Jan 2024 – Feb 2024 · 1 mo · On-site

• Leading the Transformation of a legacy powerhouse to a new -age Food giant with a global footprint. Reporting to the Promoters and the Board in this transformation journey.

Oct 2021 – Jan 2024 · 2 yrs 3 mos

• Driving the digital transformation of India's fashion ecosystem across B2C , B2B and B2B2C models.
• Lead the marketing efforts for AJIO business to make it most loved brand amongst consumers.
• Built a scalable B2B2C model empowering 50,000+ small retailers.
• Built 60+ mass market fashion brands with a brand portfolio strategy for scale and distribution foray for Reliance retail
• Partnered with technology, product and data teams to lead the launch of digital apps and ML based recommendations platforms.
• Mentored emerging leaders and cross functional teams across marketing , sales and operations. Part of the Reliance Retail Leadership Academy

Apr 2019 – Sep 2021 · 2 yrs 5 mos

• Lead the marketing and alliances team for AJIO business, a Reliance Retail Ecommerce venture.

Feb 2018 – Apr 2019 · 1 yr 2 mos

• Spearheaded the Brand Britannia 100 yrs campaign media management efforts across mediums - one of the biggest campaigns ever by the Britannia till that point. Led the campaign creation and execution for the Iconic 'Britannia Khao World cup Jao' campaign for 2019 World cup as part of Brand Britannia team.
• Completely re-hauled the Britannia gifting portfolio by making it consumer centric and introducing multiple new pack formats to turn-around a business in multiple year decline.
• Responsible for the Multiple new launches and innovations pipeline for Britannia's foray into chocolate innovations and premium cream business. Launched new chocolate formats like Treat Stars, Treat Burst , relaunched Pure Magic through portfolio unification with multiple innovations and Scale up Britannia Bourbon by re-invigorating the core with successful brand revamp.

Jul 2016 – Jan 2018 · 1 yr 6 mos

• Manage the full portfolio of core Good Day , the largest brand in the Britannia stable.

Feb 2015 – Jun 2016 · 1 yr 4 mos

• Product Mgr for Good day - largest brand of Britannia

Jun 2013 – Jan 2015 · 1 yr 7 mos

• Product Mgr for Britannia Tiger

May 2012 – May 2013 · 1 yr

• Worked as ASM for various pilot sales projects apart from turning around Bangalore metro from de-growth to 21% year on year growth .Held and expanded market leadership in an intensely competitive market scenario. Integrated dairy and bakery business in Bangalore & karnataka. Rolled out CRS system & streamline billing & improved distributor ROI by 2% points.
• Implemented best in class coverage projects working with AT Kerney and External agencies to implement geo-tagging based outlet expansion and route re-engineering programme. Rolled out split routes and route to market.
• Being in head office location as ASM for Britannia , partnered for multiple pilots with trade marketing team like trade spends management ( efficiency & Input -output equations ) to design effective spends programme , Ideal delivery system (visited across company distributors to map distributor spends on all heads & designed most effective SOP) , piloted ZDI & shared salesman models with distributors and regional connect for key brand GTMs.

Jan 2011 – Apr 2012 · 1 yr 3 mos

• Adjusted "Role Model" ASM for the year for Britannia Industries Ltd. One amongst top 2 in entire ASM team.
• Key achievements included : Increased rural coverage district wise through hub & spoke model and direct distribution through van coverage to gain ND of 2% points. Handling large team of 9 TSIs 3 SOs and 35 PSMs to drive business volumes , NSV and profitability.
• Executing new launch of Britannia Cookies to gain 3% point MS in the 2nd month of launch

May 2009 – Feb 2011 · 1 yr 9 mos · Noida Area, India

• My Responsibilities included Institutional Sales & dealer yearly sales & collection. Branch management and Key Account Management with global retailers like Adidas, Puma etc.

Apr 2009 – Jun 2009 · 2 mos

• Volunteer involved with developing and implementing online positioning and communication strategy for India and Sri Lanka sites of Ashoka Foundation.

May 2008 – Jun 2008 · 1 mo

• Market development by increasing brand visibility & distribution of Non Woven Business (Scotch Brite) in the North region

Aug 2005 – Jun 2007 · 1 yr 10 mos

Jan 2005 – Dec 2023 · 18 yrs 11 mos · Bengaluru, Karnataka, India

• Board member of privately owned financial inclusion business focused on consumer finance, innovative financial products, one of the 1st integrated financial products distribution houses..