Ioanna Goxhara

Digital Marketing Specialist

Tampa, Florida, United States8 yrs experience

AI Enabled

Key Highlights

Drove 17%+ QoQ growth in new business opportunities.
Increased client campaign engagement by 22% through tailored strategies.
Designed and directed 50+ high-impact events across North America and EMEA.

Stackforce AI infers this person is a Growth Marketing Manager with expertise in SaaS and B2B marketing strategies.

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Skills

Core Skills

B2b MarketingMarketing StrategyB2b Marketing StrategyMarketing Project ManagementDemand GenerationMarketing AutomationLead GenerationAbmMarketing Campaign Management

Other Skills

StorytellingContent DevelopmentHubSpot Marketing HubWebsite BuildingContent StrategyGo-to-Market StrategyEvent MarketingMessaging DevelopmentMarketing AIMulti-Channel MarketingMulti-channel Campaign ManagementAI for Marketing

About

Growth Marketing Manager with 8+ years shaping meaningful experiences and measurable growth across SaaS, manufacturing tech, insurtech, and defense tech. I combine creative vision with data-driven execution to craft stories that connect, campaigns that engage, and strategies that deliver sustained impact. Impact: -Consistently drove 17%+ QoQ growth in new business opportunities -Increased client campaign engagement by 22% through tailored, multi-channel strategies -Led ABM initiatives, LinkedIn campaigns (400K+ impressions), and website redesigns that lifted traffic by 50%+ -Designed and directed 50+ high-impact events across North America and EMEA, building brand visibility and lead generation -Skilled at bridging marketing and sales to achieve pipeline and revenue growth -Experienced in both startup and enterprise environments, blending agility with scale -Passionate about leveraging AI to elevate storytelling, personalization, and marketing execution

Experience

Blue yonder

Marketing Manager

Dec 2025 – Present · 4 mos

StorytellingContent DevelopmentHubSpot Marketing HubLead GenerationWebsite BuildingContent Strategy+15

Liquid gtm

Marketing Manager

Sep 2024 – Jul 2025 · 10 mos

Directed marketing strategy and execution for B2B clients in SaaS, manufacturing, insurance and defense tech, improving client campaign engagement across channels.
Delivered design and video assets, enabling clients to accelerate pipeline and meet sales launch deadlines.
Led messaging framework development and LinkedIn campaigns that increased impressions and improved client response rates.
Boosted client retention to 85% through proactive communication, visibility, and streamlined execution processes.
Partnered with leadership to refine brand positioning and packaging, supporting agency revenue growth.

B2B Marketing StrategyMessaging DevelopmentMarketing Project ManagementMarketing AIMulti-Channel Marketing

Hexagon manufacturing intelligence

2 roles

Aftermarket Marketing Manager

Jun 2024 – Sep 2024 · 3 mos

Marketing Manager - Design & Engineering

May 2023 – Sep 2024 · 1 yr 4 mos

Developed and executed data-driven, multi-channel campaigns (email, social, content, events), increasing marketing-generated new business opportunities by 17% QoQ.
Managed 9 high-impact in-person and virtual events, generating 800+ customer engagements and influencing renewals, training enrollments, and follow-up sales conversations.
Aligned cross-departmental messaging with product and sales teams, improving lead-to-opportunity conversion and campaign follow-through.
Implemented segmented and personalized communications that lifted email response rates by 25% and improved sales engagement with qualified prospects.
Led regional audience segmentation efforts, driving a 20% increase in email engagement and enhanced customer targeting.

Go-to-Market StrategyDemand GenerationMarketing AutomationMulti-channel Campaign ManagementEvent Marketing

Retail aware

Marketing Manager

Mar 2022 – Feb 2023 · 11 mos

Executed integrated campaigns across email, paid, events, and social, generating 450+ qualified leads and fueling pipeline growth across national retail accounts.
Launched a new website and brand presence, increasing traffic by 54% and improving inbound lead conversion paths.
Managed LinkedIn PPC campaigns with 126K impressions and a 0.46% CTR, generating leads that converted to sales opportunities.
Collaborated closely with sales to refine messaging and accelerate lead qualification, reducing time-to-meeting for top accounts.

Lead GenerationWebsite BuildingB2B Marketing StrategyContent StrategyMarketing Campaign Management

Convr

Marketing Specialist

Oct 2018 – Mar 2022 · 3 yrs 5 mos

Planned and promoted 35+ events and 5 webinars, generating 300+ qualified leads and enabling sales enablement follow-up.
Executed targeted ABM campaigns with 53% email open rates and 44% video view rates, resulting in direct engagement from decision-makers and booked meetings.
Led two full website redesigns on HubSpot, generating 120+ qualified leads and 122K+ views, which fed directly into SDR pipelines.
Managed LinkedIn content and ad strategy, driving 350K+ impressions, 2,703 new followers, and increased conversions on lead capture pages.
Partnered with PR agencies to secure 70+ media placements, elevating brand awareness and warming key accounts pre-outreach.

ABMMarketing Campaign ManagementContent DevelopmentHubSpot Marketing HubEvent Marketing