Jun 2021 – Feb 2022 · 8 mos · Mumbai, Maharashtra, India · On-site

• Building the APAC customer loyalty programs that power the next phase of growth for business

Aug 2020 – May 2021 · 9 mos

• Leading the global GTM(Go to Market) for CleverTap, including brand awareness, thought leadership, demand generation both online and offline. building and scaling regional marketing teams and aligning sales and marketing goals. Scaling the inside sales team.
• 1. Designed and implemented CMO RoundTable event IP.
• 2. Curated top CXO speakers, creator/influencer amplification, and partner co-marketing.
• 3. Delivered structured calendars, assets, event promotion and post-event reporting, ROI

Jun 2019 – Jul 2020 · 1 yr 1 mo

• Led the MEA and India markets for GTM Motion, Land and Expand, Demand Generations, brand awareness, Industry relations, and thought leadership

Apr 2017 – May 2019 · 2 yrs 1 mo · Bengaluru Area, India

• Transforming the business model
• P/L Ownership
• Led evangelism for IEEE's Blended Learning Programs
• Powered products and user experience
• Built and implemented the marketing plan for the business for expansion in B2B and B2C markets
• Built strategic partnerships starting from the scope of work to final agreements liaisoning with the IEEE legal counsel

Jul 2015 – Mar 2017 · 1 yr 8 mos · Bangalore

• Ownership of Leads and Revenue for the online business
• Owned Category Marketing and Launch plan along with budget splicing for optimization of marketing dollars spent vs. revenue generated across channels
• Managed B2B relationships and marketing initiatives across categories
• Developed the core positioning and messaging for the category. Driving Value creation for the category and products
• Built marketing and brand collateral to augment and drive purchase intent, along with strategic and tactical tools like website content
• Managed sales productivity initiatives and online marketing campaign
• Developed sales enablement tools and train sales teams to win in the category.
• Drove the complete category strategy & road-map, category development priorities, and release plans.
• Drove and established the brands thought leadership for the respective categories
• Continuous product evaluation based on customer feedback and business needs.
• Conducted comprehensive industry trend analysis, including market, competitive, and pricing trends.

Oct 2014 – Mar 2015 · 5 mos · Bengaluru Area, India

• Category Management for the high revenue product stream globally
• Drove and delivered sales pieces of training org-wide to benchmark pitch and proposition
• Established internal sales training certification as a standard personnel onboarding mechanism across teams

May 2011 – Oct 2014 · 3 yrs 5 mos · India

• Managed the management portfolio and the vocational and health care in the distance learning vertical, which constituted 70% of the entire Distance learning portfolio.
• Successfully launched the rollout of the MBA with iPad under Direct Acquisition with Tablet computers for any time access in the market with no dependency on the channel. Grossed revenue of $2.2 million in the year of launch.
• Built sales enablement tools for rollover of successful product launches and hand-overs. Also, set up new sales channels and processes for business predictability and scale
• Lead generation and engagement to ensure a high degree of conversion through agencies and in-house
• Built and evangelized technological innovation products in the education space by introducing dedicated applications (Mobile and Tablet platforms) for all students.
• Executed a digital/ mobile campaign to ensure high technology adoption of the Learning Management System over the mobile devices. The campaign covers prospects over mobile campaigns, social media, email-direct mailer, PR campaigns.
• E-learning: created the online professional certifications program business at MaGE as the future of the education business model now called Manipal Prolearn.
• Responsible for product creation, market segmentation, lead engagement, and customer acquisition first of its kind e-commerce model replication in education.

Dec 2006 – Jun 2009 · 2 yrs 6 mos

• A core member of the Erection and Commissioning Team of the Continuous Tandem Cold Rolling Mill project that helped increase productivity level by 50%
• Maintenance Engineer in the Cold Rolling Steel Mill
• Member of Hot Strip Mill automation team to look after Level 1 and Level 2 Automation Systems
• Project Engineer for India’s Widest Platemill project, erection, and commissioning.