Jan 2022 – Mar 2023 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Business owner managing end-to-end operations and P&L for Eatfit.in; own channel revenue grown 6x in 11 months; hired and leading a team of 6 for digital and performance marketing, customer support, merchandising, and business analysis
• Launched 10+ new channels of acquisition for the business and led partnerships and integrations with WhatsApp business, Bing Ads, Instagram, PhonePe, PayTm, micro-influencer campaigns, coupon on cart partnerships
• Set-up and led omnichannel customer success through 1500+ queries per week; strategised everyday merchandising plan for the platform - determined offers and performance marketing budgets to be run for different customer segments, cities, areas, and meal slots
• Developed BRDs and led product changes with tech. team to improve UX measures through increased user feedback collection
• Spearheaded two large PMOs for marketing initiatives - IPL 2022 and ICC World Cup 2022

Jul 2021 – Dec 2021 · 5 mos · Bangalore

• Managed a turnover of ~INR 2,500 million annually in personal care, household care and foods.
• Led a team of 160 salesmen, 10 territory sales officers & 10 distributors across 6 cities in North Karnataka
• Created micro-marketing plans for distribution and depth expansion of SKUs
• Led delivery time optimization efforts across the 10 distributors
• Designed performance improvement plans for distributors suffering due to the onset of e-commerce companies

May 2020 – Jul 2020 · 2 mos

• Brand Strategy for Unilever’s acquisition of GSK Nutraceuticals portfolio (Horlicks, Boost)
• Determined the right access pack (product and price) and product proposition to drive higher penetration of Health Food Drinks in the lowest socio-economic consumer class of India

Jul 2020 – Nov 2020 · 4 mos · Raleigh, North Carolina, United States

• Spring and Mulberry is a direct-to-consumer food start-up brand bringing health & wellness to the premium confectionery gifting market
• Distribution: Developed a distribution strategy beyond DTC e-commerce, building a go-to-market plan by prioritizing channels and analyzing the revenue impact and sales effort of various retail channels. Considered image versus volume driving priorities, learn the best ways to contact and present the brand to buyers, and analyzed whether a distributor or direct sales model is preferred.
• Product Development: Sourced a contract manufacturer for future product lines, leading
• initial stages of product development; advised on product assortment and launch strategy

Jan 2020 – May 2020 · 4 mos · New York City Metropolitan Area

• Selected in team to advise the biggest cola manufacturer on repositioning its zero-sugar drink in North America; conducted primary interviews, research and store intercepts to uncover insights that were then A/B tested with 3800 national cola drinkers; final recommendations made to the North America Beverages Marketing Head

Jun 2018 – Jul 2019 · 1 yr 1 mo

• As a Project Manager at Chairman's Office (now the Project Planning & Implementation Division) in Quality Council of India recommended systematic reforms to improve quality of public services to Central and State ministries; provided oversight and leadership in executing projects of National significance from planning to completion.
• The Chairman’s Office was conceived by its current Chairman, Mr. Adil Zainulbhai, former Chairman of McKinsey India and Prime Minister Modi's Private Sector Appointee.

Feb 2017 – May 2018 · 1 yr 3 mos

Jul 2015 – Jan 2017 · 1 yr 6 mos · Gurgaon, India

• Collaborated with BCG case teams to craft proposals for new engagements, develop new knowledge, and build proprietary assets
• Projects across Industrial Goods, Manufacturing, and Retail