Oct 2017 – Oct 2019 · 2 yrs · Kolkata Area, India

• Lux group of company is an Indian hosiery company with an enduring brand image in the hosiery market. The company has over 60 years of experience and has created a huge pan-Indian presence over the years. Today “Lux” is the undisputed market leader in the hosiery segment of the country, best known for its innovative and customer-demand driven product offerings. The company manufactures more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children. Lux manufacturing capability stands at 1.2 mn garments per day across 11 manufacturing facilities.
• Acknowledged as a Star Export house, Lux sell their products across 48+ countries in the world whose dominant geography includes Middle-East, Africa, Australia, and Europe, making Lux the largest Indian exporters in the industry.

Jan 2017 – Apr 2017 · 3 mos · Tampa/St. Petersburg, Florida Area

• A brand focused creative group that utilizes branded direct response, brand integration and traditional advertising methods to introduce product to market
• Key Responsibilities
• Management consultant to the leadership team. Evaluated current business strategy, strategic marketing plan, and created a customer acquisition roadmap for the newly merged digital marketing company “Zahalo”

Feb 2015 – Aug 2017 · 2 yrs 6 mos · Tampa/St. Petersburg, Florida Area

• Zuloc is a career sourcing platform where prospective job seekers are matched to organizations that closely resembles the candidate's work styles and cultural preferences.
• Key Responsibilities
• 1. Developed product marketing strategies, organic marketing campaigns and tracked key analytics
• 2. Crafted compelling content for Website, Social media pages, Facebook ad campaigns, Product Pages and E-mailers
• 3. Lead generation by converting site traffic through “calls-to-action” and “Offers/Deals” specific lead generation content
• 4. Developed business plan, Financial modeling using “Market comparables, and Venture Capital method”
• 5. Connected with Influential media outlets, journalists to place stories about product launch and company’s performance

Dec 2010 – Dec 2014 · 4 yrs · Mumbai Area, India

• PlugHR designs and automates HR platforms for growth driven start-ups and mid-sized companies. With more than 40 employees, PlugHR caters to industries across five major Indian cities.
• 1. Worked directly with CEO to develop marketing plans and initiatives to increase sales, brand awareness and to execute all marketing functions.
• 2. Conceptualized and developed content for Sales & Marketing collaterals, Website, Blog page, Product pages, Social media channels and e-mailers
• 3. Acquisition of new accounts through Internet Marketing, Social Media and Direct marketing strategies
• 4. Managed day-to-day social media initiatives to increase user engagement and drive actions across major channels such as LinkedIn, Twitter and Facebook
• 5. Formulated strategic partnerships, managed vendors relations and participated in domestic and international Industry forums.
• 6. Lead a four member team of social media and business development professionals

Aug 2009 – Nov 2010 · 1 yr 3 mos · Greater New York City Area

• Mackson Inc one of the leading distributors of women and kids readymade garments runs a private label “She’s Cool” across major US retailers. The company was established in 2003 and headquartered out of New York.
• 1.Built and maintained relationships with major retailers such as TJ Maxx, JC Penny, Forever 21 to name a few.
• 2. Participated in seasonal trade shows such as “Magic Show”, “Wynn Show” and other “Off Price Retail shows”.
• 3. Assisted marketing team in the development of collaterals, photo shoots, label re-designing and lead generation