Nov 2024 – Apr 2025 · 5 mos

• During this time, I worked on multiple AI based business ideas, built multiple POCs, validated a lot with potential customers, spoke with many VCs, generated a lot of learnings BUT none of the initiatives turned out into a viable business opportunity. That said, glad to have done that and gone through this steep learning phase. It makes me truly appreciate the grit and skills of founders, who build meaningful and successful businesses.

Jan 2022 – Jul 2024 · 2 yrs 6 mos · Berlin, Germany

Nov 2020 – Nov 2021 · 1 yr

Dec 2018 – Oct 2020 · 1 yr 10 mos

Mar 2020 – Oct 2021 · 1 yr 7 mos · Berlin, Germany

Jul 2017 – Oct 2018 · 1 yr 3 mos · Hamburg Area, Germany

Nov 2015 – Jul 2017 · 1 yr 8 mos · Berlin Area, Germany

• Buying Show aspires to be the leading digital fashion wholesale platform in Europe.
• As co-founder and part of the management team, I focus on finding the right product-market-business fit, raising venture capital and building a kickass product that will hopefully solve some huge problems currently faced by the fashion industry.

Mar 2015 – Jun 2015 · 3 mos · Berlin, Germany

• Launched a social mobile shopping platform for Rocket Internet in the Indonesian market.
• Took care of building all necessary functions including Finance, HR, Tech, Product Management and Online Marketing.
• Led all fund raising activities

Feb 2014 – Feb 2015 · 1 yr · Berlin, Germany

• Gymondo is the leading online fitness platform in Germany and provides on-demand subscription based fitness and nutrition content to users. It is a strong brand among women aged 25-40 years, looking to lose weight and get back into shape.
• As the managing director, I was in-charge of technology, product management, online marketing and CRM functions. I also took care of all fund raising activities and investor relations. In the early days, I also played the role of the CPO.
• The defining moment of this stint was leading a quick turn-around of a broken product and business model into a successful and profitable subscription model.

Apr 2013 – Apr 2014 · 1 yr · Berlin Area, Germany

• Lead and built the product management and user experience teams.
• Took complete ownership of all product KPIs, A/B testing, usability testing to deliver an excellent user experience to end customers.
• From concept to launch, led the execution of four internet businesses -
• http://petobel.de - Online pet food and supplies retailer
• http://valmano.de - Online watches and jewellery retailer
• http://department47.de - Online luxury fashion products marketplace
• http://gymondo.de - Subscription based online fitness provider

Mar 2012 – Mar 2013 · 1 yr · Gurgaon, India

• Built a strong product and user experience team of more than 10 people and helped in setting up one of the largest fashion e-commerce companies in India.
• Set up strong product management, User Experience (UX) and visual design processes with very heavy focus on user testing, A/B and multivariate testing and data-driven decision making.
• Carried out several complex but successful projects including product cross-sell and up-sell platform, several re-designs, recommendation engine, payment optimization, landing page optimization, SEO and product categorization and discovery.
• Defined, tested and scaled up the Jabong marketplace model. Responsibilities included setting up processes, warehouses, operations team and technology systems.

Oct 2011 – Feb 2012 · 4 mos · Gurgaon, India

• As product owner, completely owned and streamlined the processes for content upload and updates in the content management system
• Improved product discovery with changes in site navigation and user experience
• Improved filtering, auto-suggestions and cataloguing algorithms to significantly increase conversion rates on search and marketing campaigns

May 2010 – Jul 2011 · 1 yr 2 mos

• Defined the mobile roadmap and strategy for the leading travel company during the early days of mobile revolution
• Built and launched the hugely successful BlackBerry travel app with 100k+ downloads and a widespread media coverage
• Launched the new-age touch optimized mobile version of the website significantly increasing the booking rates and making mobile a focus area

Dec 2007 – Mar 2009 · 1 yr 3 mos

Jan 2007 – Nov 2007 · 10 mos