May 2021 – Mar 2022 · 10 mos

• Worked for a leading Indian Automotive Client in conducting extensive research to identify the competition and the audience that matters to the brand
• Devised Content Strategies by looking into target audience interests, engagement patterns & posting habits
• Built reporting frameworks to evaluate the ROI on various platforms and shared insights for devising operating plans for brand pages, campaigns & specific products
• Created process flows & implemented AI-based features to reduce TAT & inflow of requirements. Successfully reduced TAT of scheduled deliveries by 50% & provided standard dashboards to third parties to reduce inflow.
• Identified threats and opportunities in user-generated content through extensive analysis by working on the case studies aiming to deliver insights on Product, Customer Service, Content Strategy, Trending Topics amongst the audience, Discounting & Naming Strategies
• Responsible for scheduling, prioritizing, delegation of tasks to maintain delivery timelines & training of new resources
• Recognised in the Quarterly Awards for identifying gaps in Customer Service leading to upsell opportunities & proactive analysis & insights that helped in driving adoption of Employee Advocacy Program from 25% to 50%

Jul 2019 – May 2021 · 1 yr 10 mos

Aug 2018 – Jun 2019 · 10 mos · Gurgaon, Haryana, India

• Worked with the Industry Cloud Marketing and Operations team focusing extensively on cleaning, modelling, visualizing, and creating centralized dashboards for reporting on SAP Analytics Cloud for Customer Data, Revenue Data, and Social Listening Data
• Worked on predictive analytics to predict trends in KPIs, and automation of various reporting and asset creation processes
• Maintained two social media channels for SAP Industries – Healthcare & Life Sciences, resulting in a 20% follower growth & ~30% increase in MoM engagements
• Worked on requests across teams to write customized macros for automation of tasks
• Awarded the Run Simple Award in Q3’18, for work with macros and their role in automating content transfer process across platforms

Dec 2017 – Jul 2018 · 7 mos · Gurgaon, Haryana, India

Jul 2017 – Jun 2018 · 11 mos · Jaipur, Rajasthan, India

May 2017 – Jul 2017 · 2 mos · Bangalore

• Managed inventory and records of relevant product information and collated data and created comprehensive reports to track key product metrics
• Identified trends and patterns around product availability, pricing analysis & order fulfilment, and ensured data perfection by verifying data provided by the suppliers

Dec 2016 – Jan 2017 · 1 mo · Ahmedabad Area, India

• • Root Beer Game: Designed a game to simulate Supply Chain Management during the winter internship at IIM Ahmedabad by using tools such as PHP, MySQL, Javascript, Bootstrap. This game was used to simulate and explain the bullwhip effect in Supply Chain Management to the students.

May 2016 – Jul 2016 · 2 mos · Jaipur Area, India