Apr 2023 – Oct 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

• Worked across core insurance workflows and SAAS platform — collaborating with Product Managers, Engineers, and Business stakeholders to design intuitive and compliant user experiences in the InsurTech space.
• Led UX initiatives for key product areas like Policy Onboarding, Renewals, and the Motor Club Dashboard, shaping experiences that simplified complex insurance tasks for everyday users. Played a key role in setting up structured design processes and improving design-to-development handoffs.
• Drove the design of high-impact features such as the Risk Calculator, Vehicle Document Vault, and Policy Comparison Flows, balancing user needs with business and regulatory constraints. Contributed to design strategy, ran discovery workshops, and partnered with cross-functional teams to deliver scalable, user-friendly solutions.

Dec 2022 – Apr 2023 · 4 mos · Mumbai, Maharashtra, India · Hybrid

• Worked across Product, Engineering, Marketing, and Research teams — leading UX design strategy for parenting and childcare platforms used by millions across Southeast Asia.
• Led dual responsibilities as a Design Leader and Principal Product Designer, overseeing the entire UX function while balancing strategic direction with hands-on execution. Defined project scopes, led usability testing efforts, and partnered with PMs to break down epics into phased delivery plans.
• Contributed to end-to-end design execution, including user flows, high-fidelity prototypes, and design system planning. Mentored and managed a high-performing team through daily syncs, 1:1 sessions, and weekly design reviews. Championed UX research, set usability metrics, and maintained design documentation to support consistent, scalable delivery across platforms.

Sep 2021 – Dec 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

Dec 2019 – Sep 2021 · 1 yr 9 mos · Mumbai, Maharashtra, India · Hybrid

May 2022 – Sep 2022 · 4 mos · Mumbai, Maharashtra, India

Jan 2018 – Dec 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Worked across Business, Product, and Engineering teams — designing intuitive ad-tech products that prioritized usability, performance, and customer experience in a fast-paced, data-driven environment.
• Led end-to-end UX design efforts from user research and wireframes to high-fidelity UI, prototypes, and developer-ready assets. Championed user-centered design principles, conducting interviews and behavioral analysis to inform interface decisions.
• Collaborated closely with Product Managers and UI Developers to deliver pixel-perfect experiences and scalable design systems. Mentored junior designers and developers, embedding UX best practices across the team. Delivered consistent, functional, and visually engaging product experiences — including hands-on work in HTML/CSS validation and responsive design testing.

Mar 2017 – Jan 2018 · 10 mos · Mumbai Area, India

• Worked across Web and Mobile App teams — collaborating with Business, Product, and Engineering stakeholders to design financial platforms with user-centered experiences.
• Led the end-to-end design process from translating business requirements into wireframes to delivering final visual designs and front-end ready assets. Defined user flows, interaction models, and detailed UI specifications while ensuring implementation feasibility in close coordination with technical teams.
• Drove complete product journeys in an agile environment, from sprint planning to delivery. Contributed to the revamp of the product frontend, mobile app enhancements, and new module integrations. Created style guides, iconography, and illustrations to maintain design consistency across platforms. Took ownership of key design initiatives, ensuring timely delivery while maintaining usability and visual quality.

Mar 2016 – Feb 2017 · 11 mos · Mumbai Area, India

• Worked across Product, Design, and Engineering teams — designing user-centric insurance interfaces by combining visual design principles with behavioral insights.
• Focused on enhancing user experience and interface consistency by developing wireframes, prototypes, and visual design systems aligned with user needs and product specifications. Applied techniques like contrast, gradients, and typography to refine digital touchpoints and deliver aesthetically coherent interfaces.
• Collaborated with internal teams to define UI requirements, conduct usability testing, and gather actionable feedback. Created user personas, mapped interaction models, and addressed UX challenges related to usability and findability. Communicated design ideas effectively to developers and stakeholders while staying updated with evolving tools and design trends.

Dec 2014 – Feb 2016 · 1 yr 2 mos · Malad west

• Worked across the Panel, Product, and Marketing teams — contributing to the design of digital creatives, mobile app UI, and internal product enhancements.
• Designed interactive visual assets including banners, icons, posters, and headers for campaigns across ad networks and social media platforms. Created illustrations and marketing graphics aligned with ad copy and campaign goals.
• Collaborated on mobile app design, handling wireframes, UI development, and basic HTML/CSS adjustments to ensure responsive behavior. Partnered with Product Managers to discuss future features and iterate on design solutions. Worked closely with research and social media teams to deliver visuals that were insight-driven and performance-optimized.

Apr 2012 – Dec 2014 · 2 yrs 8 mos · Mumbai, Maharashtra, India

• Worked closely with clients, developers, and internal teams — delivering creative assets and interface designs across web and email platforms.
• Managed multiple projects simultaneously, from client requirement gathering and ideation to final delivery. Created blueprints, wireframes, and high-fidelity visuals using tools like Photoshop, Illustrator, and InDesign, specifically for emailers, landing pages, and marketing campaigns.
• Collaborated directly with clients to review, iterate, and finalize designs. Provided sliced assets to developers, ensuring smooth handoffs and pixel-perfect frontend execution.