Sep 2022 – Dec 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Visa Destination Insights (VDI)Led the VDI Analytics team in developing a powerful analytics platform enabling Govt. travel agencies and Destination Marketing Organizations (DMOs) to optimize tourism strategies. Spearheaded the development of Travel Forecasting and Anomaly Insights, helping 100+ clients make data-driven decisions for international and domestic tourism planning.- Conducted a successful proof of concept (POC) to validate advanced analytical methodologies, shaping the platform’s predictive capabilities.- Designed and deployed scalable machine learning models to improve forecasting accuracy and detect anomalies in travel patterns.- Developed diagnostic analytics frameworks to analyze sudden surges in tourist influx, providing real-time insights into market shifts and travel trends.- Led impact analysis of major global events (e.g., Super Bowl LIV, Olympics) to quantify their effect on regional tourism and economic activity.- Applied unsupervised learning techniques (clustering) on VisaNet transaction data, combined with third-party datasets, to segment customers into behavioral personas—including low spenders, affluent travelers, frequent travelers, sports enthusiasts, business travelers, and leisure travelers—enabling personalized marketing and strategic decision-making.

Dec 2017 – Sep 2022 · 4 yrs 9 mos · Bengaluru Area, India

• Visa Spend Insights (VSI)Led the development of Visa Spend Insights (VSI), an advanced analytics platform providing in-depth spend intelligence to 50+ merchant clients. Designed and implemented key analytical features such as Geo Spend Insights, Market Share Insights, and Wallet Share Insights, enabling merchants to optimize business strategies through data-driven decision-making.-Developed Merchant Spend Share, Wallet Share, and Market Share Insights, allowing merchants to track consumer spending behavior and competitive positioning.-Built predictive models and statistical frameworks to analyze merchant transaction data, uncover spending patterns, and forecast future trends.-Designed and deployed scalable data pipelines using Big Data technologies, ensuring efficient processing of Visa transaction data.-Created interactive Tableau dashboards for real-time reporting, empowering merchant clients with actionable insights into consumer spending.-Conducted deep-dive analyses on regional and category-wise spending trends, helping merchants refine marketing strategies and improve customer engagement.-Collaborated with cross-functional teams, including product managers and data engineers, to enhance analytics solutions and integrate them seamlessly with Visa's data ecosystem.