Ruehie Jaiya Karri

Communications Manager

Nottingham, England, United Kingdom6 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in digital marketing and content strategy.
  • Proven track record in increasing engagement and applications.
  • Strong background in B2B marketing and communications.
Stackforce AI infers this person is a B2B marketing and communications specialist with a strong focus on content strategy and digital engagement.

Contact

Skills

Core Skills

Marketing StrategyCommunications StrategyProject ManagementFundraising Campaign ManagementContent MarketingDigital Marketing

Other Skills

B2B MarketingB2B Marketing StrategyBloggingBrand AwarenessBrand ManagementBrand PerformanceBusiness-to-Business (B2B)Cause MarketingCommunicationConsumer ResearchContent ManagementContent StrategyData AnalysisDatabase AdministrationDelegation

About

I recently graduated with a Distinction from the MSc Marketing programme at Nottingham University Business School, where I explored everything from digital strategy to branding and B2B marketing. Before that, I was blogger-in-chief at HackerEarth (a B2B SaaS company), where I dove deep into the world of tech recruitment—writing long-form, data-backed content on how companies can reduce bias and hire for skills. One of my favourite things about that role was bridging the gap between technical complexity and storytelling that resonates. A relatively unknown titbit about me—I am a developer turned full-time content writer! The coding life was not for me. I trusted my gut; and did a complete 180 career-wise. Four years and a half later, I'm happier than ever, churning out content like there's no tomorrow! Most recently, I worked as a Marketing and Communications Manager on a 3-month project with a non-profit in the EdTech sector. There, I led multi-channel digital campaigns, optimised PPC performance (bringing down CPA by 20%), and coordinated social media, email, and paid strategies to increase engagement and programme applications. I also worked closely with regional teams to ensure localised messaging aligned with national campaign goals. I have expertise in: 📌 Writing long-form, data-driven blog posts 📌 Leading end-to-end content strategy across web, email, and paid media and dip my toes in: 📌 Short, engaging, crisp copy for social media 📌 Newsletters and email marketing 📌 Ebooks and how-to guides You’ll also catch me tweeting writing tips, book recs, and my latest baking experiments at: ➡ @klutzgal And if you’d like to read more of my work: ➡ ruehie.medium.com

Experience

Uk youth

Communications Officer

Jun 2025Present · 9 mos · London Area, United Kingdom · Hybrid

National institute of teaching

Marketing and Communications Manager

Dec 2024Feb 2025 · 2 mos · Birmingham, England, United Kingdom · Hybrid

  • ◉ Developed and executed comprehensive marketing and communications strategy for teacher professional development programmes in an EdTech environment
  • ◉ Coordinated with external agencies to manage digital marketing campaigns and optimise Google Ads and PPC campaigns, resulting in a 20% reduction in cost-per-acquisition
  • ◉ Created and executed comprehensive digital marketing strategies, including SEO optimisation and paid advertising campaigns that improved website traffic by 28%
  • ◉ Developed and implemented multi-channel marketing campaigns that increased program applications by 25% and social media engagement by 30%
  • ◉ Utilised Microsoft Dynamics for segmented email campaigns, achieving 35% open rate and 22% click-through rate
  • ◉ Managed social media channels and created engaging content that aligned with organisational values and campaign objectives
  • ◉ Coordinated with regional teams across UK to ensure localised content strategies maintained unified brand voice
  • ◉ Supported global expansion initiatives through regionally tailored content strategies
Communications StrategyB2B Marketing StrategyPartnershipsContent ManagementRecruitment MarketingMarketing Strategy

Nottingham city of literature

Marketing Communications Assistant

Jul 2024Aug 2024 · 1 mo · Nottingham, England, United Kingdom · Hybrid

  • ◉ Created engaging content for various projects like International Youth Day, including blog posts and social media reels
  • ◉ Collaborated with team members to meet project deadlines and ensure consistent brand messaging
  • ◉ Supported event planning and execution as needed
Social Media MarketingDigital StrategyMarketing StrategyFictionContent MarketingCommunications Strategy+1

