Sheryl Thomas

Digital Marketing Specialist

Chennai, Tamil Nadu, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and digital strategies.
Proven track record in content creation and SEO.
Strong leadership in managing freelance content teams.

Stackforce AI infers this person is a SaaS marketing professional with strong content and digital marketing expertise.

Contact

Skills

Core Skills

Product MarketingDigital MarketingWeb Content WritingUser Experience WritingTechnical WritingContent EditingSocial Media

Other Skills

Content MarketingCopywritingEditingEmail MarketingFacebook AdsKeyword ResearchMarketing AutomationMarketing StrategyMicrosoft TeamsProofreadingSEO CopywritingUser DocumentationVirtual EventsWebinars

About

Currently a part of the product marketing team at Zoho Cliq. Previous experience includes working on lead generation, user documentation and content marketing for SaaS products. I’ve also worked with a sports start-up as a content editor, which included blog writing, managing freelance writers, formulating social media strategies and more. My interests revolve around reading books, sports, music, painting and writing.

Experience

Zoho

4 roles

Lead - Marketing Analyst

Dec 2024 – Present · 1 yr 3 mos

Marketing AutomationEmail MarketingProduct MarketingDigital MarketingMarketing Strategy

Senior Marketing Analyst

Oct 2023 – Dec 2024 · 1 yr 2 mos

Marketing Analyst

Feb 2021 – Oct 2023 · 2 yrs 8 mos

Worked on content, keyword positioning and SEO for Zoho Cliq's website
Handed email campaigns and marketing automation

Web Content WritingMarketing AutomationEmail MarketingWebinarsVirtual EventsContent Editing+2

Content Writer

Dec 2017 – Feb 2021 · 3 yrs 2 mos

Worked on UI/UX content (Help documentation, API documentation) for Zoho Calendar
Revamped the entire website, user documentation and worked on the new Zoho Calendar UI content which went live in 2021
Used in-house Content Management System for documentation, blogs and webpages
Wrote marketing content (product webpages, comparison documents, blogs, landing pages) for Zoho Workplace, Zoho Calendar and Zoho Mail

Web Content WritingSEO CopywritingUser Experience WritingTechnical Writing

Playo

Content Editor

Sep 2016 – Dec 2017 · 1 yr 3 mos · Bengaluru Area, India

Worked on SEO blogs for Product Marketing
Adequate knowledge about SEO and SEO tools (Google Analytics and Search Analytics)
Interviewed local sports icons for blogs
Managed a pool of freelance content writers and assigned them blog ideas
Marketed content via social channels like Quora and Twitter
Managed the Twitter handle of Playo and did social media analysis for the same
Sent out weekly newsletters using MailChimp and Mandrill
Wrote blogs using Wordpress as the backend tool