Mar 2022 – Jun 2023 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

• Directed a cross-functional project team in developing marketing campaigns and introduced a $750K apparel category with a focus on sustainable material options
• Assessed market trends to identify pain points, collaborated with suppliers to introduce three product lines and utilized insights to co-develop the brand strategy
• Formulated and executed a Go-To-Market (GTM) strategy for regional-specific footwear products in the Gulf market via Amazon, generating $650K in revenue

Dec 2019 – Feb 2022 · 2 yrs 2 mos · Greater Bengaluru Area · On-site

• Launched and spearheaded $12M sleep accessories category, identified new business opportunities and managed its strategic and operational development
• Proposed and executed setup plan for manufacturing facility to mitigate supply risks and established processes for optimal utilization of raw materials, reduced costs by 10% ($500K)
• Quadrupled inventory turnover through an innovative negotiation strategy with suppliers leading to positive cash flows
• Spearheaded the digitization effort, reducing inventory discrepancies by 15% through the revision of the Bill of Materials, achieving milestone within two months of deploying the ERP system SAP S/4HANA
• Analyzed over 3000 customer feedback responses and formulated strategic recommendations to elevate Net Promoter Score by 70% and diminishing return rate by 37%
• . Directed a team of 10 to attain a 10% uplift in product ratings, halved query response time, and garnered 100K+ positive marketplace reviews

Aug 2016 – Nov 2019 · 3 yrs 3 mos · Greater Visakhapatnam Area · On-site