Mar 2024 – Jun 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Last year, I paused—not just to change careers, but to reflect deeply on what truly matters to me.
• What started as a professional break became an inner journey of transformation: from Product Manager to Founder, but also into someone more self-aware, aligned with my core values, and intentional with my actions and desires
• I experienced 2 moments of revelation—making this year the richest period of my personal growth yet.
• Ready and excited for what's next.

Oct 2022 – Mar 2024 · 1 yr 5 mos

• My role was centered on improving the journey of every individual connected to our fitness ecosystem—helping members stay motivated, enabling trainers to deliver better outcomes, and empowering franchise partners with the tools they needed to succeed.
• For members: Made staying on track easier by introducing structured onboarding, clear progression milestones, and personalized nudges—leading to a noticeable lift in retention and engagement.
• For gym-goers seeking more: Reimagined personal training by integrating a fitness manager, digital assessments, and nutrition guidance—helping members see clear value in upgrading their experience.
• For franchise partners: Simplified operations by automating settlements, providing real-time data insights, and building deep-dive analytics tools—giving them more clarity and control over their business.
• For the internal team: Reshaped how we used data, overhauling our analytics function to provide faster, clearer insights—leading to a more empowered team and stronger decision-making across the board.
• By focusing on what truly mattered to each stakeholder, we unlocked growth—not just in revenue and metrics, but in trust, engagement, and long-term impact.

Aug 2020 – Sep 2022 · 2 yrs 1 mo

• Making Fitness More Accessible, Structured, and Engaging for Gym-Goers, Trainers, and Franchise Owners
• For members: Launched the gym marketplace, allowing seamless check-ins at multiple gyms across the city. Introduced an AI Personal Trainer, featuring a smart workout planner (500K+ plans), posture guidance, and workout logging—helping members stay consistent and see better results. Of every 100 gym-goers, 30 actively used the planner for over 15 minutes daily, with better renewal rates among users.
• For trainers: Piloted the Guaranteed Guidance Program across 50 gyms, linking incentives to workout ratings (collected post-session via the app) by assigning members to trainers. While improved ratings didn’t drive a strong enough renewal lift to justify scaling, the experiment led to a pivot—shifting focus toward habit formation as a more sustainable engagement driver.
• For gym owners: Built the gym owner/franchise portal from the ground up, providing real-time insights and smoother operations. This was critical in fast-tracking the launch and scale of the gym marketplace, making growth more predictable for franchisees.
• For prospective members: Led the rollout of consultative selling, essential for our high-involvement subscription product. Evaluated multiple platforms, finalized Sprinklr, led procurement negotiations, and implemented it at scale. The result? A measurable increase in sales per telesales agent, with incremental profits far exceeding the tool’s cost—while also delivering a smoother buying experience for those needing extra guidance.

May 2018 – Aug 2020 · 2 yrs 3 mos

• Joined as the product-led growth leader, focusing on scalable acquisition, retention, and engagement levers. Over two years, I led multiple high-impact initiatives:
• Referral as a growth engine: Iterated on referral program through incentive experiments, gamification through referral challenges, and product innovations like Gifting a VIP pass to a friend—ultimately making referrals the largest acquisition channel for fitness.
• Scaling partnerships: Launched and scaled third-party partnerships (e.g., CRED) into the third-largest acquisition channel, diversifying growth beyond direct channels.
• Loyalty & engagement: Introduced a loyalty program to drive higher workout and healthy meal frequency, backed by the "It Pays to Be Fit" TV campaign. Learnings didn’t validate the original hypothesis, so we gracefully sunsetted it.
• High-tempo experimentation: Established a structured A/B testing framework focused on install-to-purchase conversion, scaling to 4 experiments per month with a 4 membered team. Eventually, I concluded that cult.fit needed bigger bets for the scale it had - so we paused the effort.
• Infrastructure for Growth: Built foundational growth infra, including a merchandising platform, offers a platform, digital marketing tracking, challenge platform, in-house segmentation, and CRM tools, enabling long-term scalability.

