Soumitra Choubey

CEO

Bengaluru, Karnataka, India9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Budweiser to record market share during Covid-19.
Mentored teams from top companies in growth strategies.
Expert in brand strategy and commercial leadership.

Stackforce AI infers this person is a growth-oriented marketing leader in the beverage and e-commerce industries.

Contact

soumitra.choubey@meesho.com LinkedIn

Skills

Core Skills

Brand StrategyCommercial LeadershipBrand MarketingGrowth InitiativesGrowth StrategiesTeachingTrade MarketingBrand ManagementBrand DevelopmentMarket StrategyInnovation Management

Other Skills

Brand ConsultingCanvaConsumer BehaviorConsumer InsightConsumer MarketingContent TeamsCross-functional Team LeadershipCustomer AcquisitionDigital MarketingMarket AnalysisMarketing Budget ManagementMediaMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPoint

About

I am a generalist leader who has gathered a diverse set of skills in the journey so far. From Civil Engineering to pursuing Civil Services to HR and now leadership in marketing, I love learning from new challenges, experiences and most importantly people ! Currently building diverse teams and leading brands to growth in both commercial and creative domains. Known for Innovation, Brand Strategy, Creativity, Commercial Leadership and bringing Empathy to workplace :)

Experience

Meesho

2 roles

Director - Brand Marketing

Promoted

Jul 2024 – Present · 1 yr 8 mos

At Meesho, I have the privilege of leading the Brand Marketing, Sale Marketing, Media, Social and Content Teams.
Our mission is to democratise e-commerce for a billion Indians. Our unique business model and extremely seller friendly policies make 'value-maximisation' a reality for everyone involved.
Meesho unlocks the 'Sahi' price of 'Sab kuch'
Our team strives to bring this powerful story to life - by being very focussed on problems to be solved and communicating in a very user first way. We are a team of dreamers who believe good marketing can change the world !
If you want to join us or share your learnings / thoughts , I am just a DM away :)

Brand MarketingMediaSocialContent TeamsBrand StrategyCommercial Leadership

Associate Director - Brand Marketing

Jun 2022 – Jul 2024 · 2 yrs 1 mo

Growth InitiativesMarket AnalysisMarketing Budget ManagementConsumer BehaviorCustomer AcquisitionProduct Strategy+3

Growthx®

Operator In Residence

May 2022 – Present · 3 yrs 10 mos

GrowthX is the community of Top 1% growth leaders in India. As OIR, I mentor capstone teams to make their growth strategies and craft better. I also co-create and share feedback on modules, new initiatives and GTM for GX.
So far I have mentored teams from Zomato, Cred, Nykaa, Voot and Spotify. Leading these teams to the famed demo day. I am also an investor in GX.

Growth InitiativesGrowth StrategiesRevenue & Profit GrowthCustomer AcquisitionBrand ConsultingTeaching+1

Ab inbev india

5 roles

Head, Regional Trade Marketing - Central India

Aug 2021 – Jun 2022 · 10 mos

Head of Trade and Marketing Execution across 11 States - including Maharashtra, Telangana, WB
Leading Portfolio Growth, Brand Assets, Trade Engagement, and Gameplan execution
Lead for Key Accounts, High End and Regional Partnerships - On-Premise, Retail and Horeca
Leading BTL Campaign Execution and Local Marketing Initiatives for all campaigns in the region

Growth InitiativesMarket AnalysisConsumer BehaviorCustomer AcquisitionTrade MarketingBrand Management

Senior Brand Manager - Budweiser

Apr 2020 – Sep 2021 · 1 yr 5 mos

Led the Brand's recovery during Covid-19, delivered record high market share in India
Led Budweiser to it's highest power share - Most meaningful and differentiated beer brand
Led Award Winning IMC Campaigns in the year 2020-21, delivered consistent highest Digital SOV

Growth InitiativesMarket AnalysisMarketing Budget ManagementConsumer BehaviorCustomer AcquisitionVisual Design+2

Senior Brand Manager - Craft Brands

Promoted

Mar 2019 – Apr 2020 · 1 yr 1 mo

Localized and Launched Hoegaarden in India - #1 Super Premium Wheat Beer
Created and Launched 7 Rivers Brewing Co. - ABI India's Homegrown Craft Brand
Led Brand Strategy and Capability Development for Wheat and Craft Portfolio in India

Market AnalysisConsumer BehaviorBrand MarketingBrand DevelopmentMarket Strategy

Innovation Manager

May 2018 – Mar 2019 · 10 mos

Launch of Budweiser 0.0 in India - ABI India's first Non-Alcoholic Offering
National Expansion of Beck's Ice - From 2 states and 1 facility to 9 states and 5 breweries
New Business and Brand Development - Created 7 Rivers Brewing Co.

Market AnalysisConsumer BehaviorInnovation ManagementBrand Development

Global Management Trainee

Jul 2017 – Apr 2018 · 9 mos

Led Projects across Sales, Supply, Technology and Marketing
Fastest Growing GMT of the batch 2017-18

Flipkart

Summer Intern

Apr 2016 – Jun 2016 · 2 mos · Bengaluru Area, India

Created Leadership and Functional Competency Framework for Corporate Functions
Awarded Best Intern for Summer 2016 Programme - Among a batch of 54

Path ias academy

Teaching Faculty

Jan 2015 – Jun 2015 · 5 mos · Raipur Area, India

Economics, Political Science, History & Public Administration Faculty

Self-employed

Civil Services Aspirant

May 2011 – Dec 2014 · 3 yrs 7 mos · Delhi, India

Pursued the Civil Services Examination. Ranked in the top 4.3% students to appear
Qualified for Mains Examination 3 times. The exam required in depth study of Public Administration, Economics, History, Polity, Geography, Sociology and Current Affairs.
Though a CS Career was not meant to be, this was one of the most satisfying and enriching experiences of my life :)