Rohit Maheswaran

Co-Founder

New York, New York, United States21 yrs 2 mos experience

Highly Stable

Key Highlights

Over 15 years in web and mobile application development.
Co-founded Lifesight, a leading marketing measurement platform.
Pioneered mobile app solutions in Southeast Asia.

Stackforce AI infers this person is a MarTech and Fintech expert with a strong focus on product development and marketing strategy.

Contact

Skills

Core Skills

Marketing StrategyProduct DevelopmentBusiness DevelopmentDigital MediaCreative Direction

Other Skills

AdvertisingApp DevelopmentArt DirectionBrand DevelopmentBusiness AnalysisBusiness PlanningBusiness StrategyCausal AttributionContent DeliveryContent StrategyCustomer AcquisitionData AnalysisData Platform DevelopmentDigital Agency DevelopmentDigital Marketing

About

As a creative technologist with over 15 years of experience in developing web and mobile applications, I've always been passionate about solving problems through innovative solutions. Currently, I am building Lifesight - a revolutionary modern marketing stack designed for the privacy-first era. Focused on optimizing first-party data, Lifesight offers tools to unify siloed data, optimize customer acquisition, and maintain privacy standards for the complete modern marketing capabilities. Born from deep understanding of challenges in the increasingly stringent privacy regulations and cookie-less world, we offer a fresh approach to empower marketers to create impactful campaigns and personalized customer experiences. Built with the aim of providing marketers with a unified platform that enables them to track and measure campaign performance accurately, we've spent the last 6 years, proudly assisting brands and agencies worldwide. With our focus on first-party and zero-party data, we bridge gaps left by third-party data, enabling exceptional marketing for a privacy-centric, cookie-less future. If you are curious to see what kind of growth is possible using your data, hit me up. I would be happy to walk you through the possibilities Lifesight can help you achieve

Experience

Full funnel

Contributor

Apr 2025 – Present · 11 mos

Lifesight

Co-Founder

Nov 2017 – Present · 8 yrs 4 mos · New York, United States

Developed an industry leading unified marketing measurement platform that serves hundreds of global customers from 2017. Working on building an agentic AI platform for marketing intelligence that incorporates causal attribution, marketing mix modeling and incrementality testing, powered by an enterprise grade data platform.

Marketing MeasurementData Platform DevelopmentCausal AttributionMarketing Mix ModelingIncrementality TestingMarketing Strategy+1

Ebizu

Chief Product Officer

Mar 2013 – Nov 2017 · 4 yrs 8 mos

Developed a mobile app solution for retail merchants to acquire and retain loyal customers. Built the team and launched in Malaysia and Indonesia and marketed the solution to acquire over 10k merchants with nearly 1.5 million end users, conducting 220k transactions per day. Developed pioneering beacon solution in Asia and deployed the largest beacon network in Southeast Asia for use by mobile app developers regionally.

Mobile App DevelopmentCustomer AcquisitionTeam BuildingMarket LaunchProduct DevelopmentBusiness Development

Bluestone media

Chief Product Officer

Dec 2008 – May 2011 · 2 yrs 5 mos

Developed an early mobile video streaming solution for sports and news content before Youtube launched mobile streaming. Developed a mobile app builder solution for the music industry that allowed independent artists to design and build instant mobile apps for their fans to download music and content as well as buy merchandise.

Mobile Video StreamingApp DevelopmentContent DeliveryProduct DevelopmentDigital Media

Intelligent edge technologies bhd.

Product Lead

Jan 2008 – Oct 2008 · 9 mos

Developed a mobile app portal (Java based app store) for mobile content downloads (wallpapers, ringtones, themes) on pre-iPhone smartphones. Award winning solution in Mobile World Congress in Barcelona 2007. Developed user friendly Flash UI for early Windows tablet devices.

Mobile App Portal DevelopmentUser Interface DesignProduct Development

Kadena media

Creative Director

Jan 2003 – Dec 2007 · 4 yrs 11 mos

Co-founded one of the earliest digital agencies focused on delivering high impact websites using Flash technology. Built few rich media applications and ventured into mobile application design in later stages.

Digital Agency DevelopmentRich Media ApplicationsCreative Direction