Anitha Panneerselvam

Associate Consultant

Chennai, Tamil Nadu, India11 yrs 4 mos experience
Highly Stable

Key Highlights

  • 13 years of experience in web analytics.
  • Expert in multiple analytics tools and technologies.
  • Adobe Certified Expert in digital analytics.
Stackforce AI infers this person is a MarTech expert specializing in digital analytics and business intelligence.

Contact

Skills

Other Skills

Adobe Experience Platform (AEP)Customer Journey AnalyticsAdobe Journey OptimizerWeb AnalyticsAdobe AnalyticsTableauGoogle AnalyticsSitecatalystOmnitureGoogle Data StudioGoogle BigQueryTealiumAdobe TargetAdobe Audience ManagerAdobe Launch

About

Summary:  13 Years of Experience in areas of Web Analytics implementation and Reporting.  Experience in Implementation tools like AEP, GTM, Adobe Launch, Tealium IQ, and Reporting tools like CJA, Adobe Analytics, Adobe Data Warehouse, Google Analytics, Adobe Report Builder, Google Data Studio, Tableau. Specialities:  Digital Analytics, CDP, Business Analysis, Business Intelligence, Data Analysis, Data Visualization, Project Management Tools & Technologies:  Web Analytics : Adobe Analytics, GA4, Adobe Target, Adobe Audience Manager, AEP, Adobe Journey Optimizer  CDP Tools : Adobe Experience Platform, Tealium Audience Stream  Tag Management : Tealium IQ, Adobe Launch, GTM  Reporting Tools : GA, Customer Journey Analytics, Adobe Report Builder, Adobe Workspace  Visualization Tools : Looker Studio, Tableau  Web Technologies : Java Script, JQuery

Experience

11 yrs 4 mos
Total Experience
3 yrs 9 mos
Average Tenure
--
Current Experience

Pwc

Sr. Consultant

Oct 2021Jun 2025 · 3 yrs 8 mos · Bengaluru, Karnataka, India · Remote

Cognizant

Associate

Oct 2017Oct 2021 · 4 yrs · Chennai, Tamil Nadu, India · On-site

Dell technologies

2 roles

Marketing Operation Analyst

Promoted

Nov 2014Sep 2017 · 2 yrs 10 mos · Hyderabad, Telangana, India · On-site

Associate

Sep 2013Jul 2014 · 10 mos · Chennai, Tamil Nadu, India · On-site

Education

BITS Pilani Work Integrated Learning Programmes

Master of Business Administration - MBA — Business Analytics

Jan 2022Dec 2024

Pondicherry Univeristy, Puducherry

Bachelor of Technology - BTech

Aug 2006May 2010

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