Tulika Awasthi

Product Manager

Gurgaon, Haryana, India12 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

12 years of experience in analytics and data-driven strategies.
Expert in developing user-level valuation models for product strategies.
Proven track record in fraud mitigation and risk management.

Stackforce AI infers this person is a Fintech professional with strong expertise in data analytics and business intelligence.

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Skills

Core Skills

Data AnalyticsBusiness AnalyticsMarketing Analytics

Other Skills

Analytical SkillsAnalyticsBusiness Intelligence ToolsBusiness RequirementsCritical ThinkingCross-functional CollaborationsDashboardData AnalysisData ManipulationData MiningData VisualizationDatabase DevelopmentDatabase QueriesDatabasesDecision-Making

About

Experience

Branch international

Lead Analyst

Jul 2021 – Present · 4 yrs 8 mos · Gurugram, Haryana, India · Remote

India, Tanzania & Kenya Markets :
Developed user-level valuation models, driving product & marketing strategies.
Ideated & Implemented data-driven product changes, enhancing customer experience and profitability.
Conducted ad-hoc analyses to identify portfolio performance trends and developed solutions.
Led fraud mitigation efforts, developing statistical models and collaborating with security teams.
Increased user retention to over 90% from FTB to RB
Optimized credit policies to balance risk and growth, leading to 15% reduction in default rates
Led weekly credit committee meetings, presenting performance analyses.
Hypothesis testing for improved risk management.

Python (Programming Language)Problem SolvingPresentation SkillsData AnalysisStrategic Data AnalysisData Analytics+8

Juvo

Data Analyst

Oct 2020 – Jul 2021 · 9 mos · Gurugram, Haryana, India

Working with Sales to devise Growth and Pricing Strategies
Working with Product to implement Risk Strategies
Business Analysis to support sales, data-based project prioritisation and providing insights on new business development opportunities and products
Analysis to decide on eligible base for campaign targeting
Measurement of campaign efficacy

Problem SolvingPresentation SkillsData AnalyticsBusiness RequirementsData ManipulationBusiness Intelligence Tools+1

Springboard

Analytics Mentor

May 2020 – Feb 2021 · 9 mos · Gurgaon, Haryana, India

Mentoring professionals to transition to Data Analyst Career via "Data Analytics Career Track" program.

Exl

2 roles

Analytics Manager

Jan 2018 – Aug 2019 · 1 yr 7 mos · Gurgaon, India

Marketing Analytics
Providing solutions for improving strategic plans of marketing campaigns
BAU reports generation for campaign measurements
Implementation of existing models in Microstrategy
Stakeholder management for US assets portfolio and understanding business policies and government regulations
Representing the team at knowledge sharing forums and monthly review meetings
Training and knowledge sharing on Microstrategy with colleagues

Problem SolvingData AnalyticsBusiness RequirementsData ManipulationInvestigative ResearchMarketing Analytics

Lead Assistant Manager

Dec 2015 – Dec 2017 · 2 yrs · Gurgaon, India

IFRS9 Impairment Implementation
SME for generating account level impairment provisions and implementing them across Bank’s Regulatory and Economic capital model, thus maintaining consistency between the new IFRS9 requirements and Bank’s regulatory models
Stakeholder management for Germany lending portfolio and understanding business policies and government regulations
Representing the team at knowledge sharing forums and monthly review meetings
Automating and streamlining model implementation process across the portfolio
Training and knowledge sharing with new joiners and colleagues
IFRS9 Data Strategy ( Feb 2016 - Feb 2017)
Supporting Model Building Team and Governance
Data preparation, implementation for building IFRS9 models (PD, EAD and LGD) across Barclays Germany lending portfolio
Data strategy formulation along with stakeholders from Credit Risk, Finance and Business teams to do impairment analysis
Preparation of modelling-friendly analytical data mart using various techniques
Ensure compliance with governance and standard framework
Special Project - SAS Grid Migration

Data AnalyticsInvestigative Research

Hsbc

Data Analyst

Jun 2014 – Nov 2015 · 1 yr 5 mos · Bengaluru Area, India

Technology and Tools used: SAS, MS Excel, VBA, SQL
Providing business insights and strategic solutions to CVM (Customer Value Management) team in Hong Kong
Developing insights related to acquisition and portfolio behaviour for lending products (Cards, Loans)
Analysing customer’s product preferences using various testing methods (Ex. Pre-Post, Experimental)
Providing intelligence for better targeting strategies
Analyse association between products basis customer behaviour to enhance cross selling strategies
Assisting CVM team with campaign tracking and measurement
Analysis and tracking of acquisition campaigns
Target Campaign analysis (Spend and Payments)
Customer spending behaviour analysis
Rewards campaign analysis
Comprehensive post card launch analysis to measure customer’s incremental spend, total revenue generated and cost incurred
Developing customer and/or account level MI (Management Information) and helping in preparing acquisition diagnostics
Development of key business dashboards consisting of vital KPIs with significant credit and/or financial bearing

Problem SolvingInvestigative ResearchData Analytics

Tata consultancy services

Assistant System Engineer

Sep 2010 – Jul 2012 · 1 yr 10 mos · Pune Area, India

Quality Assurance, Post Trade Technology, Morgan Stanley
Technologies and Tools: Unix, Perl, Autosys (Job Scheduling), JIRA(Defect Tracking), Falcons/Raptors, Sybase, SQL
Work focused on equity and derivative based application testing in QA and its related management.
Performing sanity and smoke testing of OTC Derivatives applications.
Managing QA Testing Infrastructure & setting up of infrastructure monitoring system.
Digging logs and solving user queries about failed test trades.
Conducting Ready For Business (RFB) checks and notifying the stakeholders about the environment availability.
Learning new applications or scope changes to the project, building knowledge base and training associates working on the project.
Our team was awarded the "Best Team Award" for handling support during critical testing,2012
I was awarded "TCS Gems" during Initial Learning Program, for performance