Mar 2017 – May 2018 · 1 yr 2 mos · Bengaluru Area, India

• Driving Hike’s Transition to an Open Network & Enhancing User Engagement
• At Hike, I played a key role in transforming the platform from a phone-book-based network (like WhatsApp) to an open network (like Instagram)—ensuring a seamless shift while retaining existing users. My focus was on user privacy, identity, and engagement to build a more connected yet secure experience.
• Open Network & Privacy
• Led the launch of Hike ID (username), collaborating closely with the engineering and design teams to iterate 5 times, ensuring a frictionless transition—eliminating funnel drop-offs and minimizing churn among existing users.
• Redesigned privacy controls with server-configurable profile & privacy settings, working alongside product and UX researchers to introduce clear user education and behavioral nudges, ensuring users felt comfortable in the open network.
• Managed the open network launch with cross-functional teams, keeping complaints below 50 per million monthly active users, preserving trust at scale.
• Boosting User Engagement with Smart Automation
• We built a patented (by hike) smart notification system that significantly enhanced in-app engagement, achieving click-through rates ≥40%. This system supported a range of user experiences—from birthday reminders to personalized sticker suggestions for festivals like Diwali. It allowed notifications to be scheduled in advance, ensuring messages appeared in-app at the right campaign start time, which led to 99%+ delivery rates. To prevent notification fatigue, we designed a prioritized and frequency-capped framework, surfacing the most relevant use cases first rather than overwhelming users. One of the most impactful applications of this system was personalized friend recommendations, which helped 25% more new users make 3+ friends in their first week—a critical "Aha" moment that directly influenced long-term retention.

Apr 2016 – Mar 2017 · 11 mos

• Summary
• Led user retention and growth for recharge, bill payments, and other on-deck product categories (all categories except wallet)
• Details
• Built industry-leading personalized reminder ecosystem and in-app user experience
• Launched Autopay for automatic validity-bound recharges and utility payments using wallet balance
• Supersaver tips (personalized plan recommendations) to save recharge spends post transaction
• Auto-enrolment recommendations to grow new categories
• Data Meter feature to track data balance for prepaid users to drive retention

Apr 2015 – Mar 2016 · 11 mos

• Built a promotion platform and campaign creation tool
• Led recharge success rates to industry's best at the time without direct integrations with telcos (98.xx from 92%)
• Built in-app communication engine to surface next best action on the app
• Shipped recharge plan sorting and weeding out logic. Started on-deck plan recommendations

Dec 2014 – Mar 2015 · 3 mos

• Worked with engineering to improve android funnel and improved visit conversion by x p.p.
• Managed the launch of new website UI. Reduced cart drop (pay/cart) by yy p.p.
• Reduced recharge failures by xx p.p.
• Re-thought event tracking for apps and website and plugged the gaps
• Led multiple features such as refund to bank self-serve, device targeted campaigns, partner app integration.

Apr 2014 – Dec 2014 · 8 mos · Bengaluru, Karnataka, India

• Conceptualized and built intelligence for promotions platform to create customer delight
• Prepared product notes for new offer constructs and business facing dashboards w.r.t. promotions
• Revamped personalized and existing offer constructs to create new capabilities for business
• Owned modelling, ingestion and validation of promotions related data across channels

Apr 2013 – Jun 2013 · 2 mos · UP East

• On field sales experience shadowing last mile sales person and interaction with channel members in more than 50 rural towns of UP-E. Expanded coverage by appointing distributors in gap areas which would potentially generate >3 Lac/Month extra business for PVMI
• Proposed solutions for expanding rural distribution coverage, enhancing last mile sales person’s efficiency and snacks business way forward in rural.Innovated key customer (wholesalers) handling program which reduced unproductive sales call-time at wholesale outlets by approx. 40% during the pilot run

Nov 2009 – Apr 2012 · 2 yrs 5 mos · Noida, Uttar Pradesh, India

• Managed configuration and fault management customer (Uninor) requests as the functional SPOC of NSN HLR team. Also worked with various customers like Airtel, Docomo and Vodafone on projects like commissioning and offering L2 tech support
• Designed efficient process and automation scripts that reduced team size requirement to 50%. Reduced problem resolution time by 40%