Shivaraja TS

Product Manager

Bengaluru, Karnataka, India8 yrs 9 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

8+ years of experience in AI/ML solutions.
Expert in end-to-end product development.
Proven ability in designing robust ML pipelines.

Stackforce AI infers this person is a Data Science and Engineering expert in the Consumer Goods sector.

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Skills

Core Skills

Data & AiMlopsRevenue Growth ManagementProject Management

Other Skills

AWS SageMakerAd Hoc AnalysisAgile MethodologiesAmazon S3Business AnalysisBusiness ReviewsClient Relationship StrengtheningCommunicationComputer VisionContinuous Integration and Continuous Delivery (CI/CD)Creative Problem SolvingData AnalysisData Build Tool (DBT)Data ExtractionData Governance

About

Lead Data Scientist,Data Engineer & ML Engineer with 8+ years of experience delivering scalable AI/ML solutions in the Consumer Goods & Services (CG&S) industry. I’ve worked closely with clients across FMCG, Food & Beverage, Alcoholic Beverages, Personal Care, Household, and Skin Care sectors—transforming complex marketing and operations data into actionable insights. Specialized in end-to-end product development for Marketing Mix Modeling (MMM) and Revenue Growth Management (RGM) solutions. Proven ability to design and deploy robust machine learning pipelines using Databricks, across cloud platforms like Azure, AWS, and GCP. My expertise spans multi-channel data integration from sources such as Nielsen, IRI, Circana, SAP, E2Open, StayInFront, and Uberfreight. I build interactive data products using Streamlit, integrate external APIs, and drive insights through cloud-native apps. On the data engineering side, I work extensively with SQL (Postgres, MySQL, MS SQL Server), Snowflake, BigQuery, and DBT to architect reliable data foundations. I deliver in fast-paced Agile environments using Azure DevOps and JIRA for streamlined collaboration. Always curious and solution-oriented, I thrive at the intersection of data science, engineering, and business.

Experience

8 yrs 9 mos

Total Experience

4 yrs 4 mos

Average Tenure

8 yrs 5 mos

Current Experience

Accenture

6 roles

Ind & Func AI Decision Science Manager

Promoted

Dec 2023 – Present · 2 yrs 5 mos

Project DeliveryRevenue Growth ManagementData & AISnowflakeAWS SageMakerData Pipelines+4

Data Scientist Associate Manager

May 2022 – Nov 2023 · 1 yr 6 mos

Revenue Growth ManagementEnergy SavingProduct DevelopmentJiraGoogle BigQueryContinuous Integration and Continuous Delivery (CI/CD)+2

Project Manager (Formerly BRIDGEI2I)

Apr 2021 – Apr 2022 · 1 yr

1.Executive Daily Briefing - Working with Executives and business managers to help them with the real time view into their organization performance and allow them to take actions within the mobile App
2. Automation of Marketing Analytics Workstream - Working with Data Science Manager's to help them to automate and optimize the process flow for the ML algorithms scripts which used in the multiple analytics framework (dashboard) and also helping them to convert the algorithm which written in R to Python

Senior Analytics Consultant (Formerly BRIDGEI2I)

Oct 2019 – Mar 2021 · 1 yr 5 mos

1. Commercial Integrated Optimizer - The project involves building an optimal price architecture to maximize the brewer’s revenue and a recommendation for the optimal allocation of the media budget for various countries using simulation algorithm
2.Integrated Business Plan - Working with Global Insights and Business Strategy Teams to develop a single volume forecast data platform that will serve as the single source of information to be leveraged for customer planning, business and financial planning.

Analytics Consultant (Formerly BRIDGEI2I)

Promoted

Oct 2018 – Sep 2019 · 11 mos

1.Agent Performance Analytics (NLP) - Analyse various traits of call centre agents using Natural Language Processing techniques and score the agent's performance. Perform sentiment analysis and topic modelling to arrive at actionable insights
2.Market Mix Modelling Automation - Automate the process of market mix modelling end-to-end (from data collection to viewing insights) using an interactive diagnostic dashboard in python to reduce human effort by 80%

Business Analyst ( Formerly BRIDGEI2I)

Jul 2017 – Sep 2018 · 1 yr 2 mos

1.Exploratory Data Analysis – Using the point of sales (POS) data of one of the largest food chains in the US, customer preferences on different days of the week were analysed to classify items based on menu descriptions. Random forest models were used to classify items and to arrive at multiple sales recommendations.
2.Marketing Mix modelling for a FMCG giant by automating the entire process starting from the data pre-processing, modelling to post-modelling result summarization.
Developed the models across two regions for various brands to obtain ROIs for various marketing channels such as TV, Facebook etc using Point of sale and Media data
3.For reporting purposes, created Model review file with the Base, Trade and Media spend share across years with CPM, effectiveness and ROI which served as an input to the business user for their marketing budget optimization exercise

Bridgei2i analytics solutions

Intern

Jan 2017 – May 2017 · 4 mos · Bengaluru, Karnataka, India

Development of Real Estate marketing analytics platform (RMAP) is a real estate application with respect to property speculation, arranging, and improvement of the Construction firm. RMAP offers an analytics solution for its builders on the Construction Market and Builders are on the single self-service platform which enables smooth communication between them.