Bobby McMaster

VP of Marketing

New York, New York, United States11 yrs 6 mos experience
Highly Stable

Key Highlights

  • Led successful global re-launch of Dove Skin.
  • Pioneered innovative marketing strategies for TRESemme.
  • Managed high-performing teams and multi-million dollar budgets.
Stackforce AI infers this person is a Marketing Leader in the FMCG sector with expertise in brand strategy and integrated marketing.

Contact

LinkedIn

Skills

Core Skills

Brand ManagementMarketing Strategy

Other Skills

Brand MarketingBrand StrategyMarket PlanningCustomer InsightTrade MarketingIntegrated MarketingBrand EquityTime ManagementFast-Moving Consumer Goods (FMCG)

Experience

Unilever

6 roles

Head of Marketing, TRESemme US

Promoted

Aug 2025 – Present · 7 mos

  • Lead end to end 360 marketing for TRESemme US across all verticals - equity, content, media, PR, influencer, experiential, e-commerce, partnerships & talent
  • Own strategic development & execution of social-first integrated campaigns that drive cultural relevance and business growth
  • Lead high performing team of four and IAT agency ecosystem of 40+
  • Champion & pioneer new ways of working to optimize real time performance across all marketing channels and in culture on behalf of Unilever's Beauty & Wellbeing NA Business Unit
Brand ManagementBrand MarketingBrand StrategyMarket PlanningCustomer InsightTrade Marketing+3

Associate Marketing Director, Dove

Promoted

Jun 2021 – Aug 2025 · 4 yrs 2 mos

  • Led the global re-launch of Dove Skin across NA, LATAM, and Europe, redefining brand proposition, product innovation, packaging design, pricing strategy, channel strategy, and integrated communications.
  • Developed and executed the US Go-To-Market model, partnering with key retailers to deliver best-in-class launches and drive incremental growth.
  • Orchestrated cross-functional collaboration across R&D, supply chain, finance, and market teams to ensure seamless execution and commercial success.
  • Championed consumer-first innovation through deep insights, competitive analysis, and cultural trend mapping to inform brand strategy and product development.
  • Managed multi-million dollar marketing budgets and agency partnerships to deliver high-impact campaigns across digital, social, and in-store.
Brand ManagementBrand MarketingBrand StrategyMarket PlanningCustomer InsightTrade Marketing+2

Global Brand Manager, Deodorants Portfolio

Aug 2019 – May 2021 · 1 yr 9 mos

Brand Manager, M&A Portfolio - Beauty & Personal Care

Promoted

May 2018 – Jul 2019 · 1 yr 2 mos

Associate Brand Manager, Hair Care New Brand Launch

Mar 2017 – May 2018 · 1 yr 2 mos

Unilever Future Leaders Program, Management Trainee

Aug 2014 – Jul 2017 · 2 yrs 11 mos

Education

Wilfrid Laurier University

Bachelor of Business Administration (B.B.A.) — Honours with Co-operative and Marketing Options

Jan 2010 – Jan 2014

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