Jun 2018 – Sep 2022 · 4 yrs 3 mos · Mumbai

• Developed a full stack mobile-first responsive application and was part of the growth journey of the web application from 0 to 1.5 million MAU
• Frontend:
• Built Server Side Rendered pages for faster load times and better SEO
• Built a custom Content Management System allowing editors to seamlessly publish content
• Built custom AMP pages for faster page loads, better SEO, appearing in Google News and Google Discover
• Added Sitemaps and RSS feeds for better content discovery
• Added structured data and created a tool to test content for better SEO
• Integrated Google Tag Manager, Google Analytics and Moengage for product and user analytics
• Integrated Google ads via DFP and custom third party direct ads
• Built native login and integrated Social Logins using Passport
• Built custom Gamification elements on the frontend - user profile page and custom features allowing users to earn badges and experience for engaging with the website
• Optimized front end performance using Lazyload, code-splitting and image optimization
• Optimized Core Web Vitals resulting in near perfect Page Experience Score in Google search console
• Configure Cloudflare Caching for frontend assets to improve response times and performance
• Backend:
• Developed the overall backend architecture with Node.js, Express, MySQL, Sequelize(ORM), JWT, Redis
• Built various APIs to support the frontend features using a REST approach
• Proficient with Sequelize to write complex database queries
• Built secure user authentication APIs using JSON Web Tokens (JWT) and hashing user data
• Build backend caching layer for APIs using Redis to improve response times and performance
• Deployment:
• Owner for the CI/CD pipeline and responsible for all deployment to staging and production
• Containerised Frontend and Backend using Docker
• Configured and deployed Load Balancers to Manage scale and reduce downtime
• Implemented Nginx for reverse proxy and automatically generated ssl certificates using Docker

Oct 2015 – Jun 2018 · 2 yrs 8 mos · Mumbai

• Contributions:
• Revamped the entire application with new features and material design concepts
• Developed the salon listing and booking module and the salon partner app
• Worked on Google and AWS analytics to track user behavior
• Developed the beauty profile module that helped understand the users needs and led to better product recommendations
• Led the development effort for Beauty assistant chat-bot which is a guided chat to help users find the perfect product

Jan 2015 – Jun 2015 · 5 mos · Thane

• Part of the Product Engineering Group of Miles.
• Extensively worked in Visual Studio Dot Net Framework and developed several components.
• Worked on C#.NET MVC, SQL Server 2012, Microsoft Unit Testing Framework, Logging Framework.