Kirti Sharma

Product Manager

Bengaluru, Karnataka, India19 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Expert in product launches and market assessment.
Led product marketing for multiple SaaS companies.
Instrumental in growth of early-stage startups.

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on market strategy and product launches.

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Skills

Core Skills

Product MarketingMarket AssessmentProduct Launch

Other Skills

Business AnalysisBusiness DevelopmentBusiness PlanningBusiness ProcessBusiness StrategyCompetitive IntelligenceConsultingERPEnterprise SoftwareGo-to-market StrategyManagementMarketingPre-salesProduct DevelopmentProduct Management

About

Always curious to see the results a well-positioned and brilliantly messaged product can bring. While working with early-stage start-ups and multinationals I've been instrumental in their growth with differentiated product positioning and launches. I've led Product Marketing for SaaS-based businesses, joining as the first PMM, and then helping them build complete product marketing and content marketing functions. Expertise in product launches, market assessment, content strategy, competitive intelligence, sales enablement, roadmap planning, and prioritization.

Experience

Adobe

Director of Product Marketing

Jun 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India

Sprinklr

Senior Director of Content Marketing

Sep 2021 – Jun 2023 · 1 yr 9 mos

Freshworks

Product Marketing

Sep 2020 – Sep 2021 · 1 yr

Signeasy

Head of Product & Content Marketing

Mar 2020 – Sep 2020 · 6 mos

Whatfix

Associate Director, Product & Content Marketing

Apr 2018 – Nov 2019 · 1 yr 7 mos · Bangalore

Sap concur

Senior Product Marketing Manager at Concur Technologies

Sep 2014 – Dec 2017 · 3 yrs 3 mos · Bangalore, India

Drove product-market fit assessment for new products and APAC markets in line with market trends
Owned products roadmap & strategy for India, along with pricing strategy and partner play; designed programs to enhance product adoption and attach rates
Managed product launches with a pre-launch market and customer assessment
Managed product enhancements with business cases including use-case creation, user requirement validation etc.
Created India-specific messaging and value-proposition for the product line, along with a competitive assessment
South-East Asia market assessment for launch of Expense and Travel management solutions
Analyst briefings and specialized market study report creation through them.

Product MarketingMarket Assessment