Abhishek Hazarika

CEO

Bengaluru, Karnataka, India10 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led product initiatives generating ₹400 Cr+ GMV/month.
  • Reduced customer acquisition cost by 40%.
  • Built and mentored cross-functional teams for rapid growth.
Stackforce AI infers this person is a Product Leader in E-commerce and Healthcare, specializing in user experience and data-driven product strategies.

Contact

Skills

Core Skills

Product ManagementDigital MarketingProduct Analytics

Other Skills

A/B TestingAffiliates marketingBusiness AnalysisBusiness ProcessBusiness StrategyData AnalysisData WranglingFunnel OptimizationGoogle AdsGoogle AnalyticsLeadershipMicrosoft ExcelProblem SolvingProduct AnalysisSQL

About

I’m Abhishek Hazarika—a Senior Product Leader with 9+ years of experience building and scaling consumer‐facing products at Cars24, Tata 1mg, and Zomato. I have deep expertise in driving cross-functional collaboration and turning data into actionable insights. I build with a business mindset and have an obsession with delighting customers. Achievements and roles played : Led the top-of-funnel product charter at Cars24 for a ₹400 Cr+ GMV/month business, launching 0→1 value-added services. Reduced CAC by 40% through funnel optimization from landing → checkout. Launched key 0→1 value-added products contributing to ₹5 Cr+ GMV/month.. Built and mentored cross-functional pods (20+ engineers, 3 designers, 8+ PMs ), hiring top talent in product, analytics, and design to deliver weekly releases in a hyper-growth environment. Key Strengths: Customer Empathy & Business Understanding – I dive deep into user behavior and funnel data, identify pain points through quantitative and qualitative research, and define roadmaps that deliver short-term wins and long-term growth. My thought process is always focused on ROI, P&L impact, and superior user experience. Cross-Collaborative Leadership – I love collaborating with engineering, aligning with marketing to optimize spend, and coordinating with design to improve UI/UX. I excel at bringing diverse teams together to achieve shared goals. Hiring Champion – I have done hiring across APMs , senior PMS , analysts, designer. I truly believe the only way to grow is by hiring folks better than you. Let’s chat if you’d like to discuss product, technology, AI and business.

Experience

10 yrs 9 mos
Total Experience
3 yrs 4 mos
Average Tenure
9 mos
Current Experience

Shopdeck

Building products

Aug 2025Present · 9 mos · On-site

Cars24

4 roles

Associate Director - Product Management

Apr 2024Aug 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

  • Leading seller business growth by managing the entire top-of-funnel, from traffic generation to conversion.
  • Achieved a significant reduction in marketing CAC through enhanced targeting and cross-channel optimization.
  • Built and led a hybrid team of 11+, including performance marketers and product managers and analytics.
Affiliates marketingA/B TestingLeadershipGoogle AdsGoogle AnalyticsDigital Marketing+2

Senior General Manager - Product Management

Promoted

Apr 2022Mar 2024 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

  • Expanded product scope to include SEO-led growth and launching VAS, boosting traffic and revenue.
  • Launched services like Challan and Vehicle details check, enhancing organic traffic.
  • Introduced value-added service upsells post-lead submission, increasing revenue per lead.
  • Mentored Product Managers, establishing structured review systems for improved execution.

Senior Product Manager

Nov 2020Mar 2022 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

  • Owned the core seller funnel and consumer journey, driving conversion rate optimization initiatives along with team of 1 APM and 1 product analyst.
  • Launched and scaled home inspection services, achieving a remarkable 2X growth in business.
  • Developed an assisted journey that significantly enhanced overall funnel performance.
  • Integrated call center systems and WhatsApp flows, increasing assisted conversions and customer engagement.
Funnel OptimizationA/B TestingUX ResearchTeam ManagementProduct Management

Product Manager

Mar 2019Nov 2020 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

  • Leading product charter for the Dealer Experience Pod at CARS24 to improve satisfaction and retention among used car dealers.
  • Implemented NPS tracking to identify dealer pain points and prioritize actionable improvements.
  • Onboarded and Integrated Zendesk from scratch, streamlining support operations and reducing grievance tickets significantly.
  • Achieved a reduction in dealer grievance tickets from 12,000 to 6,000 per month through automation and proactive information sharing.
  • . Reduced dealer onboarding TAT from 1 week to 1 day by streamlining the onboarding journey
Product ManagementWireframingBusiness ProcessSQLA/B Testing

1mg

Product Analytics Manager

Nov 2017Mar 2019 · 1 yr 4 mos · Gurugram, Haryana, India

  • Worked on different problem statements like user acquisition, funnnel conversion and user retention. Primarily focused on enhancing overall user journey across all business verticals (pharmacy, labs and e-consultations) and improve the overall product experience and conversion.
google big queryFunnel OptimizationGoogle AnalyticsProduct AnalyticsProduct AnalysisA/B Testing+3

Zomato

Product Analyst

Jun 2015Nov 2017 · 2 yrs 5 mos · Gurugram, Haryana, India

  • 1) Analysed user funnels and drived product KPI.
  • 2) Hypothesis building and running A/B experiments.
  • 3) Analysed impact of marketing communications via different channels to improve open rates and CTRs.
  • 4) Data based recommendations for product and user communication improvements.
  • 5) Analysis to determine the right network for business launch across different countries (India, UAE, Australia, Jakarta, Philippines)
Funnel OptimizationProduct AnalyticsProduct AnalysisA/B TestingData WranglingTableau

Channelier / mera medicare

Freelance coder

Jul 2014May 2015 · 10 mos · Delhi, India

Education

Rajasthan Technical University

Bachelor of Technology - BTech — Computer science engineering

Jan 2010Jan 2014

Birla School ,Pilani

Senior secondary — Science

Jan 2009Jan 2010

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