Oct 2019 – Present · 6 yrs 5 mos

• 𝑴𝒂𝒏𝒂𝒈𝒆𝒓 - 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒕 𝑷𝒂𝒄𝒊𝒇𝒊𝒄 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 𝑪𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝑳𝒕𝒅
• Strategic Planning & Execution: Led the design and implementation of comprehensive digital marketing strategies, significantly increasing sales and revenue for the Pacific group and its associated companies.
• Team Leadership & Development: Built and led a high-performing in-house digital marketing team, fostering a culture of innovation, collaboration, and excellence. Provided mentorship and professional development opportunities, resulting in enhanced team productivity and morale.
• Campaign Management: coordinate successful pre-launch, launch, and post-launch campaigns for new properties, achieving substantial market awareness and engagement.
• Budget Management: Efficiently manage digital marketing budgets, ensuring optimal allocation of resources across channels to maximize ROI. Demonstrate expertise in cost control and budget optimization.
• Cross-functional Collaboration: Collaborate effectively with internal teams and external agencies to develop compelling marketing collateral and execute integrated campaigns. Strengthen partnerships to enhance overall campaign quality and impact.
• Influencer Marketing: Develop and execute innovative influencer marketing strategies, leveraging relationships to expand brand reach and credibility. Successfully maintained strong community and influencer partnerships.
• Analytics & Reporting: Utilize analytics tools to track campaign performance, providing actionable insights and recommendations for continuous improvement. Present detailed reports to senior management, demonstrating the impact of digital marketing efforts on business objectives.
• New Mall & Brand Launches: Direct the digital marketing efforts for the successful launch of multiple malls and new brand properties. Develop comprehensive launch plans, including pre-launch teasers, grand opening events, and sustained post-launch activities.

Oct 2019 – Apr 2023 · 3 yrs 6 mos