Apr 2025 – Present · 1 yr 1 mo

• Built and scaled a centralized Analytics & BI organization from 5 to 22 analysts through structured hiring, role specialization, and capability development supporting RummyCircle and Wowzy Ludo platforms. Defined and executed enterprise-wide analytics and BI strategy, embedding standardized metrics, experimentation insights and dashboards into product and marketing roadmaps aligned with revenue and growth.
• Key Achievements:
• Owned end-to-end analytics across RummyCircle and Wowzy Ludo partnering with Product and Marketing leadership on growth, retention, monetization and campaign effectiveness
• Established company-wide KPI governance and reporting standards, improving metric accuracy by 15%
• Led 60 analytics initiatives across funnel optimization, experimentation and predictive modeling
• Delivered 12% conversion uplift, 6% retention increase, and 7% YoY revenue growth

Oct 2022 – Mar 2025 · 2 yrs 5 mos

• Owned analytics for RummyCircle, supporting product and marketing teams on growth, retention, monetization, and campaign effectiveness. Led and mentored a team of 8 analysts driving execution across dashboards, deep-dive analyses and experimentation insights aligned with business KPIs.
• Key Achievements:
• Managed analytics for RummyCircle with strategic impact on growth, retention and monetization initiatives
• Optimized marketing spends using ROI and break-even (BEP) frameworks, directly influencing budget allocation.
• Enabled data-driven product and marketing decisions contributing to revenue efficiency gains and user engagement improvements
• Established hypothesis-driven experimentation culture, institutionalizing A/B testing outcomes as core input to roadmap prioritization
• Created self-serve analytics dashboards enabling 40+ business users to track KPIs across 300+ campaigns
• Converted ambiguous business problems into structured analytical solutions, serving as primary analytics partner to CXO leadership.

Oct 2021 – Sep 2022 · 11 mos

• Built advanced user segmentation and cohort frameworks to analyze player behavior, lifecycle progression, and monetization patterns directly supporting growth and retention initiatives.
• Key Achievements:
• Quantified outcomes of 60+ A/B experiments using statistical techniques and hypothesis testing, supporting feature launches and product optimizations
• Developed behavioral analytics and funnel optimization frameworks enabling product teams to independently assess feature impact
• Delivered 12% conversion uplift and 6% retention increase through experimentation and funnel optimization insights
• Mentored junior analysts on statistical modeling, domain understanding, analytical rigor, and PDLC alignment, improving team quality and delivery speed
• Designed standardized experimentation templates improving experiment design
• consistency and reducing time-to-insight.

Apr 2020 – Sep 2021 · 1 yr 5 mos

• Designed and delivered campaign performance analytics frameworks using Tableau, enabling evaluation of marketing effectiveness across key KPIs.
• Supported marketing teams with actionable insights on acquisition, conversion, and ROI, improving campaign measurement maturity.
• Standardized recurring reports and dashboards, reducing manual effort and improving turnaround time for insights.

Apr 2019 – Mar 2020 · 11 mos

• Led development and maintenance of BI dashboards and reporting solutions for cross-functional stakeholders.
• Ensured data accuracy, consistency and governance across reporting layers.
• Architected and implemented automated data marts consolidating multiple source systems, significantly improving data accessibility and analytical consistency across teams.

Jun 2017 – Mar 2019 · 1 yr 9 mos

• Developed SQL-based analytical queries across MySQL and Hive to support ad-hoc and recurring business analysis.
• Built and deployed Tableau reports and dashboards, enabling self-serve access to insights for business teams.
• Supported early-stage analytics infrastructure and reporting workflows