Anurag Anant Mishra — Associate Partner
• 15+ Years of experience with web analytics and personalization tools including Adobe Analytics, Adobe Target Premium, Google Analytics Premium/Google Analytics 360, GA4 360 & Web trends on Demand • 4+ Years of experience in implementing Adobe Experience Platform (AEP), RTCDP, AEP Web/Mobile SDKs, Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) • Specialist in implementing privacy compliant (GDPR, CCPA, etc.) Adobe experience cloud & Google Marketing Platform solutions • Own Web & Mobile App Analytics implementation for Adobe Analytics, Google Analytics Premium/ Google Analytics 360 platform & GA4 360 using Adobe Launch, Ensighten Manage, Adobe Dynamic Tag Manager and Google Tag Manager • Providing support on Web Analytics using Adobe & Google ecosystems in identifying the pain points to enhance services and products offered to the customer • Building design of experiments to specific customer segments to identify which experience works well as compared to others in improving the business & revenue using Adobe Target • Hands-on experience in designing and implementing Adobe Analytics/Google Analytics code on the new and redesigned websites and mobile apps CDP, Analytics & Personalization Skills: Customer Journey Analytics (CJA), Adobe Experience Platform Web/Mobile SDKs, RTCDP, Adobe Analytics (Formerly Omniture Site Catalyst), Adobe Target, Adobe Journey Optimizer (AJO), GAP (Google Analytics Premium)/Google Analytics 360, GA4, Web Trends On Demand & Flurry Analytics Tag Management Skills: Adobe Launch/Data Collection, Ensighten Manage, Adobe DTM (Dynamic Tag Manager) and Google Tag Manager (GTM) Scripting Skills: JavaScript/jQuery, JSON (JavaScript Object Notation)/Data Layer, HTML/CSS, Regular Expressions Marketing Skills: Google Ad-words, Bing Ads, Yahoo Ads, Facebook Marketing, LinkedIn Advertising
Stackforce AI infers this person is a Digital Marketing and Analytics Specialist with extensive experience in B2B and B2C environments.
Location: Pune, Maharashtra, India
Experience: 14 yrs 10 mos
Skills
- Adobe Experience Platform (aep)
- Web Analytics
- Adobe Analytics
- Digital Marketing
Career Highlights
- 15+ years of experience in web analytics.
- Expert in Adobe Experience Platform and Google Marketing solutions.
- Specialist in privacy-compliant analytics implementations.
Work Experience
Novartis
Associate Director (6 mos)
EY
Manager (3 yrs 10 mos)
Hexaware Technologies
Technical Architect - Digital Analytics (1 yr 11 mos)
Capgemini
Senior Consultant - Analytics (1 yr 3 mos)
SapientNitro
Senior Associate - Analytics (1 yr 7 mos)
Cognizant
Associate Analytics (1 yr 4 mos)
Borderless Access Panels Pvt Ltd.
Search & PPC Specialist (4 mos)
e-Planet Infosystem (I) Pvt. Ltd.
SEO/SEM Analyst at e-Planet Infosystem India Pvt. Ltd. (2 yrs 5 mos)
Vias Groups
SEO Analyst (1 yr 4 mos)
SEO Trainee (3 mos)
Education
Bachelor's of Engineering at Bhabha Engineering Research Institute Bhopal