Prateek Wadhwa

Digital Marketing Specialist

Sydney, New South Wales, Australia11 yrs 4 mos experience

Highly Stable

Key Highlights

11+ years in marketing automation strategies.
Expert in Adobe Campaign and Salesforce Marketing Cloud.
Proven track record in delivering measurable marketing results.

Stackforce AI infers this person is a MarTech specialist with extensive experience in campaign automation and management.

Contact

Skills

Core Skills

Multi-channel Campaign OrchestrationCustomer Journey Design & Crm IntegrationMarketing AutomationCampaign ManagementData ModelingCampaign Development

Other Skills

Adobe Experience Platform (AEP)AJOSalesforce Marketing CloudAdobe CampaignData SchemasReportingEmail MarketingAdobe Journey OptimizerMartechIntegrated MarketingDigital MarketingJIRACustomer Relationship Management (CRM)

About

Campaign Automation Manager | Certified MarTech Leader | AEP/AJO | Seasoned MarTech professional with 11+ years of experience architecting and executing end-to-end marketing automation strategies across Adobe Journey Optimizer, Adobe Campaign (Classic & Standard), Salesforce Marketing Cloud, and other leading platforms. Core Expertise: 1) Multi-channel campaign orchestration 2) Customer journey design & CRM integration 3) Data modeling, workflows, typology rules, and reporting 4) Translating BRDs into scalable campaign logic Certifications: Adobe Journey Optimizer Developer Expert, Adobe Certified Professional - Adobe Journey Optimizer Business Practitioner, Adobe Campaign Classic Business Practitioner , Adobe Certified Expert - Adobe Campaign Standard Business Practitioner , Adobe Certified Expert - Adobe Campaign Standard Developer, Adobe Qualified - Adobe Experience Platform Industry Experience: Banking | Automotive | Insurance | Education | Tech Consulting Engagements: AKQA | MediaMonks | Deloitte USI | Accenture Solutions Proven ability to deliver complex direct marketing programs and strategic automation initiatives that drive measurable results.

Experience

11 yrs 4 mos

Total Experience

2 yrs 8 mos

Average Tenure

5 mos

Current Experience

Amp

Campaign Automation Manager

Nov 2025 – Present · 5 mos · Sydney, New South Wales, Australia · On-site

Adobe Experience Platform (AEP)AJOMulti-channel campaign orchestrationCustomer journey design & CRM integration

Akqa

Lead Marketing Cloud Developer

Sep 2021 – Nov 2025 · 4 yrs 2 mos · Sydney, New South Wales, Australia

#AdobeCampaign #AEP #AJO #DigitalMarketing #MarketingAutomation

Marketing AutomationSalesforce Marketing CloudCampaign Management

Mediamonks

Adobe Campaign Senior Consultant

Jan 2020 – Sep 2021 · 1 yr 8 mos · Sydney, Australia

Marketing Automation | Digital Marketing | Adobe Campaign/SFMC Certified Expert

Marketing AutomationSalesforce Marketing CloudCampaign Management

Deloitte

Marketing Automation Specialist

Jul 2018 – Dec 2019 · 1 yr 5 mos · Bengaluru, Karnataka, India

Adobe Campaign :
Working on developing Campaign Workflows, Data Schemas, Technical Workflows,Typologies, Deliveries, Monitoring, Reporting along with an end to end Campaign Execution
Setting up Technical Workflows for Import and Export of Client data into Adobe Campaign
Schema Design and build as per Provided DED
Creating Data Mapping Documents
Creating Technical/Targeting/Campaign, AB testing workflows
Seed Input Form Upgrade for Extended Schema
Typology Rules and Pre-Defined Filters Creation
Functional Support for testing the Custom and OOTB functionalities
Designing and developing the Initial Set of Campaign from Scratch for Client
Creating Custom reports to capture metrics like Emails Sent, Delivered, Bounces(Soft/Hard), Clicks, Opens, etc. Customizing the dashboard using cubes/hypothesis
Salesforce Marketing Cloud :
Specialized in Campaign management and deployment which includes developing and deploying Email marketing campaigns, Mobile campaigns, configuring campaign Journeys, building Automation and managing Data Extensions.
Configured one-to-one personalized campaign journeys based on customer engagement/preferences using Journey builder, Using A/B tests to determine which email version yields better conversion rates.

Marketing AutomationSalesforce Marketing CloudData modelingCampaign Development

Accenture

Adobe Campaign Senior Developer

Oct 2014 – Jun 2018 · 3 yrs 8 mos · Gurgaon, India

Managed End to End Marketing Campaign including planning, targeting, set-up, testing and execution through Adobe Campaign Tool
Building Multi-Channel Campaigns(Email, SMS, Direct Mails & CRM campaigns) from briefing through to strategy & design and reporting
Worked as a Campaign Developer and Acknowledged day to day issue faced while building Campaigns
Communicating with PMs and about the interface processes requested
Executing, writing A/B test cases
Setting up Technical Workflows for Import and Export of Client data into Adobe Campaign
Creating Technical workflows and Input forms/schemas to update the data structure in Adobe campaign
Manages a portfolio of Batch and recurring Campaigns for the Client
Developing Campaigns from BRD (Business Requirement Documents) along with End to End testing and deployments
Hands on experience working on JIRA
Responsible for implementing each journey/campaign as designed, partnering with content/channel suppliers to ensure the development of appropriate content files and Managing ongoing campaign metrics and reporting
Responsible for writing unit test cases and performing unit testing
Responsible for giving knowledge transfer sessions to New Joiners (15 +) and getting them trained on the tool (Adobe Campaign)
Knowledge of Package Import/Export from different environment
POC for different Topics for new joiners such as A/B testing, Test Blast, types of campaigns, template Overview(active/Inactive) and Standard Suppressions