Oct 2022 – Mar 2024 · 1 yr 5 mos · Remote

• PM - Global Payments (since Q4 ‘23)
• Enabling our product domains to execute local and cross-border payments to fulfill core JTBD of paying workers (and other institutions).
• PM - Knowledge Platform (since Q4 ‘22)
• Enabling our internal and external users to get answers to their global employment questions across the different countries and products we support leveraging knowledge creation via custom and third-party CMS tools & consumption via our internal Knowledge-API.
• Omnipresent enables companies to hire top global talent without establishing local entities, managing all employment administration compliantly while providing employees with essential tools and support. Our customer-friendly, tech-driven solution, backed by local expertise and the OmniPlatform, simplifies international expansion for businesses of any size.

May 2021 – Oct 2022 · 1 yr 5 mos · Paris, Île-de-France, France · Hybrid

• PM - Global Absences Management
• PayFit simplifies payroll management and HR processes for SMBs.
• Responsible for the global leaves and absences management product for HR admins, managers and employees across France, Spain, Germany, United Kingdom and Italy.
• ▸ Assessed product-market-fit of ~74% and discovered & prioritized 120+ user needs across core personas & markets through tickets, feedback, interviews & surveys.
• ▸ Built the domain model via domain driven design to define boundaries and collaboration modes across local & global teams to foster autonomy and scalability.
• ▸ Defined our North Star metric and its inputs to build the mid-term absences strategy.
• ▸ Developed the roadmap to increase customer satisfaction on absences by 20% and to decrease tickets on one of our key funnels by 30% (#1 source of tickets).
• ▸ Shifted priorities to focus on achieving >99.5% accuracy of our core impact payroll
• workflow to prevent incidents and decrease maintenance by ~60%.
• ▸ Led discovery on a new product vertical to build a long-term strategy for the #1 SMB
• sector in France (based on 90M€ serviceable addressable market potential).

Oct 2019 – Dec 2020 · 1 yr 2 mos · Paris Area, France · Hybrid

• Dashlane's mission is to simplify your life online with its password manager product that encrypts and stores login, payment and personal info securely and fills forms automatically for a safer and seamless online experience.
• Responsible for messaging, positioning and GTM of global feature launches & for localization and growth in the DACH region (Germany, Austria and Switzerland):
• ▸ Built the Go-to-Market strategy for two feature launches to 15M users.
• ▸ Led a major product educational campaign to build trust in the early user experience for increased conversion and retention.
• ▸ Owned German localization across all platforms and decreased cross-functional workload by 45% by implementing a new process for marketing asset localization.
• ▸ Managed the pre- & post-event communication plan and execution of two partner events to increase brand awareness.
• ▸ Increased monthly account creation by 38% with local campaigns across major marketing channels.

Mar 2019 – Aug 2019 · 5 mos · San Francisco Bay Area · On-site

• BootstrapLabs is a leading Venture Capital firm based in Silicon Valley and focused on Applied Artificial Intelligence. The team invests in founders who are solving today’s hardest problems by applying artificial intelligence to shape a better future.
• Responsible for pre- & post-event communication around the BootstrapLabs Applied Artificial Intelligence Conference 2019:
• ▸ Developed email campaigns increasing ticket sales by 30% and website traffic by 24% in the two weeks ahead of the conference.
• ▸ Built and owned website content on Wordpress to facilitate marketing and organization around the conference.
• ▸ Led the social media strategy across channels before and during the event, with an AI expert community reach of 20K+ on given platforms via #AAI19.

Sep 2018 – Mar 2019 · 6 mos · San Francisco Bay Area · On-site

• Engage by Cell is a SMS SaaS and mobile-web-page platform that enables clients across different industries to leverage text messaging for several use cases. Main areas of focus are visitor engagement, marketing, fundraising, employee training and engagement.
• Responsible for partnerships and development of new revenue streams:
• ▸ Developed cross-marketing partnerships generating new email marketing channels for two segments.
• ▸ Prospected an acquiring target and analyzed extensive internal data to prepare the sale of a division.
• ▸ Designed the product flow and planned engineer and marketing tasks for a joint venture product. Led partner negotiations with a projected outcome of $7.5M shared revenues after year 1.
• ▸ Prototyped a shift-filler web-app product for SMBs. Conducted user testing and planned engineering tasks for upcoming development.

