Manthan Shah

CEO

Mumbai, Maharashtra, India13 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Marketing Analytics vertical at a major computer manufacturer.
Grew digital analytics practice from 0 to 17 members.
Expert in Adobe Experience Cloud tools.

Stackforce AI infers this person is a Digital Analytics Expert with a strong focus on MarTech and enterprise solutions.

Contact

Skills

Core Skills

Enterprise ArchitectureAdobe Experience Platform (aep)Digital Analytics

Other Skills

Adobe AnalyticsAdobe Audience ManagerAdobe Marketing CloudAdobe TargetAgile MethodologiesAnalytical SkillsAndroid StudioArchitecture GovernanceCC++Client RelationsDomain ArchitectureHTML ScriptingInterviewingJava

About

Manthan has a strong zest for digital engineering, where he intends to act as a catalyst between business and technical functions. With strong hands-on experience on Adobe Experience Cloud tools like Adobe Analytics, Adobe Target, Adobe Audience Manager & Adobe Experience Platform; he led and grew the Marketing Analytics vertical of a well-known computer manufacturing giant, leading projects like Customer Segmentation, Audience Strategy, Algorithmic Attribution, Data Driven Personalization, Optimization etc. His passion for psychology in humans was put to good use when he got the opportunity to develop and grow a digital analytics practice for a company where the team and business grew from 0 to 17 members in a span of 2.5 years. From a domain knowledge perspective, he has worked for Banking, IT, Healthcare, Finance, and eCommerce verticals for a span of 14+ years, where he learned the nuances of varied industries while contributing to the technology aspects of business, including but not limited to writing code in multiple languages and querying databases. When not at work, Manthan loves to watch stand-up comedy and stay close to the rap culture. Reading about human psychology is one of his favorite things to do. All that is after he has exhausted all there is to watch on Netflix or other OTT platforms.

Experience

Adobe

3 roles

Principal Enterprise Architect

Promoted

Sep 2024 – Present · 1 yr 6 mos

Help customers understand Adobe’s capabilities and the transformative power of world class customer experiences.
Work closely with the customer’s architects, business and technical stakeholders to build trust and establish credibility.
Provide points of view on customer direction to lead and guide towards the best outcome.
Partner with the account teams, delivery teams, product engineering and professional services sales executives to deliver business growth and customer success/ROI.
Review, prioritize and lead strategic pre-sales engagements with larger more complex customers.
Build and maintain customer relationships through proactive and value add pre-sales engagements and at key Adobe marketing events.
Plan and lead workshops to uncover needs, identify customer business objectives and challenges to be solved.
Lead in creating and presenting holistic services responses and proposals including services scope, staffing and roadmaps to deliver against customers objectives.
Lead presales, solutioning and estimation for services projects involving Adobe Experience Cloud using estimation models and tools.
Identify high value use cases and integrated solution architectures which can deliver them
Link investments and programs to business capabilities and outcomes delivered.
Identify dependencies and customer responsibilities to set up programs for success.
In partnership with the sales team input into account strategies and sales motions which yield measurable positive results.
Provide leadership direction and support to more junior team members
Support the progression of services opportunities ensuring customer deliverables and scope of work statements are accurate, compelling and set accurate and clear expectations.

Enterprise ArchitectureArchitecture GovernanceAdobe AnalyticsAdobe Experience Platform (AEP)Adobe Marketing CloudAdobe Target+4

Principal Technical Account Manager

Feb 2024 – Sep 2024 · 7 mos

Senior Technical Account Manager

Jan 2021 – Feb 2024 · 3 yrs 1 mo

 Lead Premier Support engagement as the technical executive point of contact throughout the Customer’s solution usage lifecycle. Inform and support customer’s technical strategy with Adobe Solutions via service delivery plans with clear outcomes.
 Assess strategic Customer technical risks and opportunities and orchestrate extended Adobe team to build and execute mitigation and “get well” plans.
 Drive clear communication across Customer operational areas. Maintain regular and appropriate governance with both internal and external executive teams. Drive alignment and transparency, facilitating and reporting on overall engagement status and outcomes.
 Advocate for Customer across internal Adobe teams. Optimize client’s investment and accelerated task, issue execution and resolution. Drive innovation, roadmap influence, standard methodologies, and process improvement back into the Adobe ecosystem.
 Responsible for the global engagement model, review cycle across multiple BU’s and/or brands.
 Consolidate holistic cadence across all technical partners and influence delivery achievements across multi-solution, multi-discipline engagements.
 Work hands on with Adobe's internal Customer Success Management, Managed Services, Engineering, TechOps, Product Management, Support, and the Adobe Consulting practice and third-party partners in support of customer’s technical success.
 Lead a matrixed services team that may involve multiple project teams from Adobe or client or partner organizations. Develop effective working relationships with Customer partners.
 Make recommendations on how new and existing features fit within customers’ environments, supplying standard methodologies and recommendations
 Lead project-based, consultant-led architectural and design discussions to ensure solutions are optimized.
 Mentor immediate team members as needed

