Michael Eckstein

Product Marketing Manager

Sydney, New South Wales, Australia16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove revenue growth from $12m to $22m at Buffer.
Implemented content strategy generating 100+ leads monthly.
Increased MQLs by 120% through website development.

Stackforce AI infers this person is a SaaS marketing expert with a focus on product and digital marketing strategies.

Contact

eckstein.mk@gmail.com LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyCustomer ResearchDigital MarketingBrand DevelopmentMarketing ManagementMarketing CommunicationsAdvertising StrategyMarketing Campaigns

Other Skills

AdvertisingBrand AwarenessCollaborationContent StrategyCopywritingCustomer CommunicationData AnalysisDemand GenerationDigital MediaDigital StrategyDirect MarketingEmail MarketingIntegrated MarketingLead GenerationManagement

About

I lead product marketing at Buffer, a social media tool, focusing on how we launch new features and position our product to resonate with aspiring creators and small teams. I spend most of my time talking to customers, shaping go-to-market plans, and creating content. I work closely with our product, marketing, and customer advocacy teams to tell a clear and compelling story about what Buffer can do. Right now, I’m focused on: • Making Buffer feel simple and useful for busy creators • Helping small teams stay consistent on social • Finding new ways to showcase Buffer’s value Always keen to connect with others who care about product, marketing, and the creator economy.

Experience

Buffer

2 roles

Senior Product Marketing Manager

Promoted

Jan 2017 – Present · 9 yrs 2 mos · Sydney, Australia

As a senior PMM at Buffer, I'm responsible for creating a clear and compelling position for our products.
I've helped Buffer grow annual recurring revenue from $12m to $22m by launching new products and features, evolving how we communicate with our customers, and increasing alignment and collaboration between our product and marketing teams.

Product MarketingGo-to-Market StrategyCustomer CommunicationCollaboration

Product Researcher

Oct 2015 – Jan 2017 · 1 yr 3 mos · Sydney, Australia

Responsible for designing, executing, documenting, and sharing customer research across the product team. Worked closely with product managers and designers to facilitate research.

Customer ResearchData AnalysisCollaboration

Donorpath

Director, Digital Marketing

May 2014 – Jun 2015 · 1 yr 1 mo · Chicago

DonorPath was a SaaS startup serving small nonprofits, helping them identify fundraising opportunities through data analysis and coaching. It was acquired by Network For Good in 2016.
I was responsible for brand development, demand generation, lead pipeline, and leading our small (two-person) marketing team. My proudest achievement was designing and implementing a content strategy that helped generate 100+ leads per month for our sales team. During my time at DonorPath and prior to the acquisition, we grew our customer base from about 20 to more than 200 nonprofit organisations.

Digital MarketingBrand DevelopmentContent StrategyLead Generation

Smokeball

Marketing Manager

May 2013 – Jun 2014 · 1 yr 1 mo · Greater Chicago Area

Smokeball provides legal practice management software to small law firms. This was a full-stack marketing role covering product marketing, demand generation, and sales enablement.
I helped increase MQLs by 120% by delivering a new marketing website for the US market with our design lead, developing a key partnership with a local county bar association, and building a library of case studies and content.

Marketing ManagementDemand GenerationSales Enablement

News ltd (the australian)

Marketing Communications Executive

May 2011 – Nov 2011 · 6 mos · Sydney, Australia

I was a member of the brand team responsible for growing awareness and market share for The Australian and its stable of brands. The highlight of my short time was working with our creative and media agencies to deliver a brand campaign that positioned The Australian as the most respected source of news in the country.

Marketing CommunicationsBrand Awareness

Torchmedia

3 roles

Marketing & Commercial Manager

Promoted

Jan 2009 – May 2010 · 1 yr 4 mos · Sydney, Australia

Responsible for advertising and communications strategy, budget allocation, team management, and representing the company at trade events and meetings.

Advertising StrategyTeam Management

Communications Executive

Promoted

Jan 2008 – Jan 2009 · 1 yr · Sydney, Australia

Responsible for developing and executing marketing campaigns, building relationships with press partners, and supporting sales team with research and collateral.

Marketing CampaignsPress Relations