Jan 2020 – Feb 2021 · 1 yr 1 mo

• Delivered experiences (Top Rated, Shop by Brand, Best Overall) that display associates, influencers & blog content on Retail website to promote product research and discovery ($170M customer impact). As next version, we are developing LLM generated upper-funnel shopping pages to assist customers in their research journeys. Separately, drove readiness activities on 60+ business critical services (at VP-level org) to standardize engineering best practices for high-velocity events like Prime Day (-53% reduction in customer-facing issues YoY). Further, fostered the spirit of collaboration and innovation within the org by establishing a well-defined operational process to assess launch readiness of systems (increased automated deployments coverage by 60%). Ideated and launched a Marketing optimizer system that automates creation, scheduling, execution and
• measurement of experiments on external search engines like Google. This supports 14 countries with a user-friendly portal to run experiments in hands-off the wheel fashion, measured impact of $2.3B.

Oct 2018 – Dec 2019 · 1 yr 2 mos

• Leading the initiatives to make Amazon a top-level destination for customers to start their shopping journey, including building a Content Management and Experience targeting platform that powers a federated research page experience, that enables customers to discover, learn about, research and select products and services on Amazon. Managing a team of 11 high calibrated engineers to build an internal search engine that powers Amazon Research catalog, including building website hosting and rendering, content management and indexation, enterprise level SEO and personalized webpage experiences This is a critical company-wide initiative that helps Amazon to spread arms in research areas.

Sep 2016 – Sep 2018 · 2 yrs · Seattle, Washington, United States · On-site

• Shepherded Free Search Team’s Page Creation Program, and architected Genesis – a closed-loop Webpage Creation, Hosting and Management platform, which helps Amazon Retail business to accelerate its pace of innovation and delivery in creating new Landing page experiences, targeting search queries on Google, Bing, and other search engines. Genesis boosted the performance of Free Search Team, and delivered $316MM in sales for the Amazon business in 2018
• Leading Development of a new page experience called Endorsements, which is built on top of Genesis, and launches a new set of features that allows customers to discover products that are highly recommended by publishers and experts with long form articles. This is a flagship initiative to enrich the Amazon shopping experience with supplemental information to help customers make more informed purchasing decisions on Amazon. I am leading end-to-end delivery of this project, starting from concept to production. It will result in increased conversions for Amazon and will attract customers to start their shopping journey directly on Amazon.
• Technologies & Tools Used : Coral, Sable, Herd, JavaScript, AJAX, Version Sets, Content Symphony, Horizonte, JSP, Spring, Octane, DynamoDB, G2S2, AmazonAPI, Shopping Portal, AWS Step Functions, AWS Lambda, S3, Data Pipeline, Redshift, Dataflux, EMR, Eider, Lucene, CloudSearch, Data Warehouse, EDX

Feb 2014 – Aug 2016 · 2 yrs 6 mos · Bengaluru, Karnataka, India

• Led development of a Frontend page layout, Web rendering and Content management system (CMS) for Deals and Events team which can serve 10K+ Personalized Deals per sec. This aided Deals and Events team to launch vivid Deals Experiences in 16 countries across Desktop, Mobile and Tablet, discoverable through Search engines and custom-tailored to serve customer personalized use-cases.
• Responsible for leading initiatives for Deals and Events team to drive enhanced Customer experience and make Amazon a customer preferred destination for performing Shopping Research during Holiday season and shopping events, including Black Friday, Cyber Monday and Prime Day.
• Developed new features for the Deals and Events team that aided in providing an enhanced personalized Deals experience on Amazon Retail, across all device-types including Desktop, Mobile, and Tablet with releasing new features like: Filtering, Sorting, Pagination and Search indexing, aimed towards enhanced customer engagement, improving deals discoverability and scaling Deals across 16 countries worldwide
• Shepherding design, development and launch of Deals and Events page hosting, rendering and management platform, enhancing Deals content experience with improved customer engagement features, building Deals data analytics pipeline, and rolling out Personalized and search engine optimized Deals discoverable through internal and external Search Engines, including Google and Bing.
• Technologies & Tools Used : Mason, Perl, JavaScript, Ruby, AJAX, Underscore, Brazil build system, Page Framework, Pipelines, Version Sets, Apollo-deployment system, GIT, Backbone, NodeJS, Gurupa, Horizonte, JSP, Spring, Octane, DynamoDB, Sable, G2S2, Content Symphony, Weblabs, AmazonUI, Monitor Portal, LPT, Shopping Portal, CSM, Coral, Herd, Dataflux, Datapath, APIGateway, DDB, Eider, AWS Step Functions, HEX, IGraph

Jun 2013 – Jan 2014 · 7 mos · Noida, Uttar Pradesh, India

• Worked On: BlackBox automated test environment (ATE) used for testing and debugging LTE (4g mobile tech.) software of Freescale
• The product virtualizes, automates the network layers in LTE and conducts unit and integration testing of the LTE- L1 software. Scripts and
• binaries are written in C, C++ python for base station and user mobile communication.
• Tools and Hardware Used: CodeWarrior, Teraterm, Putty, Filezilla, Transweb, Clear quest, Accurev, Wincmp, Beyond compare, Compass, 9131/32 boards (as basestation), TM500 (user mobile), Winmerge, Code Collobarator, Spectrum analyzer

Apr 2012 – Sep 2012 · 5 mos · Noida, Uttar Pradesh, India

Jul 2011 – May 2013 · 1 yr 10 mos · New Delhi Area, India

• Worked on a software hosted on MATALB for real time simulation of 6 DOF Flight Simulation.
• Work On: Chat System and Leave Management Systemcludes contextual search and blogging)
• Used Java Socket Programming for handling communication among multiple clients by building a multi-threaded Chat Server and performed Database implementation in LMS (Leave Management System) using JDBC MysSQL

Apr 2011 – Sep 2011 · 5 mos · New Delhi, Delhi, India

• Role : Database and Website Developer , Technlogies used : HTML, CSS, JavaScript, AJAX, PHP, MySQL Websites Developed: http://letmedrive.in/, http://www.healthandbeautyexpo.co.in/, http://36knots.com/
• Work Done: Developed a Book Sharing Website (includes contextual search and blogging)

Jun 2010 – Mar 2012 · 1 yr 9 mos · Delhi, India