Dec 2021 – Jan 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• As one of the earliest members of the JioMart team, I led the launch of smartphone category, shaping seller experience, platform policies, and product features to drive growth, reduce returns, and enhance marketplace trust

Jul 2020 – Dec 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Responsible for market share, revenue and bottom-line targets based on deep customer insights, strong analytics, sharp planning and storytelling coupled with product & tech understanding for an enhanced customer experience

Feb 2019 – Jul 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Led Brand Ads for Flipkart Grocery by scaling ad campaigns, launching new ad products, and building joint business plans with 65+ FMCG brands. Led end-to-end monetization strategy from vision to execution.

Jun 2016 – Feb 2019 · 2 yrs 8 mos · Mumbai

• Small Format Membership & Strategy:
• Future Group has ~1,000 Small Format stores which offer a paid membership program. The 7 lakh active members have paid INR 999 to avail flat 10% discount along with a bouquet of benefits. The Membership has to be renewed after a 1-year period. My role includes:
• Using Machine Learning and Logistic Regression (75% Accurate) to predict Member Churn based on metrics like Monthly Vist, Spend, Recency, Discount Availed etc.
• Using Multiple Regression (R square-0.56) to predict future Member Spend and design a differentiated communication strategy
• Assisting in Member Lifecycle Management by defining communication touchpoints based on shopping behavior
• Automating Periodic Reports using Macros to relevant stakeholders for faster business decisions
• Managing 17 Customer Service Staff and supporting them by conducting training sessions, Call & SMS Scripts, and Conversion Reports
• Member Cohorts Analysis and Offer Redemption Analysis
• Group Strategy:
• The prime focus area for achieving Vision 2021 is opening 10,000+ 'Pados ki Dukaan' or small format stores across the country in the next 5 years. Instrumental in achieving this mammoth goal is a technology-and-data-driven solution to locating, evaluating and opening new stores. As a member of Group Strategy team, I have:
• Collaborated with Nielsen India in developing a data-driven methodology for opening 10,000+ stores
• Conducted micro-market studies and evaluated 200+ sites sent by the Property team across 40 cities
• Identified top areas with 90% accuracy based on #Households, income, accessibility, competition etc.
• Assisted in developing IRR model and methodologies to evaluate property and catchment score for stores
• Assisted in creating a mobile app to expedite submission and evaluation of potential stores on a large scale
• Big Bazaar:
• I have worked on multiple projects in Big Bazaar like profiling Armed Forces Market, doing Private Brands' analysis and community profiling

Apr 2015 – Jun 2015 · 2 mos · Mumbai

• I was associated with the team involved in advising M&A and PE transactions focused on the Healthcare and Chemicals sector. I assisted the team in Mumbai to prepare marketing material for clients on live deals in the Healthcare and Chemicals sector.
• I was involved in preparation of pitch book reports, teasers, other such collateral documents and did an independent study on the specialty chemical market in India. The two months experience made me conversant/proficient in identification of potential partners, preparation of target and acquirer companies’ profiles, understanding and interpreting pricing and market information, building market and industry landscapes, performing financial analysis and modeling / benchmarking.

Jan 2014 – Jun 2014 · 5 mos · Mumbai, Maharashtra, India

• Mergers and acquisitions in the Consumer, Healthcare and Retail industries with a primary focus on EMEA