Apr 2022 – Dec 2022 · 8 mos · Bengaluru, Karnataka, India

• Led the core shopping experience and content mandate across non-discretionary categories such as Lifestyle, Electronics and General Merchandise.
• Drove the Product vision and 0-1 roadmapping for consumer front end products:
• a. Re-imagining the core shopping experience: Home page, Category/Vertical Experiences, Product Pages, Cart
• b. Launching an industry-first engagement led shopping module: Personalised Content destination for SME retailers in India
• Key areas:
• Led a team of 20 to drive the core experience vision and strategy across multiple categories: identifying key needle movers basis user insights, building trust levers on the app, launching buyer toolkits (segmented navigation, vertical landing pages, content destination, content markers/badges)
• Spearheaded the ML backed personalisation charter by collaborating with cross-functional teams
• Established unique content modules to improve app engagement, trust and education (videos, posts, quizzes, polls, buying guides, UGC content- testimonials)

Mar 2021 – Apr 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Led the core shopping experience and content mandate for the Lifestyle category in Udaan.

Jul 2020 – Mar 2021 · 8 mos

• Conceptualised the product vision and roadmap for key customer acquisition and engagement products, collaborating with business, marketing, engineering, design and data science partners:
• Myntra Studio content publishing platform (front-end for content publishers)
• M-Creators - content creator platform, and incentive models for creators/influencers
• M-Affiliates - an integrated affiliate program for publishers, referrals and influencers to drive acquisitions

Jun 2019 – Jul 2020 · 1 yr 1 mo

• Led the content publishing and social team to launch industry-first content IPs, build product UI wireframes, establish a content creator ecosystem, and implement effective content calendars/ experiments to drive user engagement, repeat, and brand salience.
• Key Highlights:
• Launched Myntra Studio (one of India's largest fashion influencer engagement programs by commerce co.) - building out the original content to commerce play
• Launched Myntra Fashion Superstar – world’s first fashion digital reality show- improving app engagement, TOM and Top2Recall
• Spearheaded the inspiration led shopping module by setting up the influencer ecosystem and social media strategy

Jun 2018 – Jun 2019 · 1 yr

• Led growth strategies to build user engagement for LA business; key toolkits built: Video formats of E-promoters, Service Trust markers, engaging RPDs, Buying Guides
• E-Promoter Videos: Established a content product by leveraging a network of content partners across the media and influencer ecosystem
• Set up experimentative models for new features (interactive product finders, chatbots, conversational filters, etc)

May 2016 – Jun 2018 · 2 yrs 1 mo

• Being a part of the growth team is all about innovating and improving products, features and services to enhance customer experience, manage partner/vendor relations and grow the commercial success of categories.
• As the Head of Experience, Content & Catalog Charter, I'm responsible for building value propositions (from ideation to execution) for the Large BU in Flipkart.
• Driving this end to end, requires me to lead the following key tasks:
• Managing 360 product & content models for the Large category within Flipkart, including: GTM strategy, new product launches, portfolio marketing strategy and execution, positioning, messaging, competitive research, and internal communications (Fk stories)
• Drive growth by analyzing consumer behavior on Flipkart, and design the pre-purchase experience (end-to-end) for Large buyers
• Set up new teams, innovate catalog/content processes and design new guidelines for brands to enable faster ETAs and maintain high quality on catalog metrics
• Developing impactful product marketing strategies (pan India) that easily translate to regional channel marketing teams
• Hypothesis testing through market research and develop go-to-market strategies for products
• Formulate 'Perfect Buy' value proposition for Large Appliances, communicating new USPs
• Creating the right tools and content per channel through focused AB testing
• Actively monitoring commercial performance per segment / channel / geography
• Prepare, implement and lead (commercial) projects within a given commercial scope

Nov 2013 – Nov 2014 · 1 yr · Mumbai Area, India

Sep 2011 – Aug 2012 · 11 mos · Mumbai Area, India

• Managed premium accounts and plannned business growth through advertising sales and online media selling.
• Details:
• Managed, trained and mentored a team of 3 Account Managers.
• Fully managed Media.net’s top revenue generating publishers
• Instrumental in maintaining the company’s monthly revenue targets
• Analysed publisher data, spotted inconsistencies and formulated strategies to overcome them
• Fully managed majority of Media.net’s upstream partners
• Coordinating internally between Design, Optimization and Engineering teams and help implement changes to drive up revenue.

May 2011 – Sep 2011 · 4 mos · Mumbai Area, India

• Managed strategic partnerships and new marketing strategies to enhance lead generation.
• Details:
• Identify, approach and close business opportunities in US, UK and CA for the company
• Handling operational and account management requests of the end publishers
• Gained expert knowledge on the CRM (Customer Relationship Management) tools
• Create, build and maintain high net worth clients and generated significant revenues directly for the organization
• Gained expert knowledge about the online and the PPC industry
• Exploring new business opportunities with Media.net’s existing publisher base

Jan 2011 – Jan 2013 · 2 yrs · Mumbai Area, India

• A first of its kind curriculum that integrates the process of film making and academics to develop ‘Camera Confidence’ among school students.
• Concept: The increasing pace of technology growth and the omnipresence of the Media industry have both positive and negative influence on budding minds. While many shape their ambitions and interest at this stage of life, ‘The Big Picture’ attempts to demystify the ‘pure glamour’ quotient of the media world and bring the students face to face with the realities of ‘FILMING AND PRODUCTION’. Film making is an integral part of many industries today like Event Management, Advertising, Entertainment, Corporate Communications and Meetings, Corporate Presentation Journalism, and even the Education System. This course develops camera confidence and gives them an understanding of their interests and aptitudes, ensuring that they make a suitable career choice in years to come.