People of the streets

Funding Research and Marketing Intern

May 2024Jul 2024 · 2 mos · London Area, United Kingdom · Remote

  • ◉ Researched and mapped 25 local authorities and 50 funders according to their homelessness service offering
  • ◉ Created a database/CRM system from scratch on Airtable to centralise the storage of all details of local authorities and funders
  • ◉ Created clear audience-specific messaging, understanding the field’s evolving terminology and diplomacy
  • ◉ Contacted different stakeholders with pitch materials in order of priority to test their interest
  • ◉ Carried out grant writing and fundraising for 30 applications
  • ◉ Developed a complete newsletter system, including Zapier automation
  • ◉ Developed and proposed ideas for newsletter/social media content, multi-channel social growth strategy and content ideas
Social Media MarketingDatabase AdministrationFundraising Campaign ManagementContent ManagementGrant Writing

University of nottingham

2 roles

Student Consultant

Feb 2024Mar 2024 · 1 mo · Nottingham, England, United Kingdom

  • ◉ Collaborated as part of a small, multi-disciplinary group of students over 6 weeks in the spring term on an extracurricular project for the Nottingham Building Preservation Trust [NBPT], as part of the Nottingham Consultancy Challenge.
  • ◉ The Challenge simulates a consultancy experience for a group of students with a real-life business or charity to provide recommendations on increasing awareness and promotion through marketing activities for an event.
  • ◉ Our team was tasked with working on research, designing posters for email and social media [done by me], creating a strategy for LinkedIn, writing press releases, and providing improvements to the client's website.
  • ◉ Finally, I collaborated with my peers to deliver a presentation and a report to our client at the end of the programme.
Social Media MarketingResearch SkillsProject PlanningContent MarketingProject Management

International Student Ambassador

Dec 2023Nov 2024 · 11 mos · Nottingham, England, United Kingdom

Leadership DevelopmentCommunicationTeamwork

Hackerearth

Content and Communication Specialist

Feb 2021Jun 2023 · 2 yrs 4 mos

  • ◉ Managed all content and digital assets for the company blog. Handled B2B SaaS copywriting for the company's website
  • ◉ Optimised content considering SEO and Google Analytics. Proficient in proofreading/grammar checking/research/fact-checking
  • ◉ Implemented data-driven email marketing strategies that led to a 30% increase in open rates and a 25% increase in clickthrough rates in one year
  • ◉ Supported the development of a strategic reactivation campaign that led to a 10% increase in customer retention rate
  • ◉ Assisted with market research and analysis to write and collate the annual State Of Developer Recruitment 2021 report, resulting in a 35% increase in lead generation.
  • ◉ Increased web traffic and brand awareness through digital content marketing initiatives and social media marketing
  • ◉ Skilled in WordPress, HubSpot, Google Analytics, MS Office (Word, PowerPoint, Excel), Google Tools, HTML5, Java
WritingBloggingOnline MarketingWeb Content WritingSocial Media MarketingEditing+21

Recurr

Content Marketing Intern

Jun 2020Aug 2020 · 2 mos

  • ◉ Curate, research design, and write blog articles and press releases
  • ◉ Perform research & outreach
  • ◉ Develop email newsletter copy
  • ◉ Write website copy
  • ◉ Create effective, engaging graphics
  • ◉ Social media management
WritingBloggingWeb Content WritingSocial Media MarketingEditingCommunication+10

Tata consultancy services

2 roles

System Engineer

Promoted

Aug 2017Nov 2020 · 3 yrs 3 mos · Greater Bengaluru Area

  • ◉ Assisting the development manager with all aspects of software design and coding
  • ◉ Attending and contributing to company development meetings
  • ◉ Learning the codebase and improving your coding skills
  • ◉ Writing and maintaining code
  • ◉ Working on minor bug fixes
  • ◉ Monitoring the technical performance of internal systems
CommunicationHTML

Assistant System Engineer

Aug 2017Nov 2020 · 3 yrs 3 mos · Greater Bengaluru Area

CommunicationHTML

Education

University of Nottingham

MSc — Marketing

Sep 2023Sep 2024

GITAM Deemed University

Bachelor of Technology - BTech — Computer Software Engineering

Jun 2013May 2017

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