Nisha S.

CEO

Mumbai, Maharashtra, India29 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful campaigns for top global brands.
Cultivated a culture of excellence in advertising.
Spearheaded innovative projects driving business growth.

Stackforce AI infers this person is a leader in the Advertising and Marketing industry with a focus on digital strategies.

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Skills

Core Skills

Integrated MarketingCreative StrategyBrand Management

Other Skills

Brand ArchitectureBusinessContent StrategyCorporate BrandingDigital MarketingDigital StrategyInteractive AdvertisingMarket ResearchMarketing Campaign ManagementMarketing CommunicationsMarketing ManagementMarketing StrategyMedia PlanningNew Business DevelopmentOutdoor Advertising

About

Steering Infectious Advertising with a focus on digital-first integrated creative solutions, my leadership has nurtured partnerships with top global and Indian brands. This role leverages my competencies in marketing communications, new business development, and creative direction to drive client success and impactful ideas. Previously, at Saatchi & Saatchi and Rediffusion Y&R, I cultivated a culture of excellence, managing international clients and spearheading financial and creative performance. Our collaborative efforts resulted in substantial business growth, talent retention, and acclaimed creative work, reflecting my commitment to fostering innovation and strategic thinking in the advertising industry.

Experience

Infectious advertising

CEO & Managing Partner

Apr 2013 – Present · 12 yrs 11 mos · Mumbai Area, India · On-site

Infectious is a new age, digital-first, integrated creative agency. Currently in its 10th year, Infectious is working with some of India's top business houses - Tata Group, UltraTech Cement, Bayer Crop Science, Inorbit Malls, etc. We are here to solve client problems and believe ideas can impact change.

Integrated MarketingCreative StrategyBrand ManagementDigital MarketingBrand ArchitectureContent Strategy+5

Saatchi & saatchi

General Manager

Apr 2011 – Feb 2013 · 1 yr 10 mos · Mumbai Area, India

As the head of the operations my job included handling top international clients like P&G, General Mills, Novartis and Skoda.
I was responsible for the financial and creative performance of the office. Initiating and leading new business pitches. Attracting, motivating and retaining the best talent.

Creative StrategyBrand ManagementBrand Architecture

Rediffusion y&r

2 roles

Office Head

Promoted

Jan 2008 – Mar 2011 · 3 yrs 2 mos

At Rediffusion as branch head some of my key achievements were turnaround of the Mumbai office financials and consolidating key client relationships and generating organic growth from them. I also incubated the Design and Digital cells which were independent profit centre’s.
During my tenure the office also won several new businesses, awards, and was recognised by Y&R for having some of the best creative talent.

Creative StrategyBrand ManagementBrand Architecture

Senior Planning Director

Jan 2005 – Jan 2008 · 3 yrs

Headed new businesses all India, managed key projects (launch of Tata Nano, setting up LG India team at the agency) and the corporate brand of Rediffusion Y&R
Spearheaded BAV (Brand Asset Valuator); Y&R's proprietary research tool in India. Heading planning for Mumbai as well as South for Rediffusion | DYR.
Led knowledge initiatives
Submitted a paper for Atticus 2005 - 'Adventures of Calvin'
Submitted two papers for Atticus 2006 - 'Uncommon facts about the common man', 'Raising Moms'

Creative StrategyBrand Management

Grey worldwide

Sr. Planning Director

Jan 2004 – Jan 2005 · 1 yr · Mumbai Area, India

Heading planning for Grey Mumbai and worked across clients like Parle Agro, Deutsche Bank, Novartis, Wyeth, ITC, VST, Ambuja Cement, CRY.
Spearheaded all new business initiatives. Won clients like Parle Agro, Deutsche Bank, Seven Seas, Novartis
Spearheaded blue sky projects for sharper consumer understanding - 'Tweenage Dilemmas'; 'Bollywood Directors lens of the common man'
Responsible for training and inducting juniors to strategic tools and thinking
Featured in the August 2005 Business Week Online for deeper understanding of the Indian women

Creative StrategyBrand Management

Leo burnett

Sr. Director

Jan 2003 – Jan 2004 · 1 yr

Spearheaded the test launch of Whisper Choice - Whispers foray in the value segment

Creative StrategyBrand Management

Ambience publicis

Account Planning Director

Jan 2002 – Jan 2004 · 2 yrs

Planner on Lakme, Elle 18, Hair & Care, Westside & Bisleri. Did over 200 hours of intense consumer contacts and through Unilever tools developed the Brand Key for Lakme & Elle 18. Worked on a series of innovative launches across skin care and cosmetics that repositioned Lakme as a premium beauty expert and Elle18 as an affordable trendy teen brand. Understood shopping behaviour across different kinds of consumers for Westside and used that to come up with the new positioning. Extensive study in breaking barriers to buying water in a country like India for Bisleri

Creative Strategy

Grey worldwide

Account Director

Jan 1997 – Jan 2002 · 5 yrs · Mumbai Area, India

Managed FMCG businesses like P&G and Marico. Worked with P&G to test market and launch some of their international brands in India for which I was awarded a "Special Appreciation Award" from Procter & Gamble - New Business Group for excellence and a "Performance Award" for the test launch of Febreze in India. Nominated out of all Indian employees to attend the Grey Worldwide: Asia Pacific's 'Rising Star' Training Program in Bangkok in September 2001. "

Creative Strategy