Rakesh TR

Head of Design

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved triple-digit growth in footwear sales.
Successfully launched multiple footwear and accessory brands.
Expert in trend analysis and product development.

Stackforce AI infers this person is a Fashion Product Development Specialist with expertise in strategic design and market analysis.

Contact

Skills

Core Skills

Design StrategyProduct DevelopmentFashion Design

Other Skills

AI and ML integrationCustomer centric approachStrategic growth planningGap analysisTrend analysisProduct improvisationBrand identity creationProduct standardizationStrategic planningMarketing strategyFootwear designVendor managementProduct quality improvementProduct designFootwear collection design

Experience

Lifestyle international pvt ltd

Lead - Design & Strategy for growth

Feb 2016 – Present · 10 yrs 1 mo · Bengaluru, Karnataka, India

AI and ML integration - with Customer centric approach to accelerate growth
Highest revenue making strategy grew Online share of private footwear label brand, contribution increased from 6% to 26% under 100days.
Resulting in triple digit growth in value and volume under 2 seasons. Still going strong and creating new records every month.
Driving loss recovery strategy for Socks and men’s Footwear mens footwear online contribution increased by 35%.
Responsible for Strategic growth planning in terms of gap analysis, marketing and visibility of the brands, online sales and promotions.
Trend analysis for upcoming seasons. Leading buying team with international trends.
Gap analysis In product / process.
Opportunity mapping in category.
Directions for Ladies Handbags, Ladies Footwear, Mens Footwear and Kids Footwear.
Handling Brands
For Ladies - CODE and GINGER
Mens - CODE and FORCA
Kids - FAMEFOREVER
1) Focus on studying international trends and executing the same to Indian market with certain changes to make it acceptable, keeping in mind of the price points.
2) Preparing the trend presentation to give direction to the buyers, so as to capture as many trends as possible.
3) Product improvisation - Studying the current products and analysing how to improve the quality of products both functionality and aesthetically.
4)Creating Brand Identity for all the Brands to have a core value and target audience for better product penetration.
5) Creating Standards- As we deal with many vendors across China and India, product standardisation is very important. Creating dockets to create standards in product construction, product interior details, branding details etc. This helps to create an identity for the brand.
6) Collaborating with buyers to create certain product categories, design products collaborating with each other.
7) Studying sell-through along with buyers to understand best selling products and giving updates for the product for next season launch.

AI and ML integrationCustomer centric approachStrategic growth planningGap analysisTrend analysisProduct improvisation+4

House of anita dongre limited(formerly known as and designs india ltd.)

2 roles

Deputy Manager- Product design Footwear and Accessories

Dec 2014 – Jan 2016 · 1 yr 1 mo

Responsible for Launching Footwear and handbags for the brands AND, Global desi and Grassroot.
Creating designs and developing the same with the vendors with the best possible materials and best price to capture the market.
Creating brand identity for AND,Global desi and grassroot Brands for Footwear and Accessories.
improvising the products quality and maintaining the standards to sustain the brand identity.
Identifying new vendors to get the best price and improve product line.
Creating new product category , every season.

Footwear designBrand identity creationVendor managementProduct quality improvementProduct DevelopmentFashion Design

Design Intern

Jul 2014 – Dec 2014 · 5 mos

As an intern my task was to create and launch foowear collection got GLOBAL DESI. This was the first launch hence branding and design language was very important.
1) Responsible of creating a design collection that complements the apparel and the attire.
2) Branding and brand identity.
3) Styling keeping in mind of global desi apparels look.
4) The collection was to make taking inspiration from kollapuri chappals.
Post the successful launch and good response , i was given the post of Accessories designer at Anita dongre.

Footwear collection designBrandingStylingFashion Design