Meghna Yadav

Business Development Executive

Mumbai, Maharashtra, India6 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving brand performance through digital marketing.
Proven track record in launching successful marketing campaigns.
Strong background in product management and brand strategy.

Stackforce AI infers this person is a Brand Marketing Specialist with a focus on Digital Marketing and Product Management.

Contact

meghna.yadav@unilever.com LinkedIn

Skills

Core Skills

Digital MarketingBrand StrategyBrand MarketingProduct ManagementBusiness Development

Other Skills

Analytical SkillsBrand AdvertisingBrand BuildingBrand DevelopmentBusiness GrowthBusiness StrategyCommunication DevelopmentConsumer BrandingConsumer ResearchContent MarketingCustomer AcquisitionCustomer Relationship Management (CRM)Digital StrategyInfluencer MarketingMedia Planning

About

Brand Marketer at Unilever - Deployed actions to boost brand’s performance across the marketing funnel.

Experience

6 yrs 4 mos

Total Experience

1 yr 7 mos

Average Tenure

3 yrs 5 mos

Current Experience

Unilever

3 roles

Assistant Brand Manager Marketing

Apr 2025 – Present · 1 yr 1 mo

Building Elle 18 and Lakme

Media PlanningDigital MarketingProduct ManagementConsumer ResearchBrand StrategyCustomer Relationship Management (CRM)+13

Senior Brand Executive

Promoted

Oct 2024 – Mar 2025 · 5 mos

Building Elle 18 and Lakme

Brand DevelopmentBrand MarketingContent MarketingDigital MarketingBrand StrategyProduct Marketing

Senior Brand Executive

Oct 2022 – Sep 2024 · 1 yr 11 mos

Working for Pureit
1. Driving business for consumables (filters) through Digital Channels and managing single handedly.
2. Crafting communication for products across platforms (E-Comm, Website, Offline, Other Digital Channels)
3. Creating 360* product launch plans, executing end-to-end to ensure all channels and campaigns are inter-connected.
4. Building awareness for the brand through PR, Digital Reach & Frequency and Influencer Campaigns.
5. Strengthening consideration for the brand through Digital Activations such as SEO, Google My Business, Digital Bots, YouTube Reviews

Product ManagementCustomer AcquisitionBusiness DevelopmentBusiness StrategyBrand Marketing

Boat

Marketing Executive

Jun 2021 – Sep 2022 · 1 yr 3 mos · Delhi, India

1. Marketing Strategy for Launches: Planned 360* marketing campaigns for new audio launches. Crafted RTB, key communication and visual idea.
2. Brand Purpose Campaign: Launched #DoWhatFloatsYourboAt to increase brand’s advocacy. Orchestrated award-winning campaigns: Spotify Podcast with Danish Sait, brand films ft. Kartik Aryan and Kiara Advani, events with GenZ brands and digital content with 150+ influencers.
3. New Brand Launch: Launched MISFIT (personal grooming category) with a campaign generating 300+ million impressions across digital channels and was awarded “GOLD AWARD” at ET Digi+ 2022 for “Use of Social Media”.

Unthinkable solutions

Product Marketing Specialist

Jul 2020 – Jun 2021 · 11 mos · Gurugram, Haryana, India

Worked towards launching and building a recommendations-based app – Fimbre, by deploying community-building marketing strategy.

Earnest

Client Servicing Intern

Jun 2019 – Mar 2020 · 9 mos · London, United Kingdom

Managed various B2B projects for Vodafone, Hyperoptic, WeWork and Mastercard
Vodafone
Executed campaigns to promote and position the value of Vodafone’s product portfolios like Smart Surveillance Cameras, Internet of Things (IoT), 5G and SDN.
Mapped customer journey to understand the SME offerings and communication of 3 major competitors – O2, Three and EE, across all the customer touchpoints by tracking their prompted and unprompted communication.
Conducted ‘Partner Roadshow’ to enable Vodafone to re-connect with their
existing partners and redevelop their relationship.
Hyperoptic
Executed a targeted Scottish Campaign to increase brand awareness among new build developers in Scotland. Coordinated with suppliers, media planners and
buyers for execution.
Managed LinkedIn campaign (Test A/B) for 2 months. Weekly optimised bids and target audience by observing and recording CPM and CTR.