills

Cross-functional Team LeadershipGrowth StrategiesTeam ManagementData AnalysisMeta adsTeam LeadershipTeam BuildingBloggingWeb Content WritingContent ManagementContent DevelopmentSearch Engine Optimization (SEO)E-commerceMicrosoft OfficeWeb-based Research

About

I build growth engines that don’t just drive results, they transform businesses. As a performance-first marketing leader, I specialize in scaling digital brands from 0 to 1 and beyond through crafting full-funnel strategies rooted in data, experimentation, and creative precision. Currently a Senior Manager at Maino.ai, I’ve grown through three roles in under two years, driven by performance, leadership, and client trust. Along the way, I’ve built and mentored high-performing marketing teams, developed predictive growth frameworks, and led the GTM strategy for multiple new client verticals. Recognised by multiple awards, I have been a core member here and very proud of the exponential growth journey the company has seen and my contributions towards it. Before Maino, I shaped programmatic strategy at Publicis Groupe, delivering for marquee brands like Walt Disney, TikTok, and Maserati, and earned the Achiever Award for campaign excellence. Outside of execution, I love sharing knowledge, having served as a Visiting Faculty at India Today Media Institute, helping students understand the real-world power of digital marketing. Recognized with multiple industry awards, I bring not just executional excellence, but long-term thinking and team building maturity to every brand I partner with. If you're looking for someone who can lead, scale, and unlock new levels of growth, you’ll find me where strategy meets performance.

Experience

Maino.ai

3 roles

Senior Manager - Media and strategy

Promoted

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

1. Driving the strategic vision for growth marketing by aligning cross-department initiatives (Media, Product, Creative, Data) to deliver cohesive, scalable growth outcomes across key accounts.
2.Championed the agency’s most complex performance transformation projects, including LTV-first media planning and hybrid attribution modeling, leading to measurable improvements:
→ +2.5x ROAS
→ – 40% CAC
→ +30% engagement rate
3.Piloted a new client success framework focused on predictive performance insights, strategic roadmaps, and stakeholder co-creation—drastically improving retention and satisfaction scores.
4.Co-created an internal leadership training curriculum for future growth leads, strengthening the agency’s bench of high-performing talent.

Cross-functional Team LeadershipClient Relationship StrengtheningGrowth StrategiesGo-to-Market StrategyGrowth MarketingTeam Management

Manager - Media Planning and Strategy

Promoted

May 2024 – May 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

1. Managed a high-performance team of 6 growth marketers responsible for campaign execution, optimization, and client communication across diverse industries.
2.Developed and deployed full-funnel paid media campaigns across Meta, Google Ads, and Programmatic—delivering 6x business growth for key accounts in under 3 months.
3.Built long-term partnerships with client stakeholders by delivering consistent performance outcomes, clear communication, and quarterly growth roadmaps.
4.Received Client Collaboration Award (Q4 2024) and Annual Precision Excellence Award (2024) for exceeding performance and stakeholder satisfaction benchmarks.

Google AdsPerformance MarketingMeta adsTeam LeadershipTeam Building

Associate Manager

May 2023 – May 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

1. Independently managed paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube, with a sharp focus on optimizing ROI and user LTV.
2.Delivered up to 25% improvement in conversion rates by conducting funnel audits and refining creative and audience strategies.
3.Collaborated with analytics teams to integrate data sources (GA4, AppsFlyer, Branch), enabling deeper campaign attribution and performance tracking.
4.Launched successful A/B tests that cut CAC by up to 40%, unlocking new audience segments and creative angles.
5.Maintained weekly and monthly reporting dashboards, showcasing growth KPIs, budget utilization, and attribution insights for internal and client use.
6Advocated for early adoption of beta ad products and tools, achieving 15–20% uplift in channel efficiency for early-stage brands.

Google AdsPerformance MarketingMeta ads

India today media institute

Visiting Faculty

Oct 2021 – Mar 2023 · 1 yr 5 mos · On-site

Conducted interactive sessions on digital marketing and performance advertising for postgraduate media students.
Focused on practical learning—covering paid media, growth strategy, and campaign planning using real-world industry examples

Publicis groupe

Programmatic Analyst

Feb 2021 – Apr 2023 · 2 yrs 2 mos · India

Served premium global clients of Walt Disney, Tiktok and Maserati for EMEA and US markets
Executed high-impact programmatic campaigns, delivering performance insights and optimizations strategies across DSPs of DV360, Xandr and TheTradeDesk
Mentored junior analysts, contributed to best-practice frameworks and maintained Quality checks for strategies executed.
Earned the Achiever Award for consistent excellence in execution and client KPI delivery.