Peter Orbán

CEO

New York City, New York, United States35 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 30 years of technology transformation experience.
  • Expert in aligning AI investments with business outcomes.
  • Pioneered early conversational AI interfaces.
Stackforce AI infers this person is a B2B SaaS expert specializing in AI and digital transformation for enterprise clients.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Enterprise StrategyDigital TransformationGo-to-market Strategy

Other Skills

AI AgentsAdvertisingAnalyticsArtificial Intelligence for BusinessAugmented Reality (AR)BlockchainBrand ArchitectureBrand DevelopmentBrand ManagementBusiness StrategyCross-functional Team LeadershipCustomer InsightDigital MarketingDigital MediaDigital Strategy

About

I've spent several technology waves doing the same thing: bringing transformative technology into Fortune 500 enterprises and making it work. The technology changes - advertising in post-communist Hungary, digital marketing, e-commerce, mobile & social, distributed ledger, AR/VR, and now AI - but the core challenge remains constant. It's never really about the technology. It's about translating technical capability into business value, and navigating the organizational, process, and human challenges that determine whether technology investments succeed or become expensive experiments. As part of Lenovo's Enterprise AI team, I work with Global 2000 companies on AI infrastructure strategy and deployment. Before that, I led their North American AR/VR Global Accounts, building go-to-market from incubation to commercial launch. MY PATH TO AI (LONGER THAN IT LOOKS): The thread connecting my work goes back further than my current role suggests: → 2015: Co-founded ClipDis - one of ~40 initial Facebook Messenger platform partners (TechCrunch). Building conversational AI interfaces before "chatbot" was mainstream. → 2016: Led US expansion for ARQVR - real-time VR visualization platform. Early spatial computing experience. → 2017: Led commercialization at Augmate (Gartner Cool Vendor) - first IoT device management platform using distributed ledger technology. GPU-intensive distributed computing that presaged today's AI infrastructure. → 2019-2024: Industrial wearables and spatial computing -AI at the edge, computer vision, real-time processing. → 2024: Enterprise AI infrastructure directly - GPU compute, LLM deployment, MLOps. WHAT I'VE LEARNED ACROSS 30 YEARS OF TECHNOLOGY TRANSFORMATION: → Enterprise AI success is maybe 20% technology and 80% everything else - change management, process redesign, organizational alignment, executive buy-in → The companies that win are the ones that connect their AI investments to real business outcomes—not just run pilots → Operator experience matters. I've been a CEO three times, a co-founder twice, and run P&Ls across three continents. That perspective shapes how I think about transformation. I write about enterprise AI transformation, the gap between AI hype and reality, and what it actually takes to make emerging technology work in complex organizations. Always happy to connect with others thinking about these challenges.

Experience

Lenovo

2 roles

Enterprise AI Strategist

Promoted

Jan 2025Present · 1 yr 2 mos · New York City Metropolitan Area

  • Leading enterprise AI business development for North America, working with Global 2000 clients to architect and deploy AI infrastructure solutions.
  • FOCUS AREAS:
  • AI infrastructure strategy: GPU compute, LLM deployment, hybrid cloud architecture
  • Business case development and ROI frameworks for enterprise AI initiatives
  • Technical and executive stakeholder alignment
  • Go-to-market strategy for enterprise AI solutions
  • Working with C-suite executives and IT leadership across financial services, healthcare, manufacturing, and energy sectors—helping organizations navigate the journey from AI experimentation to production deployment.
  • Collaborating cross-functionally with product, engineering, and partner teams to shape enterprise AI roadmap and solution development.
  • Perspective I bring to this work: After 30 years of bringing transformative technology into enterprises, I've learned that the technology is rarely the hard part. The hard part is connecting technical capability to business outcomes, and navigating the organizational change required to capture value.
Digital TransformationArtificial Intelligence (AI)Go-to-Market StrategyArtificial Intelligence for BusinessEnterprise Strategy

NA Global Accounts Lead, Commercial XR & Spatial Computing

Jan 2021Jan 2024 · 3 yrs · New York City Metropolitan Area · Remote

  • Built and led North America enterprise AR/VR business for Fortune 500 accounts—from incubation to commercial launch.
  • WHAT I BUILT:
  • First-ever North American Enterprise XR & Spatial Computing sales framework and go-to-market motion
  • AR/VR ISV partner program: partnership strategy, technical vetting, account planning
  • Solution frameworks for enterprise spatial computing deployment
  • Customer education and evaluation frameworks for emerging technology
  • SELECTED ACCOUNTS:
  • JP Morgan Chase, Citi, Fiserv | J&J, Pfizer, Merck, Regeneron | Chevron, ExxonMobil, Halliburton, Baker Hughes | GM, Hyundai, Honeywell, Bombardier | Walmart, Target | BCG, EY, TCS
  • This role reinforced a lesson I've learned repeatedly: enterprise technology adoption is about solving business problems, not selling products. The consultative approach I developed here directly informs my thinking about AI transformation today.
Digital TransformationArtificial Intelligence (AI)Go-to-Market StrategyArtificial Intelligence for BusinessEnterprise Strategy

Realwear, inc.

