Susie Yu

Digital Marketing Specialist

Germany8 mos experience

Key Highlights

Expert in data analysis and marketing strategy.
Proven track record in enhancing data quality and insights.
Strong leadership in cross-functional team collaborations.

Stackforce AI infers this person is a Marketing and Data Analytics professional with a focus on business insights.

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Skills

Core Skills

Marketing StrategyData AnalysisData ManagementBusiness Analytics

Other Skills

Data Restructuring and RefiningStorytellingSupply Chain ManagementUser ExperienceUser experience researchUser experience designUsability testUser-centered designAdvanced marketing researchProject ManagementQualitative researchSPSSMarketing AnalysisLeadershipMicrosoft PowerPoint

Experience

3m

Segment Marketer

Jul 2025 – Present · 8 mos · Shanghai, China · Hybrid

Analyze China and EU EV market data and collect first-hand customer insights through industry events, trade fairs, and on-site interviews to assess the competitive landscape, emerging technologies, and customer requirements. Deliver actionable recommendations to support commercial growth.
Lead SKU-level revenue performance reporting for global stakeholders and long-range forecasting to evaluate business continuity and support portfolio prioritization and strategic planning.
Monitor emerging technologies and industry trends through expert networks and external research.
Assess commercialization timelines and evaluate potential business opportunities.
Conduct on-site customer interviews and co-lead client engagement activities to capture engineering pain points and unmet needs. Translate customer feedback into product improvement initiatives and next-generation specifications.

Data Restructuring and RefiningStorytellingMarketing StrategySupply Chain ManagementUser ExperienceUser experience research+29

Bloomberg lp

Global Data Analyst

Aug 2022 – Jul 2025 · 2 yrs 11 mos · Shanghai, China

Led sector-wide data enhancement efforts, improving accuracy, timeliness, and coverage by integrating external authoritative data. Designed and implemented a Python-based data mapping tool, reducing manual effort by 50% and optimizing data availability for critical business usage.
Optimized data quality through advanced anomaly detection, data deduplication processes, and real-time monitoring using Qlik Sense dashboards. Identified and resolved data anomalies via SQL-based logic checks. Designed and improved a Python-based data deduplication tool, increasing its success rate by 31% and enabling cross-regional deployment, significantly reducing manual verification efforts.
Automated data preparation workflows by analyzing internal stakeholders’ raw data processing methods and implementing calculations in Python, reducing manual effort by 30%. Enabled faster reporting, allowing the team to publish a highly impactful renewable energy industry report ahead of competitors.

Data Restructuring and RefiningPython (Programming Language)SQLData VisualizationQlik SenseData Deduplication+3

Early data

Business Data Analyst

May 2021 – Jul 2022 · 1 yr 2 mos · Shanghai, China

Supported brand clients to identify business impact by applying statistical methods and relevant assumptions, building correlation models and providing causality.
Collaborated with internal team to optimize e-commerce data mining strategy through monitoring data stability with performance metric, and interpreted the analysis result with visualized data.
Transferred data into valuable insights and provided actionable recommendations to stakeholders, enabling them to make decisions based on various facts and trends.
Managed, processed, and visualized a large dataset in Python, resulting in internal teams enabling to obtain real-time feedback.
Managed brand accounts by assisting commercial lead in defining project scope and feedback collecting, resulting in $11K revenue lifting.

Data Restructuring and RefiningStatistical MethodsData MiningPython (Programming Language)Data AnalysisBusiness Analytics