Jun 2024 – Dec 2024 · 6 mos · Gurugram, Haryana, India · On-site

• Social Media & Brand Communication
• Led the brand’s voice on social media, curating end-to-end content calendars, overseeing creative development, and consistently surpassing engagement benchmarks.
• Partnered with internal and agency teams to plan narrative-led campaigns tailored to audience behaviour and seasonal objectives.
• Drove day-to-day visual storytelling and post planning to keep the brand presence aspirational yet approachable.
• Email Marketing
• Owned the complete content and creative framework for BIRKENSTOCK’s newsletter strategy, aligning tone and visuals with subscriber insights.
• Developed targeted email journeys that balanced performance goals with brand warmth.
• Performance Marketing Campaigns
• Collaborated with the performance marketing agency to build creatives rooted in business and product goals.
• Directed campaign briefing, concept creation, and messaging — ensuring ad copy and visuals aligned with audience psychology and platform nuances.
• Wrote copy for YouTube campaigns and led video content ideation along with designers.
• Website Content & SEO
• Led homepage and product page creative direction in line with campaign priorities and visual cohesion.
• Oversaw blog publishing calendar with a strong focus on SEO formatting and keyword alignment to improve organic visibility and thought leadership.
• Retail & Event Marketing
• Played a central role in visual storytelling for offline retail stores, ensuring that in-store branding reflected overarching campaign messaging.
• Managed influencer-driven events and activations at store level, in collaboration with PR partners.
• Marketplace Creative Strategy
• Directed visual and copy content for platforms like Myntra Luxe, aligning communication with both brand tone and platform mechanics.

Apr 2023 – Jun 2024 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Mar 2022 – Jun 2023 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• Acted as the primary point of contact (POC) for BIRKENSTOCK India, owning the communication bridge between client expectations and campaign execution.
• Drove the brand’s social media strategy by conceptualizing content themes, building editorial calendars, drafting posts, and overseeing visual execution — maintaining brand consistency across all platforms.
• Planned and coordinated monthly email campaigns, ensuring alignment with product drops, promotions, and seasonal narratives, contributing to consistent subscriber engagement.
• Managed website content flow including homepage creatives and category storytelling to support conversion-focused UX.
• Collaborated with design teams to craft compelling creatives, briefing them in line with campaign goals and visual storytelling needs.
• Partnered with paid marketing teams to strategize and monitor follower acquisition creatives; contributed directionally to performance-based content that drove both engagement and community growth.
• Provided post-campaign insights and content learnings that helped refine future creative strategies and improved alignment with brand KPIs.

Jan 2021 – Feb 2022 · 1 yr 1 mo · Jaipur, Rajasthan, India

• Elevated digital storytelling by creating audience-first health and wellness content across social media platforms.
• Partnered with wellness influencers and content creators to develop authentic brand advocacy.
• Authored articles published in Outlook, Times of India, and other major outlets to drive top-of-funnel awareness.
• Restructured SEO blog and newsletter content for improved searchability and reader retention.

Jan 2020 – Dec 2020 · 11 mos · Jaipur, Rajasthan, India

• Created content tailored for various social platforms, adapting to ongoing algorithm and engagement shifts.
• Delivered custom marketing copy that resonated with client branding and tone guidelines.

Jul 2018 – Jul 2019 · 1 yr

• As a Content writing intern, I was responsible for:
• Curating engaging and informative content for Sansthan's social media accounts, including Instagram, Facebook, and Twitter, and creating a monthly content strategy.
• Providing education on personal hygiene and civic sense as a part of the moral science curriculum for children.
• Teaching and engaging children in co-curricular activities like dancing and painting.
• Managing Sansthan's magazine, Bougainvillea, by planning its content strategy and curating its content.
• Updating the official website content and making any necessary changes.
• Teaching English and social science to students in grades 6-10 and accountancy and economics to students in grades 11-12.
• Leading a team of 10 interns and working together to enhance the children’s knowledge and help them cope with their studies and other activities.
• I tried to use different forms of media and engaging activities to make the learning experience more interactive and fun for them. I had to constantly update the content and curriculum as per the educational standards, it was important to stay on top of the latest developments in the field. I also had to help students to see the relevance of the curriculum and connect it with the real world. Additionally, managing a team and mentoring interns helped me to develop leadership skills and work collaboratively to achieve a common goal.