Abhishek Hazarika

CEO

Bengaluru, Karnataka, India10 yrs 7 mos experience
Highly Stable

Key Highlights

  • Led product initiatives generating ₹400 Cr+ GMV/month.
  • Reduced customer acquisition cost by 40%.
  • Built and mentored cross-functional teams for rapid growth.
Stackforce AI infers this person is a Product Leader in E-commerce and Healthcare, specializing in user experience and data-driven product strategies.

Contact

Skills

Core Skills

Product ManagementDigital MarketingProduct Analytics

Other Skills

A/B TestingAffiliates marketingBusiness AnalysisBusiness ProcessBusiness StrategyData AnalysisData WranglingFunnel OptimizationGoogle AdsGoogle AnalyticsLeadershipMicrosoft ExcelProblem SolvingProduct AnalysisSQL

About

I’m Abhishek Hazarika—a Senior Product Leader with 9+ years of experience building and scaling consumer‐facing products at Cars24, Tata 1mg, and Zomato. I have deep expertise in driving cross-functional collaboration and turning data into actionable insights. I build with a business mindset and have an obsession with delighting customers. Achievements and roles played : Led the top-of-funnel product charter at Cars24 for a ₹400 Cr+ GMV/month business, launching 0→1 value-added services. Reduced CAC by 40% through funnel optimization from landing → checkout. Launched key 0→1 value-added products contributing to ₹5 Cr+ GMV/month.. Built and mentored cross-functional pods (20+ engineers, 3 designers, 8+ PMs ), hiring top talent in product, analytics, and design to deliver weekly releases in a hyper-growth environment. Key Strengths: Customer Empathy & Business Understanding – I dive deep into user behavior and funnel data, identify pain points through quantitative and qualitative research, and define roadmaps that deliver short-term wins and long-term growth. My thought process is always focused on ROI, P&L impact, and superior user experience. Cross-Collaborative Leadership – I love collaborating with engineering, aligning with marketing to optimize spend, and coordinating with design to improve UI/UX. I excel at bringing diverse teams together to achieve shared goals. Hiring Champion – I have done hiring across APMs , senior PMS , analysts, designer. I truly believe the only way to grow is by hiring folks better than you. Let’s chat if you’d like to discuss product, technology, AI and business.

Experience

Shopdeck

Building products

Aug 2025Present · 7 mos · On-site

Cars24

4 roles

Associate Director - Product Management

Apr 2024Aug 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

  • Leading seller business growth by managing the entire top-of-funnel, from traffic generation to conversion.
  • Achieved a significant reduction in marketing CAC through enhanced targeting and cross-channel optimization.
  • Built and led a hybrid team of 11+, including performance marketers and product managers and analytics.
Affiliates marketingA/B TestingLeadershipGoogle AdsGoogle AnalyticsDigital Marketing+2

Senior General Manager - Product Management

Promoted

Apr 2022Mar 2024 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

  • Expanded product scope to include SEO-led growth and launching VAS, boosting traffic and revenue.
  • Launched services like Challan and Vehicle details check, enhancing organic traffic.
  • Introduced value-added service upsells post-lead submission, increasing revenue per lead.
  • Mentored Product Managers, establishing structured review systems for improved execution.

Senior Product Manager

Nov 2020Mar 2022 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

  • Owned the core seller funnel and consumer journey, driving conversion rate optimization initiatives along with team of 1 APM and 1 product analyst.
  • Launched and scaled home inspection services, achieving a remarkable 2X growth in business.
  • Developed an assisted journey that significantly enhanced overall funnel performance.
  • Integrated call center systems and WhatsApp flows, increasing assisted conversions and customer engagement.
Funnel OptimizationA/B TestingUX ResearchTeam ManagementProduct Management

Product Manager

Mar 2019Nov 2020 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

  • Leading product charter for the Dealer Experience Pod at CARS24 to improve satisfaction and retention among used car dealers.
  • Implemented NPS tracking to identify dealer pain points and prioritize actionable improvements.
  • Onboarded and Integrated Zendesk from scratch, streamlining support operations and reducing grievance tickets significantly.
  • Achieved a reduction in dealer grievance tickets from 12,000 to 6,000 per month through automation and proactive information sharing.
  • . Reduced dealer onboarding TAT from 1 week to 1 day by streamlining the onboarding journey
Product ManagementWireframingBusiness ProcessSQLA/B Testing

1mg

Product Analytics Manager

Nov 2017Mar 2019 · 1 yr 4 mos · Gurugram, Haryana, India

  • Worked on different problem statements like user acquisition, funnnel conversion and user retention. Primarily focused on enhancing overall user journey across all business verticals (pharmacy, labs and e-consultations) and improve the overall product experience and conversion.
google big queryFunnel OptimizationGoogle AnalyticsProduct AnalyticsProduct AnalysisA/B Testing+3

Zomato

Product Analyst

Jun 2015Nov 2017 · 2 yrs 5 mos · Gurugram, Haryana, India

  • 1) Analysed user funnels and drived product KPI.
  • 2) Hypothesis building and running A/B experiments.
  • 3) Analysed impact of marketing communications via different channels to improve open rates and CTRs.
  • 4) Data based recommendations for product and user communication improvements.
  • 5) Analysis to determine the right network for business launch across different countries (India, UAE, Australia, Jakarta, Philippines)
Funnel OptimizationProduct AnalyticsProduct AnalysisA/B TestingData WranglingTableau

Channelier / mera medicare

Freelance coder

Jul 2014May 2015 · 10 mos · Delhi, India

Education

Rajasthan Technical University

Bachelor of Technology - BTech — Computer science engineering

Jan 2010Jan 2014

Birla School ,Pilani

Senior secondary — Science

Jan 2009Jan 2010

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