Td

Manager - Digital Audience Strategy | Marketing Analytics

Jul 2020 – Jan 2021 · 6 mos · Toronto, Ontario, Canada

Roles and Responsibilities –
 Lead digital analytics initiatives supporting specific lines of business within TD
 Lead a team of digital analytics professionals focused on performance and segmentation analytics to drive higher value to TD
 Analyze information that supports marketing measurement through Adobe Audience Manager, Adobe Target, Adobe Analytics and other digital targeting solutions (including Facebook, Google, etc.)
 Act as business lead on initiatives that advance digital analytics capabilities
 Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value
 Lead data driven measurement strategies aimed at connecting digital outcomes with business outcomes
 Provide analytical advice to partners to support decisions related to the use of attribution solutions
 Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
 Leverage knowledge of data capabilities to build & deliver those customer insights
 Present insights back to partners to drive strategic improvement

Course5i

2 roles

Manager - Digital Analytics

Promoted

May 2018 – Feb 2020 · 1 yr 9 mos · Navi Mumbai, Maharashtra, India

Roles and Responsibilities –
 Act as a digital strategist and SME for client on various tools like Adobe Analytics including Mobile Analytics, Video Analytics, Adobe Launch, Dynamic Tag Manager, Adobe Audience Manager and Adobe Target
 Lead the Marketing Analytics vertical
 Implement Customer Segmentation strategy as a part of Marketing Analytics initiative
 Lead initiatives for 2nd/3rd party data partnerships for Adobe Audience Manager.
 Lead Audience Identification and Personalization program
 Lead Retargeting and Optimization strategies
 Provide technical inputs in RFP for onboarding new clients
 Manage team and their P&L for annual growth
 Lead the team and drive results and performance goals as expected from the company and client
 Conduct trainings across the organization for various Adobe digital analytics products
 Conduct interviews for hiring new talent in the team

Adobe AnalyticsAdobe Audience ManagerAdobe TargetDigital Analytics

Associate Manager - Digital Analytics

Jun 2017 – May 2018 · 11 mos · Navi Mumbai, Maharashtra, India

Adobe

Senior Technical Consultant

Aug 2015 – May 2017 · 1 yr 9 mos · Noida, Uttar Pradesh, India

Roles and Responsibilities –
 Work across our global teams to drive effective problem and case resolution, collaborating to resolve highly complex technical challenges and resolving escalations
 Educate customers on the use and implementation of Adobe’s Marketing Cloud and Analytics
 Subject Matter Expert for DTM and other implementation methods
 Help clients with queries that occur while implementing Mobile Analytics
 Troubleshoot issues that occur while implementing Analytics for Javascript and other methods
 Part of Beta program group to test up-coming and in-pipeline Adobe Analytics products and features
 Integrate Adobe Analytics with other solutions like Adobe Target, Adobe Audience Manager etc
 Provide mentoring and coaching to other team members, helping to collectively raise everyone’s game
 Conduct Interview for hiring new talent in the team

S&p global

System Analyst

Apr 2014 – Aug 2015 · 1 yr 4 mos · Ahmedabad, Gujarat, India

Roles and Responsibilities –
 Enhance existing systems to reduce human intervention
 Suggest changes in the business logic to automate processes by writing User Stories
 Follow Agile method of development and lead Scrum meetings
 Work with complex query writing in SQL Server to retrieve optimized data
 Write code (java) to create utility to felicitate Analysts with Automatic tools quickly
 Conduct weekly meetings with peers to understand the pain areas
 Collaborate with Systems Analysts across the teams to discuss and share ideas for automation
 Conduct Interview for hiring new talent in the team