Chris Marino

CEO

New York, New York, United States11 yrs 9 mos experience
Highly Stable

Key Highlights

  • 13+ years in digital marketing transformations.
  • Recognized by Adweek and Business Insider.
  • Expert in driving revenue growth through marketing.
Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and digital transformation.

Contact

Skills

Core Skills

Performance MarketingMedia Strategy

Other Skills

AdvertisingAnalyticsB2B MarketingB2C MarketingBrand DevelopmentBrand ManagementBusiness DevelopmentConsumer SubscriptionsContent StrategyContract NegotiationCreative StrategyCredit CardsCustomer AcquisitionDemand GenerationDigital Marketing

About

13+ years of experience leading B2C and B2B digital marketing transformations at Fortune 100 companies. At the core, I am a purpose driven growth executive that puts the customer at the center of everything I do. I’m committed to inspiring teams through a forward focused vision while helping them realize their potential through coaching. I believe in the intersection of media, technology, analytics and creative. This philosophy has helped drive short and long term revenue growth positioning marketing as a key driver of business performance. Outside of my day to day, I’m committed to advancing the future of the marketing industry through my involvement on the advisory boards of the S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management at Syracuse University. I am honored to have been recognized by Adweek as one of 50 executives transforming media, marketing and technology, Business Insider as a rising star of brand marketing and Brand Innovators as a 40 Under 40.

Experience

Google

Head of Agency, Google Customer Solutions

Nov 2023Present · 2 yrs 4 mos · New York, New York, United States

  • Overseeing a team responsible for growing an $Xb portfolio across the East Coast. Partnering with C-Level media agency executives to drive digital transformation at scale.

Bloomberg news

2 roles

Global Head of Media & Marketing Technology

Feb 2023Nov 2023 · 9 mos · New York, NY, United States

  • Promoted in recognition of the expansion of my responsibilities over the last two years. My team oversaw full-funnel media, content marketing and marketing technology to drive audience and revenue growth across the consumer subscriptions, events and streaming businesses globally. Delivered double digit revenue growth and grew digital subscriber base to over 502k.

Global Head of Performance Marketing & Media

Feb 2021Feb 2023 · 2 yrs · New York, NY, United States

  • Led a global team responsible for full-funnel media, content marketing and marketing technology. Delivered double digit audience and revenue growth for our consumer subscriptions business growing from 250k subscribers to over 470k. Built best in class paid media, martech and content marketing functions from the ground up to drive sustainable revenue growth.
Paid Media AdvertisingGrowth MarketingAnalyticsMarketing TechnologyLeadershipPerformance Marketing+1

American express

7 roles

Director, U.S. Digital Media Acquisition

May 2018Nov 2020 · 2 yrs 6 mos

  • Built, coached and developed a team with a multi-million dollar media budget, responsible for converting small to mid-sized business decision makers on card and lending solutions across digital channels. Increased media efficiency by 86% while growing new accounts +12%, billed business acquired +10% and revenue +9%. Spearheaded efforts to future proof the business through attribution, measurement and testing into emerging media channels.

Director, Global Social Media Strategy

Promoted

Jan 2017May 2018 · 1 yr 4 mos

  • Transformed social media strategy for Global Commercial Services, the division dedicated to serving businesses, accounting for over 40% of worldwide billed business.

Chief of Staff, Global Marketing

Promoted

Oct 2014Jan 2017 · 2 yrs 3 mos

  • Reported to the Head of Global Marketing with accountability for customer acquisition, brand and loyalty marketing across all corporate channels. Led strategic planning and operations for an organization with 275 employees spanning across the Americas, EMEA and APAC.

Analyst, Global Business Solutions & Analytics

Promoted

Feb 2014Oct 2014 · 8 mos

  • Developed and implemented management analytics to provide insights that enabled business growth for a $3.6B portfolio.
  • 2014 GCP Internship Program Coordinator: Coordinated events with senior leadership and identified opportunities to enhance the internship experience.
  • 2014 Employee Engagement Team: Led engagement initiatives related to career development and team building.

Analyst, Global Value Proposition & Awareness

Aug 2013Feb 2014 · 6 mos

  • Identified differentiated value drivers and developed external messaging to support the global value proposition.

Summer Analyst

Jun 2012Aug 2012 · 2 mos · New York, NY, United States

  • Analyzed macroeconomic trends to provide recommendations on internal investment optimization.

Summer Analyst

Jun 2011Aug 2011 · 2 mos · New York, NY, United States

  • Conducted an analysis of all sales lead generation sources and provided recommendations that led to a 25% cost reduction.

Education

Cornell Johnson Graduate School of Management

Master of Business Administration - MBA

Jan 2018Jan 2020

Syracuse University - Martin J. Whitman School of Management

B.S. — Management & Marketing

Jan 2009Jan 2013

Monsignor McClancy Memorial High School

Jan 2005Jan 2009

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