May 2018 – Jul 2018 · 2 mos · San Francisco Bay Area · On-site

• Reduxio is an innovative, late stage start-up in the enterprise storage industry.
• They developed a hybrid flash-array that leverages several unique technologies, which make snapshots obsolete, allow data recovery with near-zero RPO & RTO (recovery-point-objective & recovery-time-objective), advanced deduplication methods and a user-centric UI that altogether make data management efficient and easy-to-use.
• As part of the agile marketing team, my responsibilities included:
• ▸ Facilitation of the transformation from a direct sales business to a channel marketing model
• ▸ Creation of campaigns for the new partner portal as part of the channel marketing model
• ▸ Production of partner interview videos for marketing campaigns and channel enablement
• ▸ Analysis of the business environment and emerging industry of hyper-scale, multi/hybrid-cloud, software defined storage
• ▸ Guidance of a research project of sophisticated master students to help define the above mentioned emerging industry in anticipation of the new product launch
• ▸ Draft of messaging, positioning and sales enablement with objection handling to replicate techniques within the new channel model

Dec 2017 – Mar 2018 · 3 mos · Greater Boston Area

• Working with a diverse team and presenting to Google's Head of Display Advertising, we developed a marketing strategy along the diverse touch-points of the customer journey for one of Google's prospective clients.
• We generated first-hand insights through primary and secondary market research and developed recommendations, how to approach clients to generate new business (>$1M/year) for the Google Display Network (GDN) in the US market.
• We were chosen winner of 18 student research teams as part of the Hult Business Challenge.

May 2017 – Aug 2017 · 3 mos · San Francisco, California, United States · On-site

• Beaconforce built a tool, that enables managers to receive real-time feedback from employees, leveraging machine learning on top of psychological models to constantly improve work atmosphere and overall efficiency.
• Responsibilities included:
• ▸ Creation of product and marketing content for customer support
• ▸ Identification of recommendation engine areas of improvement
• ▸ Analysis of possible markets and competitor communication for the upcoming market-entry phase
• ▸ Development of a local marketing plan concept to gain access to decision-makers within target companies

Nov 2016 – Jan 2017 · 2 mos · San Francisco Bay Area

• Strategy Project at Hult International Business School for Google's Health Division:
• A team of eight international students, chosen from 200 applicants from four global locations (San Francisco, Boston, London and Dubai).
• Achievements:
• ▸ Designed and conducted qualitative in-depth and focus group interviews and quantitative questionnaires.
• ▸ Developed qualitative feedback classification based on a psychological model to facilitate insight generation.
• ▸ Analyzed raw data of 580 respondents with multiple regression and pivot tables across 30 variables to give actionable recommendations to Google's senior management.

Apr 2016 – Sep 2016 · 5 mos · Hamburg, Germany · On-site

• Responsible for market analysis for Germany's largest sales region:
• ▸ Compilation of weekly after-sales reports that display key metrics and provide an overview of promotional activities.
• ▸ Analysis of key figures (sales performance and customer satisfaction) for monthly sales force meetings and two quarterly management reports.
• ▸ Organization of a four-week sales event for premium exhaust pipes for the northern region sales force.
• ▸ Creation of Excel tools for analyzing customer satisfaction and after-sales revenue, decreasing effort for Sales and Management teams by 90%.
• Reporting to the After Sales Manager and the Manager of the Region, the position came with great responsibility. Coordinating the sales force and reporting along the hierarchy provided great insights into the structural efficiencies of a multinational corporation.

Dec 2015 – Feb 2016 · 2 mos · Hamburg, Germany · On-site

• Serviceplan is the biggest private-held advertising agency in Germany with a global network and more than 40 special in-house agencies.
• Being part of the customer consulting team, I worked closely together with creation, planning, agency management, production agencies and our customer: "Saturn" - Europe's top technological retailer.
• Over the course of my internship, I supported the whole client advertising process from idea generation over scripting and shooting to campaign releases:
• ▸ Led the initial research for scripting processes of 12 short movies.
• ▸ Briefed writers and creative directors on several tasks during campaign creation.
• ▸ Managed video shoot for 70 short movies in 10 shooting days with over 50 people involved.
• ▸ Planned and executed media releases over period of campaign.
• ▸ Acquired cooperation partners for social media campaign.

Jun 2014 – Aug 2014 · 2 mos · Vienna, Austria · Hybrid

• Smartguard developed a smart wearable for the elderly to ensure their personal independence.
• Working with both co-founders, as well as the suppliers in China and the developers in Bulgaria, responsibilities included:
• ▸ Development of the product testing catalogue and preparation of the testing phase
• ▸ Market analysis in the D-A-CH area
• ▸ Identification of prospective distribution and service partners
• ▸ Coordination of the web-developers for prototyping and product creation
• ▸ Research and documentation for patent registration
• ▸ Draft of the business plan and the initial marketing strategy

Jun 2011 – Jul 2011 · 1 mo · Hamburg, Germany · On-site

• Orca im Hafen is a privately-held advertising agency that enabled me to work with the regional press, creative directors, copywriters, agency management, diverse customers and customer consultants.
• Projects and responsibilities included:
• ▸ Target group analysis as part of the pitch for the ECE shopping center
• ▸ Market research around online grocery shopping
• ▸ Conception of a nationwide fashion competition on TV
• ▸ Creation of a press distribution list for Europe's largest fashion service agency, "Katag" and
• the biggest local mall, the "Hamburger Meile"