Strategic Solutions Development Director

Jan 2019Jan 2021 · 2 yrs · Vancouver, Washington, United States · Remote

  • Recruited by the CEO to lead the execution of the largest contract in company history—$12M deploying industrial wearables across global markets.
  • KEY ACHIEVEMENTS:
  • Designed go-to-market for industrial AR across Smart Cities, Mining, Transportation, Power Generation, Aviation, Construction, and Oil & Gas
  • Led EMEA ISV Partner Program: increased partner qualification throughput by 50%, reduced onboarding time by 20-50%
  • Established sales and channel practices across Central Asia, Russia, India, Middle East, China, and Northern Europe
  • Worked with a Finland-based IoT systems integrator to design and deploy use cases across multiple verticals. This experience taught me how industrial transformation actually happens at the operational level—insights that directly apply to enterprise AI deployment.
Digital TransformationGo-to-Market StrategyEnterprise Strategy

Augmate (gartner cool vendor 2017)

Chief Commercial Officer

Jan 2017Jan 2019 · 2 yrs · New York City Metropolitan Area · On-site

  • Led commercial strategy for a pioneer in wearable device management—recognized by Gartner as a Cool Vendor in 2017.
  • THE TRANSFORMATION:
  • Built pipeline from zero to $2.3M while fundamentally reshaping the company's market position. Created the product vision that expanded the platform from AR-only wearable management into full Industrial IoT - launching the first IoT device management platform using distributed ledger technology (IOTA Tangle).
  • WHY THIS MATTERS FOR AI:
  • The distributed ledger work is GPU-intensive, utilizing the same infrastructure challenges enterprises face when deploying AI today. We were solving for secure, scalable device connectivity across millions of endpoints. The technical and go-to-market lessons translate directly.
  • KEY ACHIEVEMENTS:
  • Co-authored whitepaper enabling successful $12.5M ICO—funding expansion into IIoT with blockchain-agnostic architecture
  • Established industry-first partnerships: Google, HTC, Epson, RealWear, Vuzix, Pico, ThirdEye
  • Built and led sales organization; recruited engineering and customer support teams
  • Delivered "Wearable First, Mobile Friendly" positioning across industry events
  • Early lesson in how platform technology creates ecosystem value—directly relevant to today's AI infrastructure landscape.
Digital TransformationArtificial Intelligence (AI)Go-to-Market StrategyEnterprise Strategy

Arqvr

Head of North Americas/Co-FounderUS Market Lead

Jan 2016Jan 2017 · 1 yr · New York City Metropolitan Area · Remote

  • Led US expansion for Barcelona-based VR visualization platform for architecture, engineering, and construction.
  • Established first operations outside home market on limited budget. Landed Kevin Kennon Architects (World Trade Center competition finalist) as anchor client. Identified and engaged venture investors to support scaling.
  • Early experience with real-time 3D visualization and spatial computing—technologies now converging with AI for industrial applications.
Digital TransformationGo-to-Market Strategy

Clipdis

Co-Founder & North America Lead

Jan 2015Jan 2016 · 1 yr · New York City Metropolitan Area · On-site

  • Co-founded and led US expansion for video messaging platform that transformed text into video mashups.
  • THE AI CONNECTION:
  • Selected as one of approximately 40 initial Facebook Messenger platform partners at F8 2015 (TechCrunch). We were building conversational AI interfaces - encompassing natural language processing, automated messaging, and chatbots - before the term "chatbot" entered the mainstream lexicon.
  • This early work with conversational interfaces presaged today's LLM-powered AI. The challenge was the same: how do you create automated interactions that feel natural and deliver value?
  • KEY ACHIEVEMENTS:
  • Achieved Tier 1 partner status with Facebook Messenger—one of ~40 initial launch partners
  • Grew to 7M+ downloads, 25K+ MAU in 6 months
  • Developed first-ever video chatbot for Kik's bot platform—beat Facebook's own bot platform to market
  • Featured in TechCrunch, Adweek, Engadget, Forbes
  • Top-rated bot in Kik's Bot Shop
  • The chatbot experience taught me that AI interfaces succeed when they solve real user problems—not when they showcase technology. That insight drives how I approach enterprise AI today.
Digital TransformationArtificial Intelligence (AI)Go-to-Market Strategy

Advertising research foundation

EVP, Innovation & Research - Mobile & Social

Jan 2012Jan 2015 · 3 yrs · New York City Metropolitan Area · On-site

  • Established Mobile & Social consulting practice for leading industry think tank with 400+ Fortune 500 member companies.
  • INNOVATION PROJECTS:
  • "Discovering the Value of Earned Audience" (with Twitter & Fox)
  • "Improving In-App Ad Performance Through Mobile Native Targeting" (with Unilever, Flurry & Research Now)
  • First retail research project using Google Glass Explorer Edition
  • Consulted F500 members on digital marketing effectiveness, technology adoption, and measurement optimization.
  • This role crystallized my approach: helping large enterprises understand and adopt emerging technology through rigorous analysis and practical frameworks.
Go-to-Market StrategyEnterprise Strategy

Secret sauce partners, inc.

