Vivek Cherukuri

Associate Partner

Bengaluru, Karnataka, India10 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over a decade of experience in growth and marketing.
  • Expert in user acquisition and retention strategies.
  • Proven track record in driving measurable marketing results.
Stackforce AI infers this person is a Growth Marketing Expert in the Gaming and Fintech industries.

Contact

Skills

Core Skills

Growth StrategiesMarketing StrategyDigital StrategyCustomer AcquisitionMarketing LeadershipTeam Management

Other Skills

Brand BuildingBrand ManagementBudget ManagementConsumer BehaviorCustomer MarketingCustomer ResearchCustomer RetentionManagementMarket ResearchMedia BuyingMedia StrategyMobile AdvertisingPerformance MarketingPnL ManagementPublic Relations

About

As Director of Growth & Marketing at Pocket FM, I focus on user acquisition, retention, and brand building to drive growth and engagement. My efforts are aligned with creating impactful marketing strategies and delivering measurable results in a competitive space. With over a decade of experience, I have contributed to growth initiatives across industries, including my recent role at Gameskraft, where I supported marketing, growth, and acquisition strategies for flagship brands. My expertise spans CRM, retention, reactivation, and full-funnel strategies to empower sustainable business outcomes.

Experience

Gameskraft

3 roles

Director - Marketing (Rummy)

Promoted

Apr 2025Oct 2025 · 6 mos · On-site

Growth StrategiesRevenue & Profit GrowthMarketing StrategyBrand ManagementCustomer AcquisitionPnL Management

AD - Marketing Acquisition and Growth (RummyCulture & RummyTime)

May 2024May 2025 · 1 yr · On-site

  • Additional responsibility of RummyCulture growth charter
  • Owning Growth, P&L and Acquisition charter for Rummy Division in Gameskraft
Consumer BehaviorCustomer ResearchMarketing StrategyDigital StrategyMarketing LeadershipPnL Management

Associate Director - Growth and Marketing (RummyTime)

May 2022Apr 2024 · 1 yr 11 mos · On-site

Customer AcquisitionGrowth StrategiesMarketing LeadershipTeam Management

Growthx

GrowthX Fellow

Mar 2022May 2022 · 2 mos

Customer ResearchMarket ResearchManagement

Razorpay

2 roles

Head of Marketing

Promoted

Apr 2021May 2022 · 1 yr 1 mo

Consumer BehaviorMedia BuyingBudget ManagementMedia StrategyDigital StrategyTeam Management+8

Manager Performance Marketing

Nov 2020Mar 2021 · 4 mos

Media BuyingDigital StrategyTeam ManagementCustomer AcquisitionManagement

Clarisights

Lead - Customer Success

Oct 2019Oct 2020 · 1 yr · Bengaluru Area, India

Team ManagementMarket ResearchCustomer Acquisition

Homelane

Head of Performance

Apr 2019Oct 2019 · 6 mos · Bengaluru Area, India

Team ManagementCustomer Acquisition

Livspace.com

Manager - Digital Marketing & Growth

May 2018Apr 2019 · 11 mos · Bengaluru, Karnataka, India

Digital StrategyCustomer Acquisition

Merkle sokrati

Senior Business Analyst

Jun 2017May 2018 · 11 mos · Pune Area, India

Digital StrategyTeam ManagementCustomer Acquisition

Infocepts

2 roles

Sr. Marketing Executive

Apr 2016May 2017 · 1 yr 1 mo · Nagpur Area, India

Marketing Executive

May 2015Mar 2016 · 10 mos · Nagpur Area, India

Icici securities

Relationship Manager

Sep 2014Feb 2015 · 5 mos · Nagpur, Maharashtra

Infocepts

Marketing Intern

Oct 2013Dec 2013 · 2 mos · Nagpur Area, India

Tata steel

2 roles

Summer Internship Programme (Marketing)

Jun 2013Jul 2013 · 1 mo

  • Summer Internship project is based on the Analysis of the Brand communication need for retail channel and also come out with brand communication strategy for TATA Bearings

Summer Internship Programme (Operations)

Jun 2013Jun 2013 · 0 mo

  • This was a small project of 2 weeks about extending the material management system to the colliery level so that effective utilisation of materials can be done.

Education

GrowthX®

Product & Growth Program

Mar 2022Jun 2022

Sri Ramdeobaba College of Engineering and Management, Nagpur

Master of Business Administration (MBA) — Marketing and operations

Jan 2012Jan 2014

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