Apr 2021 – Sep 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Roles & Responsibilities :
• Cost optimization: Due to high CAC we launched digital journey, with multiple experimentations and omnichannel approach, Digital contribution grew from 5% to 40%
• Introduced new CRM systems: To optimize cost and bandwidth we built product capabilities and automated processes which increased AOV by 20% and efficiency by 30% MoM.
• Growth: A/B Testing for Scoring model to achieve pareto rule with experian data for better optimization. Introduced ~15 tableau dashboards and sheets automations
• Analytics: BAU funnel depth and data trends analysis(cohort and stock analysis) to improve product offerings and optimize processes across the boards.

Feb 2020 – Mar 2021 · 1 yr 1 mo · India

• Roles & Responsibilities
• Category Management : Driving key metrics like Margin, competitiveness with SKU depth & study of campaigns & promotions ~ Improved Margin from 3.2% to 7.6%
• Staple-plus App : Comprehensive data insights representation, End to end user funnel management, In-depth user acquisition study, new product feature request ~ Improved conversion from 2.8% to 6.3%, Repeat rate by 4.2% MoM
• Cohort analysis & data mining to promote better combos to customers at optimised cost, Reducing combo creation price by 46 Lac & Reduced combo rejection % ~ from 42% to 27% MoM.
• Introduced PMS & Automated dashboards with Key Metrics : Drive number backed decision & Improved monitoring across Sales, Catalog & Business functions

Dec 2018 – Jan 2020 · 1 yr 1 mo

• Roles & Responsibilities :
• Sustained sale planning, pricing strategy and OTB planning to achieve 20% MoM growth and 2Cr GMV.
• Maintained monthly P&L of 3Cr with weekly review to get MTD sales trend and forecasting analysis.
• Held topical interest programs to utilize marketing spends properly and increased transactions/session to .7%.
• Expansion on platforms like Amazon & 2Gud to increase sales to 40%(MoM Growth) and 20 lakh GMV.

Dec 2017 – Nov 2018 · 11 mos

• Roles & Responsibilities
• Identify assortment opportunities and ensure visibility of the right products on the website.
• Merchandised monthly/mega sales with marketing promotions and categorization which led to achieve target for 6 straight months with 20% MoM growth.
• Manage and review merchandise presentation on site to ensure the categorization, imagery, pricing and promotional tags are accurate and meet internal guidelines.
• Introduced defect-based pricing which reduced the DOI by 14% and accelerated conversion by 5%.

Dec 2016 – Nov 2017 · 11 mos · Bangalore

• Roles & Responsibilities :
• Led a team of 50 employees’ and amplified team efficiency by 57% and GMV by 3 crores through effective audit of their daily tasks and automate reports of individual achievements.
• Brought down cancellation and rejections through circulating daily performance reports, process adherence meetings and certifications.
• Increased pickup by 146% which gave 600 more products to business.

Dec 2015 – Nov 2016 · 11 mos · Bangalore

• Roles & Responsibilities :
• Led a team of 15 employee's, 10 delivery managers & handled supply chain for Delhi (NCR).
• Improved daily pickup percentage by 140% (furniture & appliance) through tracking and quality check of every process which increased GMV by 10 lakhs.
• Mentored exchange programs with leading furniture companies(Urban ladder & pepperfry) which increased GMV by 30 lakhs.

May 2013 – May 2014 · 1 yr · Greater Jaipur Area

• Experienced people management, developed leadership quality and volunteered exchange program for students from China, Germany and France.
• People Management
• Training & Event Planning
• Exchange Program Management