CEO, Co-Founder

Jan 2008Jan 2011 · 3 yrs · San Francisco Bay Area · Hybrid

  • Co-founded data-driven e-commerce SaaS platform—now serving 1,400+ brands and 1M+ shoppers globally.
  • FOUNDER JOURNEY:
  • Raised €3.8M venture funding
  • Established global operations: US sales, European engineering
  • Drove revenue from zero to $5M+ in 18 months
  • Led product discovery through product-market fit and beyond
  • CLIENTS: Bloomingdale's, Saks, Nordstrom, Land's End, Gilt
  • Started as an Entrepreneur-in-Residence at the VC fund that later invested. Built research tools and processes to identify and validate opportunities across multiple product categories.
  • My startup years taught me what it takes to build something from nothing—and why that operator perspective matters when thinking about enterprise transformation.
Digital TransformationGo-to-Market StrategyEnterprise Strategy

Magyar telekom

Director of Innovation and Corporate Development

Jan 2007Jan 2008 · 1 yr · Hungary · On-site

  • Built data-driven innovation capacity for telecom operator, creating multi-million dollar product pipeline in Financial Services, Healthcare, Media, and Market Research.
  • Hired and trained an innovation team in a highly matrixed organization—many team members were promoted within 18 months.
  • Established corporate innovation process and governance. Learned how to drive change through influence rather than authority in complex organizations.
Digital TransformationGo-to-Market StrategyEnterprise Strategy

Wpp

Global Executive - Multiple CEO & SVP Roles at Young & Rubicam, Wunderman, Dentsu/Y&R

Jan 1993Jan 2007 · 14 yrs · New York, London, Copenhagen, Singapore, Hong Kong, Budapest · On-site

  • 14-year career across the world's largest communications conglomerate, earning a reputation as the "fixer" deployed to turn around or launch operations globally.
  • LEADERSHIP ROLES:
  • SVP, Y&R New York (2005-2007)
  • Led Philip Morris integrated communications. Drove $2M bottom-line impact by applying Six Sigma to new product development.
  • Managing Partner, Wunderman London (2004-2005)
  • Led pan-European digital and CRM for Ford of Europe—all passenger and commercial vehicles.
  • CEO, Young & Rubicam Copenhagen (2003)
  • Crisis-managed business in tailspin. Stabilized clients and staff, executed successful acquisition of local market leader.
  • Senior Partner, Dentsu Y&R Asia Pacific (2001-2003)
  • Led Colgate-Palmolive across 10+ Asian markets. Grew margin from 8% to 25%. Reorganized operations from Singapore to Hong Kong.
  • Global Account Leader, Y&R New York (1998-2001)
  • Led a global, multi-disciplinary, +$100m packaged goods account
  • CEO, Young & Rubicam Budapest (1994-1998)
  • Turned around the agency from #9 to #2 market position. Grew staff from 26 to 102, revenue by 1000%. Won Bronze Cannes Lion in Media Innovation.
  • These years taught me how to lead transformation across cultures, navigate complex stakeholder landscapes, and deliver results in high-pressure environments.
Go-to-Market StrategyEnterprise Strategy

Mccann erickson

Client Services Director

Jan 1989Jan 1993 · 4 yrs · Hungary · On-site

  • Joined as employee #5 in the first Western advertising agency in Hungary, before the fall of the communist system.
  • Built a 35-person account management function from scratch. Led market-entry campaigns for Coca-Cola, Nestlé, General Motors, L'Oréal, Johnson & Johnson, Gillette.
  • This is where it started: bringing completely unfamiliar Western business practices to a market that had never seen them. The pattern of my career was set here—translating transformative concepts across cultural and organizational barriers.
Go-to-Market Strategy

Education

Massachusetts Institute of Technology

Internet of Things: Business Implications and Opportunities

Jan 2018Jan 2018

INSEAD

Blue Ocean Strategy

Jan 2007Jan 2007

Stanford University

Certificate — Computer Science

Jan 2012Jan 2012

Corvinus University of Budapest

MSc — Marketing

Jan 1988Jan 1990

Corvinus University of Budapest

Master's degree — Economics

Jan 1981Jan 1986

Fazekas Mihály Fővárosi Gyakorló Általános Iskola és Gimnázium

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