Anubhav Verma

Digital Marketing Specialist

Uttarakhand, India9 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led content initiatives that increased engagement significantly.
  • Achieved top SERP rankings for multiple blogs.
  • Created educational content with over 2M organic views.
Stackforce AI infers this person is a Content Marketing Specialist with experience in SaaS and EdTech industries.

Contact

Skills

Core Skills

Content MarketingCopywritingSeo

Other Skills

CampaignsProblem SolvingLanding PagesWritingStrategySearch Engine Optimization (SEO)Email CampaigningAdvertisingCreative StrategyWeb Content WritingCreative Problem SolvingEditingCreative BriefsCreative WritingContent Management

About

Yes, a marketer and a copywriter... but more lame than most. I try to use AI and here to be a thinker rather than just a publisher, but really just think with my eyes closed. Born in the mountains of India, I was always a fan of Tigers and the big-hearted life they live. After getting through college expenses by helping my friends get discounts on online shopping, I decided to live in a place "where I didn't speak the language" by teaching in Chile and kissing the Villarica volcano, before writing content to raise funds for the local football club. It was there I realized cold emails could get me conversations that my bare-bones resume never would. At Keka, I led organic growth and new content initiatives for my team. It opened up my love for content marketing and led to my current role at Optimizely. What I do: πŸ‘‰ Email Copy πŸ‘‰ Landing pages πŸ‘‰ Product pages πŸ‘‰ Website copy πŸ‘‰ Video content πŸ‘‰ Blogs Goal: Never be in a situation where I have to please people for the sake of it. Second Goal: Become the type of person that never stops trying. Email: anubhavsv@gmail.com

Experience

Optimizely

2 roles

Associate Content Marketing Manager

Promoted

Apr 2023 – Present Β· 2 yrs 11 mos Β· Remote

Marketing Copywriter

Oct 2021 – Mar 2023 Β· 1 yr 5 mos Β· Remote

CampaignsProblem SolvingLanding PagesWritingStrategySearch Engine Optimization (SEO)+13

Keka hr

Senior Copywriter

Sep 2020 – Oct 2021 Β· 1 yr 1 mo Β· Hyderabad, Telangana, India Β· On-site

  • 1. Keka is a B2B software, and I helped the brand sell more to the targeted audience through my content. 70% of the blogs I wrote for Keka are already ranking in the Top 2 pages of SERP ranking. The sales email response rate also shot up by 4%.
  • 2. HR perspective, the interview series where I talked to HR folks gathered 5000+ views per video.
CampaignsProblem SolvingWritingStrategySearch Engine Optimization (SEO)Advertising+9

Upgrad

Assistant Content Producer

Nov 2019 – May 2020 Β· 6 mos Β· Mumbai, Maharashtra, India

  • 1. Managed end-to-end content creation for different educational series to create content that makes people buy our paid courses. The team managed over 2M+ organic views.
  • 2. Spearheaded the legal finance and mailing responsibilities for the whole team of 9 people.
  • 3. Created educational and fun content for the masses. We increased traction by 30% over 3 months and reduced the cost per video by 85% in terms of the marketing budget.
Problem SolvingWritingStrategyCreative StrategyContent MarketingCreative Problem Solving+2

Universidad austral de chile

English Club Instructor

Aug 2019 – Nov 2019 Β· 3 mos Β· Provincia de Valdivia, Los RΓ­os Region, Chile

  • I ran an English Club for the students at the University. The idea was to learn English without learning English. Topics included β€˜How to sell the YOU in your story’ etc.
Problem SolvingCreative StrategyCreative Problem Solving

Chilean ministry of education

English Teaching Assistant

Jul 2017 – Jul 2019 Β· 2 yrs Β· Provincia de Santiago, Santiago Metropolitan Region, Chile

  • 1. At Liceo Republica del Brasil, the passing percentage in the SIMCE exam increased by 43% during the first semester for English subject.
  • 2. Led an initiative for students to take charge of all the events in the school instead of Teachers. Our efforts paid off at the end of the semester when we organized the first-ever English Day in the 80-year-old history of the school.
  • 3. Proactively led conversations with 50+ students to increase the frequency of English language events in the school and focus on promoting the language. The result- The radio of the town broadcasted the entire English day and two weekly classes from the school.
Problem SolvingCreative StrategyCreative Problem Solving

Cashkaro.com

Marketing Analyst

Oct 2015 – Jul 2017 Β· 1 yr 9 mos Β· Gurugram, Haryana, India

  • 1. Spearheaded the creation of an internal group dedicated to Product Categories, usability, and user retention.
  • 2. Implemented campaigns like first ever Student's Ambassador Program, Engagement Programs to keep the brand on track.
  • 3. Partnered with a team of 4 handling the UK website end to end. We updated the offers, sent emails, sorted out customer care, managed product pages, and marketing campaigns. All of it for more than 700 active and 10000 other users. Revenue increased by 25% MOM.
Problem SolvingCreative StrategyCreative Problem Solving

Education

Savitribai Phule Pune University

B.E.(Computer Science) β€” Computer Engineering

Jan 2011 – Jan 2015

St. Judes school, Dehradun

12th β€” Science

Jan 2009 – Jan 2011

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